Culinaria Classes Sponsorship Package: Celebrating Frida Kahlo Making Cupcakes
1. CULINARIA CLASSES FOR CHILDREN
Celebrating Frida Kahlo Making Cupcakes
Sponsorship Package
Production and Management by Culinaria Festival
Marketing and PR by Azúcar Communications
Updated: 6.12.13
3. Culinaria Festival & Our Classes
Culinaria Festival is the evolution of whole living through food and education,
cultivating nutritional eating one step at a time.
Our classes are a one-day-event that promote a better way of eating while cultivating
a higher quality of life by empowering local residents and their children with better
eating options for the entire family.
4. We Promote Fresh, Healthy and Nutritional Eating
Our aim is to create an experience where attendees can sample fresh, healthy and
nutritious cuisine without sacrificing taste.
5. Culinaria Classes, a Community Event that
Educates the Family
We offer children the chance to interact and have a pleasant experience while learning
about food.
6. Why we do this?
Diabetes and obesity in our community is at a high rate showing a large need for
intervention. Inundated with immediate gratification and fast food, our society is in
dire need of a better eating lifestyle.
Culinaria Festival aims to take it back to the traditional way of eating through cooking
with fresh whole foods.
8. Celebrating Frida Kahlo Making Cupcakes
When: Saturday, July 6, 2013 1-2:30pm
Where: La CasaAzul Bookstore
East Harlem, NY
9. At a Fantastic Venue: La Casa Azul
Prime location
• Located in the heart of El Barrio, steps
away from the 6 train on the 103rd street
stop between ParkAve. and Lexington.
Serving the community:
• La Casa Azul Bookstore is much more
than the average retail store, it is the
literature hub in the neighborhood serving
as the third place, a community meeting
space in the community.
10. With Latina Local Influencer as a Host
• The class will be hosted by Latina local influencer and
food lover Zahaira Curiel from Sassy’s Sweets.
• Sassy’s Sweets Inc is a dessert company that offers
delicious sweets for all occasions. Currently, they specialize
in custom cupcakes and plan to branch out into other
decadent desserts in the future. Influenced by their
Dominican, Puerto Rican andAmerican backgrounds,
Zahaira enjoyes mixing her diverse culinary background in
order to create unique and scrumptious desserts with fresh
ingredients.
11. And Hispanic Digital Media Partnership
News coverage
• Event will be covered by community digital
newspaper and magazine Integral USA.
Press Release Distribution
• A bilingual press release will be issued and
distributed to top editors and bloggers via their
membership with Hispanic Digital Network, the
largest online advertising network of Latino local
media in the USA.
13. Sponsorship Levels
Materials Gold Silver Goodie Bag
Banner x x
Brochure & Product x x x
Mention during Class x x
Culinaria Social Media Mentions * x x
La Casa Azul 1x Social Media Mention x x
Blogger Post + 4x Social Media Mentions x x
Integral USA Article + Logo on Pictures x
Integral USA 8x Social Media Mentions x
Mass Media Coverage - Press Release x
Total Plz Ask Plz Ask Free
* On Culinaria Festival Twitter and Facebook 2x day until the day of the event
14. Gold Sponsor: Great Media Coverage
• As the official sponsor your company will receive great media coverage.
• You company will be highlighted in Integral USA article’s headline, your logo will be included
in their pictures and shared via social media 8x. Plus, a press release will be distributed via PR
Newswire, leading to massive media coverage.
• Your logo/name will be prominently displayed on banners surrounding the perimeter of the
little ones area. (Banners provided by your company)
• Mentions of your company during the class and 2x a day until the day
of the event on Culinaria Festival Facebook andTwitter.
• La Casa Azul will also do a one time mention social media mention.
• Your products, brochure and flyer can be distributed at the event.
• Post on Sassy’s Sweets blog plus 4x social media mentions.
Value: Please ask
15. Silver Sponsor: Reach the Community
• Your logo/name will be prominently displayed on banners surrounding the perimeter of the
little ones area. (Banners provided by your company)
• Mentions of your company during the class and 2x
a day until the day of the event on Culinaria Festival
Facebook andTwitter.
• La Casa Azul will also do a one time mention social
media mention.
• Your products, brochure and flyer can be
distributed to the parents.
• Post on Sassy’s Sweets blog plus 4x social media
mentions.
Value: Please ask
16. Other Opportunities… Free!
Goodie Bag Insert Opportunity
• Insert children or family friendly products in our
goodie bags and have the community test them.You
will need to have 12 products to be considered.
In-kind Offers
• To inquire about in-kind offers or collaborations
contact our team.
21. Thanks!
Thank you very much for considering our request for sponsorship.
Please feel free to contact us with any questions you may have. We appreciate your time and
interest and we look forward to talking with you.
Natacha Ginocchio
Media Relations
Azúcar Communications
www.azucarcommunications.com
646.648.3295
nginocchio@azucarcommunications.com
