20081023 Internet of Services at eChallenges 2008 conference

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Presentation about Internet of Services at the eChallenges 2008 conference, Stockholm (Sweden), 23 Oct 2008

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20081023 Internet of Services at eChallenges 2008 conference

  1. 1. Internet of Services Trends and Outlook Arian Zwegers European Commission Information Society and Media Directorate General Software & Service Architectures and Infrastructures Unit
  2. 2. Overview • Trends – Internet of Services – Everything as a Service – Cloud computing • Outlook – Convergence – What is Europe doing? – “Software Strategy” • Conclusions eChallenges 2008, Stockholm
  3. 3. What is a service? • IT – An executing software component with a well-defined interface – Technical focus on software (or “service”) design, engineering and execution, including description, discovery, and composition • Telecom – What the end-user (customer) pays for – Technical focus on transport, session, terminals, use of network resources, billing • Media – What the end-user (customer) pays for – Technical focus on content production, presentation, mediation, manipulation and consumption • The Economist – “Anything sold in trade that cannot be dropped on your foot” eChallenges 2008, Stockholm Adapted from Li, 2007
  4. 4. Everything as a service – XaaS • Backup as a Service • Email as a Service • Communications as a Service • Human Resources as a Service • Compliance as a Service (HRaaS) • Content as a Service (aka Content • Human Capital Management as On Demand) a Service (HCMaaS) • Crimeware as a Service • Identity as a Service • Computing as a Service • Information as a Service • CRM as a Service • Infrastructure as a Service • Data as a Service • Integration as a Service • Data Warehousing as a Service • Manufacturing as a Service (or DWaaS) • Mashups as a Service • Data Mining as a Service • Media as a Service (as in: • Database as a Service (or DBaaS) video, audio) • Development as a Service • Queue as a Service • Desktop as a Service • Security as a Service • Document Management as a • Storage as a Service Service • Testing as a Service • Ethernet as a Service • UI as a Service • ERP as a Service (or ERPaaS) • Voice as a Service Source: http://peterlaird.blogspot.com/search/label/paas eChallenges 2008, Stockholm
  5. 5. Service paradigm for the Future Internet • Possibility to effortlessly program/compose/configure the right service for the specific moment • Changing software economy, changing business models, changing balance of power • Software companies need to rethink revenue streams: how to compensate decreasing maintenance revenues? ••• 5 eChallenges 2008, Stockholm
  6. 6. Internet of Services Vision A multitude of connected IT services, which are offered, bought, sold, used, repurposed, and composed by a worldwide network of service providers, consumers, aggregators, and brokers - resulting in - a new way of offering, using, and organising IT supported functionality Number of Web services found by SEEKDA Adapted from SAP Research, 2008, and SEEKDA, 2008 eChallenges 2008, Stockholm crawler during the past 25 months
  7. 7. The Big Picture CITIZEN/CONSUMER/ GOVERNMENT BUSINESS/SCIENCE EMPLOYEE eGovernment, eEnergy, Cluster/SME, new Service and “Digital Lifestyle”, New Media, eHealth, Public Security Business Models Communities, Collaboration SERVICE-ORIENTED MULTIMEDIA INTERNET SOFTWARE CONTENT OF THINGS APPLICATIONS eChallenges 2008, Stockholm Adapted from Prof. Wahlster, 2007
  8. 8. Cloud Computing • An emerging computing paradigm where data and services reside in massively scalable data centers and can be ubiquitously accessed from any connected device over the Internet (source: IBM) • Major industrial announcements: e.g. Yahoo, HP, Intel joint research laboratory development Merrill Lynch: Cloud computing market opportunity by 2011 = $95bn in business and productivity apps + $65bn in online advertising = $160bn eChallenges 2008, Stockholm
  9. 9. Major telecom companies make inroads into IT services From telecommunications End customer created services 3rd party services to BT services networked IT services Common software building blocks Global network and computing Converged Servers Storage bandwidth Concept-to- Lead-to- Trouble-to- market cash resolve 9 Source: British Telecom, 2007 eChallenges 2008, Stockholm
  10. 10. Major IT companies make inroads into the telco world • Apple iPhone – 1000+ applications available via App Store – Proprietary SDK – Revenues from sales of iPhones and downloads • Google Phone / Android – No phones available yet, but apps are being developed already – Open SDK, Apache 2.0 licence – Revenues from advertising • Microsoft Windows Mobile – Hundreds of apps available, certified by Microsoft – Proprietary SDK – Revenues from licensing eChallenges 2008, Stockholm
  11. 11. Major IT companies make inroads into the telco world • Apple iPhone – 1000+ applications available via App Store – Proprietary SDK – Revenues from sales of iPhones and downloads • Nokia's CEO Olli-Pekka Kallasvuo: Google Phone / Android – No phones available yet, but appsto soon steal “we should expect the US are being developed already Europe's we-drive-the-mobility-market – Opencrown, as more emphasis is placed on SDK, Apache 2.0 licence – Revenues from and internet-based services” software advertising • Microsoft Windows Mobile – Hundreds of apps available, certified by Microsoft – Proprietary SDK – Revenues from licensing eChallenges 2008, Stockholm
  12. 12. Service Industry and the Internet of Services Source: ftp://ftp.cordis.europa.eu/pub/fp7/ict/docs/ch1-g940-280-future-internet-ld_en.pdf eChallenges 2008, Stockholm
  13. 13. Where is Europe? Communication Free email Resources Instant messaging RaaS Search SaaS engines Information Services Sharing files Social networks Content eChallenges 2008, Stockholm
  14. 14. Coming up… “Software Strategy” • Background • Three tracks – Study • Economic/social impact of S&S within Future Internet • Elements determining growth and competitiveness • Impact Future Internet on software industry – (Internal Reflection Group) – External consultation
  15. 15. Internet of Services Outlook • SaaS, a silver bullet? • Billions of services v service parks? • Global service delivery platform? • Shared vision and independent thinking? • Future Internet and convergence? • Leading Internet companies? eChallenges 2008, Stockholm
  16. 16. For More Information ... FP7 FP7 http://cordis.europa.eu/fp7/ http://cordis.europa.eu/fp7/ http://cordis.europa.eu/fp7/ict/ http://cordis.europa.eu/fp7/ict/ Software & Service Architectures and Infrastructures Software & Service Architectures and Infrastructures http://cordis.europa.eu/software-services http://cordis.europa.eu/software-services Future Internet Future Internet http://ec.europa.eu/foi http://ec.europa.eu/foi http://www.future-internet.eu/ http://www.future-internet.eu/ E-mail E-mail Arian.Zwegers@ec.europa.eu Arian.Zwegers@ec.europa.eu eChallenges 2008, Stockholm

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