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20121017 e challenges lisbon

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Presentation about platforms and FI-PPP for the eChallenges 2012 conference, Lisbon (Portugal), 17 October 2012

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20121017 e challenges lisbon

  1. 1. Value Creation Potential of Applications, Services and Platforms – Friends, fools, family, and funding agencies Arian Zwegers European CommissionCommunication Networks, Content & Technology
  2. 2. The ICT world is changing Example of Apple 2009Q2 2012Q2Unit share top smartphone platforms http://www.asymco.com/2012/08/21/the-interlopers/ http://www.asymco.com/2012/08/15/american-exceptionalism/
  3. 3. The ICT world is changing Example of Apple http://www.asymco.com/2012/08/21/the-interlopers/ http://www.asymco.com/2012/08/15/american-exceptionalism/
  4. 4. The ICT world is changing Sample of 50+ global ICT firms US: n = 27 Asia: n = 11 EU: n = 18 Net sales % change 2012Q2 vs 2007Q2 US: +48% Asia: +50% EU: -12% Source: European Commission
  5. 5. The ICT world is changing Tech wars?http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook
  6. 6. Platforms• Common base• Openish• Platform vs product – Essential function – Easy to build-upon – Difficult to substitute for
  7. 7. Platforms Network effects• 1-sided• 2-sided Partly taken from Pieter Ballon, IBBT
  8. 8. Platforms How to get started? Who will pay? Q2: Third party applicationsQ1:Platforms Q3: Users
  9. 9. FI-PPP Programme Architecture Call 1 Call 2 Call 3 CONCORD: Programme Facilitation & Support INFINITY: Capacity Building & Infrastructure FINEST Obj 1.9 Capacity Building INSTANT MOBILITY USE CASES SMARTAGRIFOOD Obj 1.8 Use Case Trials FINSENY Platform SAFECITY Platforms Up to 5 Trials Expansion of usage Use Cases OUTSMART FI-CONTENT Obj 1.8 Use Case Trials ENVIROFI Platform Technology Foundation FI-WARE components TF Extension and Usage2010 2011 2012 2013 2014 2015 Phase 1 Phase 2 Phase 3
  10. 10. FI-PPP From platform components to platforms Use Case Trial FI-WARE GE GE FI-WARE Instance = platform GE GE GE GE GE assemble… Platform Products Third party platformGE = Generic Enabler Source: FI-WARE consortium
  11. 11. FI-PPP Call 3 InfrastructuresScenarios UC platforms Incubators Generic Enablers Infrastructure providers Regional Public sector policies Company Services and Entrepreneurial applications investment funds communities
  12. 12. PlatformsHow to support take-up?
  13. 13. European CommissionDave McClure, http://www.slideshare.net/dmc500hats/why-not-to-do-a-startup
  14. 14. Developer communities
  15. 15. And for the rest?
  16. 16. Just try?“Trying is the first step to failure” “Trying is the first step to success”
  17. 17. For more informationNet Innovationhttp://ec.europa.eu/foihttp://ec.europa.eu/information_society/activities/col lectiveawareness/index_en.htmFuture Internethttp://www.fi-ppp.eu/ @FI_PPPThis presentationhttp://www.slideshare.net/azwegersE-mailArian.Zwegers@ec.europa.eu
  18. 18. Image credits• Slide 1, Vasco da Gama Bridge, by Guillermo Fdez, http://www.photos4travel.com/lisbon_portugal/Vasco-da- Gama-Bridge_lisbon.jpg• Slide 2-3, Steve Jobs with apple in hand, Financial Times• Slide 3, three apples, http://salmagundi2.blogspot.be/2012/04/3-big-apples.html• Slide 6, Easter Island ahu, Arian Zwegers• Slide 7, 1-sided network effect, adapted from Wikipedia by Mike Bergman, http://www.mkbergman.com/837/the- law-of-linked-data/• Slide 7, 2-sided network effect, Wikipedia, http://en.wikipedia.org/wiki/Two-sided_market• Slide 8, chicken and egg, by By Jim Crossley (CC BY-NC-SA 2.0), http://www.flickr.com/photos/raindog/2882361413/• Slide 11, lady with EU flag, David Parkins published in The Economist• Slide 11, Bathing in money, http://www.thegreatilluminator.com/blog/?p=9832• Slide 12, lift off, http://news.bbc.co.uk/2/hi/science/nature/8050157.stm• Slide 12, bull’s eye, http://blog.aicpa.org/2012/05/the-brand-you-your-bio.html• Slide 12, counting money, http://www.utilityweek.co.uk/news/news_story.asp?id=168799&title=Customers+comfortable+with+cross+subsi dies...but+don%27t+trust+firms• Slide 12, RIM developer contest, http://e27.sg/2012/09/11/rim-follows-through-with-us10k-developer- commitment-program/• Slide 14, Campus Party, http://www.efectosocial.net/2011/04/14/costos-de-campus-party-2011-cpmx2011/• Slide 15, Queen – I want to break free video, http://vimeo.com/32406817• Slide 16, experiment, Flickr image by Lab Science Career (CC BY-NC-SA 2.0), http://www.flickr.com/photos/69303039@N05/6302665609

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