How To Leverage Event As A Recruiting Tool

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"How To Leverage Events As A Recruiting Tool"
Presented by David Childs of Living Blueprint Creative, Barry Goodwin of Progressive Intercultural Community Services Society and Alice Zhou of Altitude Recruiting.

Published in: Business, Career
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How To Leverage Event As A Recruiting Tool

  1. 1. How To Leverage Events as a Recruiting Tool In conjunction with:
  2. 2. Brand Awareness
  3. 3. Where is your organization going? Corporate Goals, HR Goals, Vision… <ul><li>Company Goals / Objectives </li></ul><ul><li>HR Goal / Objectives </li></ul><ul><li>Strategy Brand Brand Assets </li></ul><ul><li>Communication Strategy </li></ul><ul><li>Communication / Brand Tools </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Print Collateral? Existing or new </li></ul></ul><ul><ul><li>Booth / Tradeshow Material - Existing or new </li></ul></ul>pg
  4. 4. Strategy? What is your message? How do you get it across? <ul><li>Why do people work for you? </li></ul><ul><ul><li>Life Style </li></ul></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Stepping Stone </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Other? </li></ul></ul>pg <ul><li>What is your Key Message? </li></ul>
  5. 5. Putting it all together & Getting it out Message, Brand, Goals <ul><li>Once you have identified your goals what next? </li></ul><ul><ul><li>Company website? Opportunities? </li></ul></ul><ul><ul><li>Can you work with your marketing department? </li></ul></ul><ul><ul><li>Social Media leverage? </li></ul></ul><ul><ul><li>Public or Industry </li></ul></ul>pg
  6. 6. Job & Career Fairs
  7. 7. Progressive Intercultural Community Services (PICS) 6 th Annual Mega Job Fair on July 8 th , 2010 pg
  8. 8. Plan before the event <ul><li>Set objectives (measurable) </li></ul><ul><li>Analyze probably audience </li></ul><ul><li>Staffing plan </li></ul><ul><li>Plan as a team </li></ul><ul><li>Set-up processing procedures </li></ul>pg
  9. 9. Processing procedures <ul><li>Pre-screening candidates </li></ul><ul><li>Paper resumes? </li></ul><ul><li>+_ Interviews at the event </li></ul><ul><li>Follow-up procedure </li></ul>pg
  10. 10. Marketing of/at the event <ul><li>Check out sponsor’s marketing </li></ul><ul><li>Additional opportunities: Workshops / speaking/ MC’ing </li></ul><ul><li>Added exposure: sponsor, advertiser, web presence </li></ul><ul><li>Marketing –’moving around’ </li></ul>pg
  11. 11. Booth set-up and protocols <ul><li>Table placement </li></ul><ul><li>Material, displays, AV </li></ul><ul><li>Don’t sit </li></ul><ul><li>Greet, then qualify prospects </li></ul>pg
  12. 12. Giveaways: Materials & items <ul><li>Remember your objectives </li></ul><ul><li>Choose carefully, be thrifty </li></ul><ul><li>Don’t run out </li></ul>pg
  13. 13. Staffing at the event <ul><li>Staff breaks </li></ul><ul><li>Unattended booth? </li></ul><ul><li>Too many? </li></ul><ul><li>Visit other exhibitors </li></ul><ul><li>Stay until the end </li></ul>pg
  14. 14. Event Follow-up <ul><li>Immediately, respond to everyone </li></ul><ul><li>Do post-event evaluation </li></ul>pg
  15. 15. pg Contact: Renu Ghambir 604 596-7722 ext 125
  16. 16. In-House Events
  17. 17. Follow up event: External or Internal? <ul><li>Free event promotion </li></ul><ul><li>Traditional media vs social media </li></ul><ul><li>School career centres </li></ul><ul><li>Event postering </li></ul>pg
  18. 18. Determining factors: held it External or Internal? <ul><li># of positions you’re planning to hire </li></ul><ul><li>Volume of job candidates you will attract </li></ul><ul><li>Space capacity </li></ul><ul><li>Your own HR staffing, resource & capacity </li></ul><ul><li>Your company morale! </li></ul>pg
  19. 19. External Follow Up Event <ul><li>Your company will be judged on the organization, venue, and quality of staff </li></ul><ul><li>Utilize the employment centres like Success & MHHS to help you put it on </li></ul><ul><li>Have existing employees give live testimonials </li></ul><ul><li>A place to receive resumes </li></ul>pg
  20. 20. Internal Follow Up Event <ul><li>Serious planning ahead so there is space, resource and staffing to support this task </li></ul><ul><li>Communicate with existing staff to clean up their desk and be prepared for the extra traffic </li></ul><ul><li>Give job candidates 360 degree view of your company culture </li></ul><ul><li>Talk the talk and Walk the walk </li></ul>pg
  21. 21. The typical follow up event goes like this Step 1: 10-30 minutes of Corporate overview presentation Step 2: Live testimonial from a happy employee Step 3: Onsite speed interview Step 4: Follow up after the event with the best candidates within the week for a second interview pg
  22. 22. THANK YOU!

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