Account Management     Postcards
Know your consumer.     Pen Picture.Planet.Needs.Desires.   Passion Points.
Know Your Brand.Shares.Competition.   Essence.World.      Tonality.
Know Your Client.Personality.Vision. Expectations.Be a      friend.
Be Prepared.    Carry brief  copies.Meeting recaps.Creativelayouts properly      boarded.
Take the Lead.Start meetings with    a recap of the  objective and the brief.Do a closing      recap.Talk.
Participate. In the discussion.In the agency. With   the client.Talk  about your ideas.
Write Good Minutes.     Capture the  Conversation.The Nuances.Spell Out   Action Points.
Write evocative      briefs.   Get inspiring     stimulus.References.Discuss.      Ideate.
Read.Papers. Blogs.Books. Magazines.Fiction. Trawl the Net.Stay      updated.
Be the Heart of the         team.    Let the accountrevolve around you.Be  the ideas person.Lead from the front.   Smile. ...
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Vision

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A postcard collection of good client servicing in ad agencies

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Vision

  1. 1. Account Management Postcards
  2. 2. Know your consumer. Pen Picture.Planet.Needs.Desires. Passion Points.
  3. 3. Know Your Brand.Shares.Competition. Essence.World. Tonality.
  4. 4. Know Your Client.Personality.Vision. Expectations.Be a friend.
  5. 5. Be Prepared. Carry brief copies.Meeting recaps.Creativelayouts properly boarded.
  6. 6. Take the Lead.Start meetings with a recap of the objective and the brief.Do a closing recap.Talk.
  7. 7. Participate. In the discussion.In the agency. With the client.Talk about your ideas.
  8. 8. Write Good Minutes. Capture the Conversation.The Nuances.Spell Out Action Points.
  9. 9. Write evocative briefs. Get inspiring stimulus.References.Discuss. Ideate.
  10. 10. Read.Papers. Blogs.Books. Magazines.Fiction. Trawl the Net.Stay updated.
  11. 11. Be the Heart of the team. Let the accountrevolve around you.Be the ideas person.Lead from the front. Smile. Have fun.

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