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How to create content that converts

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List building story + practical tips.

Published in: Business
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How to create content that converts

  1. 1. How to Create Content That Converts Brian Dean Founder, Backlinko
  2. 2. <1% What’s your current conversion rate? 1-3% >3%
  3. 3. Write that down.
  4. 4. 3.68% New rate 1.38% Old rate
  5. 5. Before I show you the strategies that got me to 3.68%...
  6. 6. 6.18%
  7. 7. You’re giving them what they want.
  8. 8. What about the thousands of people that DIDN’T go to my About page?
  9. 9. Dude…you need to use a popup
  10. 10. Let’s talk about ‘em…
  11. 11. You’re giving them what they want.
  12. 12. Pro Tip Test fun, upbeat CTAs in your buttons. They grab attention and reduce anxiety compared to “Subscribe” or “Sign up”
  13. 13. 1 2
  14. 14. 5.13%
  15. 15. Write down something of value you could offer someone in a popup.
  16. 16. Write down something of value you could offer someone in a popup.
  17. 17. What about the thousands of people that DIDN’T see my popup?
  18. 18. “My average blog post conversion rate is 10%. Some convert at 30%.”
  19. 19. “Stop Copying Your Competitors. They Don’t Know What They’re Doing Either”
  20. 20. Identify a post that brings in a lot of traffic for you. Write down ONE way you could make it more valuable.
  21. 21. Checklist Tutorial PDF version Transcript Video
  22. 22. What about the thousands of people that DIDN’T read that post?
  23. 23. “How can I give someone reading this what they want?”
  24. 24. 3.68%
  25. 25. “Will this work for me?”
  26. 26. Josh Thompson Co-founder of a golf blog called MyGolfTutor.com
  27. 27. Average blog post conversion rate was stuck at .59%
  28. 28. “How can I give someone reading this what they want?”
  29. 29. Pro Tip Create a Mental Movie of Your Content Upgrade Resource in Action.
  30. 30. Chris Huntley Life Insurance Agent “My homepage was already converting really well. But I wasn’t having much luck with my blog posts. It seemed that most people would read the content and then click away.”1%
  31. 31. He gave them what they wanted.
  32. 32. Pro Tip Give People 100% Exclusive Content in Your Content Upgrade Resource.
  33. 33. Write down one exclusive you could offer as a Content Upgrade.
  34. 34. Bonus techniques Case study Tutorial Swipe file
  35. 35. 2012 2013 2014 Backlinko Email List 2012 2013 2014 Backlinko Revenue
  36. 36. And it’s all because I discovered the secret to turning content into conversions: Giving people what they want.
  37. 37. Questions?

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