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Someone’s cooking for you!

“Open Coffee, November 2013”
Agenda

• About Cookisto
• Story So Far
• What Media Want
• Hacking Media in London
• The To Do List

2
We are not the only crazy ones
The “Revolution” started with

and now you can…

Books a stranger’s house @

Share your kno...
The Problem

Healthy, personalised
homemade meals

Foodies
•
•
•

Cooks
•
•
•

students
employees /bachelors
other

Don’t ...
The Solution

A community marketplace where you can find personalised,
delicious and healthy homemade food prepared by loc...
The Product

1. Tell us where you are

2. Choose your cook & meal

3. Send your order & enjoy!

1

2

3
6
The Product

… or send a request and get just about any food and menu prepared at your style and budget.

7
Vision

To be the biggest peer-to-peer marketplace for food; offering

healthy, personalised homemade meals to the world.
...
Overview – The Story So Far

Phase 1
« We’re not crazy »

Free Media Exposure
Social Media

+
Minimum Viable
Product

=
Pr...
Overview – The Story So Far

Phase 1

Phase 2 (we are here)

« We’re not crazy »

« Better, faster, stronger »

Free Media...
Overview – The Story So Far

Phase 1

Phase 2 (we are here)

Phase 3

« We’re not crazy »

« Better, faster, stronger »

«...
AARRR

Acquisition
Activation
Retention
Revenue
Referral
12
Sell

To Customers:
To your Employees:
To yourMedia:
To the Investors:

“ I have the solution
“This is aagreat
“This is a ...
What Media Want ?

Fresh stories

Nobody knows you

Stories that sell

Different angles

Exclusivity

Be creative

You do ...
Fresh Stories – Nobody Knows Us

15
Stories that Sell - Different Angles
Tailored message depending on the journalist’s previous works

•
•
•
•
•

Young Greek...
Exclusivity – Be Creative
Only you will have the chance to review our service
before we go live in London!

17
You Are the Waterboy!
Photos, banners, written stories… everything ready for them

18
30 Days in London - Hallelujah

19
First Cohort of Users in the UK – Mission Accomplished

7.300 foodies | 130 cooks |0€ spent

20
The to Do List

• Leverage your network for contacts
• Identify your business’s different media angles
• Clear message to ...
Thank you!
You want to find out more?

Contact: Michalis Gkontas | michalis@cookisto.com
Disclaimer

Market
Revenue model
Competition
Cash
Network
Expertise
….

23
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Cookisto Open Coffee Athens LX

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Cookisto Open Coffee Athens LX

  1. 1. Someone’s cooking for you! “Open Coffee, November 2013”
  2. 2. Agenda • About Cookisto • Story So Far • What Media Want • Hacking Media in London • The To Do List 2
  3. 3. We are not the only crazy ones The “Revolution” started with and now you can… Books a stranger’s house @ Share your knowledge @ Who wants to try my mother’s stuffed tomatoes? Enjoy experiences @ Rent your neighbor's car @ Complete your tasks @ Do something different @ 3
  4. 4. The Problem Healthy, personalised homemade meals Foodies • • • Cooks • • • students employees /bachelors other Don’t know Don’t want No time professional cooks housewives other Know Want Have time To Cook Unhealthy diet Big expenses To Cook Want to share their passion Earn extra cash Recognition & cash 4
  5. 5. The Solution A community marketplace where you can find personalised, delicious and healthy homemade food prepared by local cooks. 5
  6. 6. The Product 1. Tell us where you are 2. Choose your cook & meal 3. Send your order & enjoy! 1 2 3 6
  7. 7. The Product … or send a request and get just about any food and menu prepared at your style and budget. 7
  8. 8. Vision To be the biggest peer-to-peer marketplace for food; offering healthy, personalised homemade meals to the world. 8
  9. 9. Overview – The Story So Far Phase 1 « We’re not crazy » Free Media Exposure Social Media + Minimum Viable Product = Proof of Concept Learn BOOTSTRAPPING 9
  10. 10. Overview – The Story So Far Phase 1 Phase 2 (we are here) « We’re not crazy » « Better, faster, stronger » Free Media Exposure Social Media Free Media Exposure Word of Mouth Social Media + Minimum Viable Product + Killer Product (getting there) = = Proof of Concept Learn Learn Product Lock Show Growth Potential BOOTSTRAPPING SEED FUNDING 10
  11. 11. Overview – The Story So Far Phase 1 Phase 2 (we are here) Phase 3 « We’re not crazy » « Better, faster, stronger » « Show me the money » Free Media Exposure Social Media Free Media Exposure Word of Mouth Social Media Social Media Affiliate Internet Advertising + + Killer Product (getting there) «THE Killer Product » + Minimum Viable Product = Proof of Concept Learn = = Learn Product Lock Show Growth Potential BOOTSTRAPPING SEED FUNDING Boost Members Growth and Revenue! ROUND A 11
  12. 12. AARRR Acquisition Activation Retention Revenue Referral 12
  13. 13. Sell To Customers: To your Employees: To yourMedia: To the Investors: “ I have the solution “This is aagreat “This is a great “This is great tocompany!” your problem!” business!” story!” Alec Baldwin at Glengarry Glen Ross 13
  14. 14. What Media Want ? Fresh stories Nobody knows you Stories that sell Different angles Exclusivity Be creative You do their work You = waterboy 14
  15. 15. Fresh Stories – Nobody Knows Us 15
  16. 16. Stories that Sell - Different Angles Tailored message depending on the journalist’s previous works • • • • • Young Greek Entrepreneurs / Greek Crisis Youth entrepreneurship Cookisto story in Greece Cookisto + Sharing Economy Cookisto + Society/Food trends 16
  17. 17. Exclusivity – Be Creative Only you will have the chance to review our service before we go live in London! 17
  18. 18. You Are the Waterboy! Photos, banners, written stories… everything ready for them 18
  19. 19. 30 Days in London - Hallelujah 19
  20. 20. First Cohort of Users in the UK – Mission Accomplished 7.300 foodies | 130 cooks |0€ spent 20
  21. 21. The to Do List • Leverage your network for contacts • Identify your business’s different media angles • Clear message to the journalists – Exclusivity – Call to action • You do the work – Material (Photos, written stories etc.) • Build long-term relationships – Say thank you! 21
  22. 22. Thank you! You want to find out more? Contact: Michalis Gkontas | michalis@cookisto.com
  23. 23. Disclaimer Market Revenue model Competition Cash Network Expertise …. 23

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