BA and Beyond 19 - Irina Rogojina - How to be successful in a cross-cultural context

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In the present, the ongoing globalization process has brought nations closer and borderless economies have emerged. It is essential for a BA to understand not only the economic and political but also the cultural conditions of the stakeholders, users and the team they are collaborating with. Culture is hard to define or measure, but we will try to do it together. So please, join my session in order to discover the cultural dimensions, strategies and tips on how to build bridges, develop a cross-cultural understanding and the necessary skills in order to collaborate better.

Business

Irina ROGOJINA
How to be successful in a
cross-cultural context
Study Case: IT Outsourcing Company

Behavior
Beliefs
Values
Cultural Iceberg
Low impact
High impact

➢Communication and Context
➢Power Distance
➢Uncertainty avoidance
➢Individualism vs Collectivism
➢Masculinity vs Femininity
➢Concept of Time
Cultural dimensions

Guadalajara
New York
Hanoi
Chisinau
HQ (Orleans, France)
Frankfurt
Orleans
Paris
Iasi
Brasov
Bucharest
Boston
Study Case

Cultural
strategies
➢Cultural Minimization
➢ Cultural Adaptation
➢ Cultural Integration

Minimization
Company
Level
Agile
Mindset
Key figures as
Agile Coach,
PO, SM
COPs
Trainings
HR: Global
talent pool
Skills
evaluation:
Dreyfus
model
Performance
system:
Feedback 360
and Portfolio
Tools
Project
Level
Product
Discovery
Missions
Validate
assumptions/
MVP
Scrum
Ceremonies
One-on-one
sessions
KPIs and OKRs
Communication
Tools
Project
Management
Tools

Integration
Company
Level
COPs
Cross Country
Coaching,
Mentorship
Cultural
events and
teambuilding
Lean Coffee Project
Level
Co-
creation
with the
customer
Team
Canvas
Integration
Roadmaps

Customer
Level
Key figures as
PD and Sales
Training and
consultancy
for the client
by the PD
Collaboration
Framework
Expectation
Alignment
Pre-sales
department
Adaptation
User
Level
Growth
Hacking,
UI/UX
professionals
Persona
workshop
Empathy
mapping
workshop
Customer
journey map
workshop
User
Acceptance
Testing
sessions
Language
curses

Secrets for an effective
Cross-cultural interaction

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