How to create content that converts
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List building story + practical tips.
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How to create content that converts
- 1. How to Create Content That Converts Brian Dean Founder, Backlinko
- 10. <1% What’s your current conversion rate? 1-3% >3%
- 11. Write that down.
- 14. Before I show you the strategies that got me to 3.68%...
- 17. 6.18%
- 19. You’re giving them what they want.
- 20. What about the thousands of people that DIDN’T go to my About page?
- 21. Dude…you need to use a popup
- 22. Let’s talk about ‘em…
- 27. You’re giving them what they want.
- 28. Pro Tip Test fun, upbeat CTAs in your buttons. They grab attention and reduce anxiety compared to “Subscribe” or “Sign up”
- 29. 1 2
- 31. 5.13%
- 32. Write down something of value you could offer someone in a popup.
- 36. Write down something of value you could offer someone in a popup.
- 37. What about the thousands of people that DIDN’T see my popup?
- 42. “My average blog post conversion rate is 10%. Some convert at 30%.”
- 44. “Stop Copying Your Competitors. They Don’t Know What They’re Doing Either”
- 57. Identify a post that brings in a lot of traffic for you. Write down ONE way you could make it more valuable.
- 59. What about the thousands of people that DIDN’T read that post?
- 60. “How can I give someone reading this what they want?”
- 65. 3.68%
- 66. “Will this work for me?”
- 68. Josh Thompson Co-founder of a golf blog called MyGolfTutor.com
- 73. Average blog post conversion rate was stuck at .59%
- 75. “How can I give someone reading this what they want?”
- 79. Pro Tip Create a Mental Movie of Your Content Upgrade Resource in Action.
- 85. Chris Huntley Life Insurance Agent “My homepage was already converting really well. But I wasn’t having much luck with my blog posts. It seemed that most people would read the content and then click away.”1%
- 87. He gave them what they wanted.
- 88. Pro Tip Give People 100% Exclusive Content in Your Content Upgrade Resource.
- 93. Write down one exclusive you could offer as a Content Upgrade.
- 97. 2012 2013 2014 Backlinko Email List 2012 2013 2014 Backlinko Revenue
- 99. And it’s all because I discovered the secret to turning content into conversions: Giving people what they want.
- 100. Questions?
Editor's Notes
- Last year I was here at Digital Elite camp (loved it!), sitting exactly where you’re sitting and had this problem…
- I was like one of those people that drive a Bentley and wear a rolex.
- But when you get to their house you realize they sleep on a mattress on the floor and eat Ramen noodles everynight.
- Any ballers in the house
- Dirty tricks and annoying popups
- Should be a screenshot
- Should be a screenshot
- Should be a screenshot
- Should be a screenshot
- Need a picture of Peep Laja here.
- This was the Bentley and the rolex
- Here was the mattress on the floor and the ramen noodles.
- That is, until I tried The Content Upgrade. Here’s what my conversion rate looked like then. Huge difference, right? Let me show you what I did, step-by-step.
- That is, until I tried The Content Upgrade. Here’s what my conversion rate looked like then. Huge difference, right? Let me show you what I did, step-by-step.
- That is, until I tried The Content Upgrade. Here’s what my conversion rate looked like then. Huge difference, right? Let me show you what I did, step-by-step.
- Should be a screenshot
- Need an image that represents the question better