SlideShare a Scribd company logo
1 of 19
BBP10402 CREATIVE & INNOVATION 1
1.0 INTRODUCTION
Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is
headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in
TanjungMalim,Perak.The company was established in 1983 as the sole national car company
until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil
Nasional Sendirian Berhad (National Automobile Company Private Limited).
Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi
Motors between 1985 and the early 2000s. The company has since produced several
indigenously designed models and operates in at least 26 countries today, the majority of
whichare inAsia. Proton was formerly owned by Khazanah Nasional, the investment holding
arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a
Malaysian conglomerate in a transaction amounting RM1.2 billion.
Proton,predominantlyreliantonitsdomesticmarketiscurrentlyundergoingstructural
and internal changes, as evident in the appointment of a new owner, partner, Chairman and
the launchof variousnewandupcomingmodelsin an effort to gain an international presence
and increase profitability.
1.1. History
ProtonactuallycomesfromPerusahaanOtomobil Nasional whichroughlytranslates to
National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car
manufacturer which first started out in 1983, following the wishes of former Prime
Minister Tun Dr.Mahathir Bin Mohamad.
At first,partsand technologycame fromMitsubishi butlateron,as experience
accumulated,Protonbecame independentevenif most of the cars were still based on
Mitsubishi models.Theirfirstmodel whichwaslaunchedin1985 was called the Proton
Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to
Bangladesh (1986) and by 1987 Proton had already made 50,000 units.
BBP10402 CREATIVE & INNOVATION 2
Table 1.1: Model of proton development
Year Model of Car Description
1985
Proton Saga
 Proton approached Mitsubishi
Motors between 1983 and 1984
and brokered a joint venture
betweenbothcompaniesforthe
productionof the firstMalaysian
car.
 The result of the collaboration
was the Proton Saga, which
launched on 9 July 1985.
1992
ProtonSaga Iswara
 On 15 August 1992, the Proton
Saga Iswara was launched. It
shares the older Mitsubishi
platform used in the original
ProtonSaga, butits exteriorand
interior styling are unique to
Proton.
BBP10402 CREATIVE & INNOVATION 3
1993
ProtonWira
 21 May 1993 witnessed the
introductionof the Proton Wira,
a car whichwasbetterequipped
and larger than both the Saga
and Saga Iswara.
 The Wira was the first Proton
car to be producedinboth right-
hand drive (RHD) and left-hand
drive (LHD) configurations, and
remains the only Proton car
made available with a diesel
engine.
1994
Proton Satria
 Protonlaunchedthe three-door
Proton Satriahatchback and the
two-door Proton Putracoupe,
both of which are based on the
Wira platform .
1995
Proton Perdana
 The Proton Perdana,a premium
D-segment saloon launched in
1995 after Proton Satria.
 It is based on the seventh
generation 1992 Mitsubishi
Eterna and was initially fitted
with Mitsubishi's 4G63 2.0-litre
l4 engine,but was offered with
the superior 177bhp 6A12DOHC
BBP10402 CREATIVE & INNOVATION 4
2.0L V6 engine after 1999.
 The Perdana remains the only
D-segment, V6-powered car to
be commercially produced by
Proton.
2000
Proton Waja
 The first generation Proton
Perdana is a four-door mid-
sizesaloon manufactured by
Malaysianautomobile producer
Proton which launched on 26
January 1995.
 It isa badge engineeredseventh
generation Mitsubishi Eterna,
developed as the result of a
collaboration between Proton
and Mitsubishi Motors.
2002
ProtonArena
 Introducedin2002, the Arenais
the only form of pickup by
Proton, and is the only Proton
model to enjoy significantly
more popularity in its export
market than domestically.
 The Arena having a reduced
seating capacity of two
confined to a Wira-based cabin
and featuring a rear cargo bed.
BBP10402 CREATIVE & INNOVATION 5
2004
Proton Gen-2
 The Proton Gen-2 (stylized
GEN-2) is a compact 5-door
hatchback manufactured by
Proton and launched in 2004.
 The Gen-2 was among the first
models to be produced at
Proton's TanjungMalimplant,
developedaspartof the Proton
City project.
2007
Proton Persona
 It is based on an extended
Proton Gen-2 platform and was
intended to be a 4-door saloon
alternative to the former.
2009
Proton Exora
 A compact MPV produced by
Malaysian car manufacturer
Proton
 The Exora is the first Proton to
be based on the new P2
platform, and its facelift
revision which debuted on 15
December 2011 became the
first Proton to utilise the new
CamPro CFE turbocharged
engine and CVT technology.
BBP10402 CREATIVE & INNOVATION 6
2010
Proton Saga (2nd
generation)
 The second generation Proton
Saga is a 4-door
subcompactsedan produced by
Malaysian car manufacturer
Proton which launched on 18
January 2008
2010
Proton Inspira
 The Proton Inspira is a four-
door compactsaloon produced
by Proton
 It issoldexclusively in Malaysia
as a rebadged ninth generation
and current Mitsubishi Lancer
as the result of a collaboration
between Mitsubishi Motorsand
Proton.
2012
Proton Preve
 The Proton Prevé is a four-door
compactsaloon
 It was launched on 16 April
2012 and is based on Proton's
next generation P2 platform
BBP10402 CREATIVE & INNOVATION 7
1.2. Background Of Proton Holding Berhad
2013
Proton Suprima S
 The Proton Suprima S,
codenamed P3-22A is a five-
door compacthatchback
engineered.
 It was released on 17 August
2013 and is based on Proton's
next generation P2 platform.
 The Suprima S complements
the ProtonPrevésaloon andhas
been designed with larger
emphasis on international
markets.
Figure 1.1: Logo of Proton Holding Berhad
BBP10402 CREATIVE & INNOVATION 8
Table 1.2: Proton Holding Berhad Background
CATEGORY DESCRIPTION
Type Subsidiary
Industry Automotive
Founded 7 May 1983 (31 years ago)
Headquarters Shah Alam, Selangor, Malaysia
Area Served
Southeast Asia, China, Australia, United
Kingdom, Middle East, South Africa
Key People
Tun Dr. Mahathir Mohamad
(Executive chairman)
Products Automobile, automobile parts
Partnerships Mitsubishi, Citroen, Youngman, Honda
Employees Around 12,000 people
Website www.proton.com.my
BBP10402 CREATIVE & INNOVATION 9
1.3. INVENTOR
Tun Dr Mahathir Mohamad was born in 1925 in AlorSetar, Malaysia. He was a doctor
before becoming a politician with the UMNO party, and ascended quickly from
Member of Parliament to prime minister. During his 22 years in office, he grew the
economy and was an activist for developing nations, but also imposed harsh
restrictions on civil liberties. He resigned office in 2003.
Tun Dr Mahathir Mohamad was born on December 20, 1925, in AlorSetar, in
the state of Kedah in northern Malaysia. His family was modest but stable, and his
father was a respected teacher at an English language school. After finishing Islamic
grammar schools and graduating from the local college, Tun Dr Mahathir attended
medical school at the University of Malaya in Singapore. He was an army physician
before forming a private practice at the age of 32.
Figure 2.2: Tun Dr Mahathir Bin Mohamad
BBP10402 CREATIVE & INNOVATION 10
2.0. OBJECTIVES
The objectivesof cardesignas below:
i. To ensure the passengercomfortablewithourdesign.
ii. Gettingthe satisfactionof ourneededinthe selectedof car.
iii. To findoutthe solutionaboutdesignof selectedof car.
3.0. SCOPE
The scope of car designasbelow:
i. Focuson interiordesign.
ii. The modificationmade isfocusedonthe comfortof the passengeratthe back.
iii. Focus on safetyrequires, especiallypartof the car.
iv. To easierof useswhenopenthe frontcoversof car.
v. The modificationonthe exteriorof car.
4.0. LIMITATION
The limitationof cardesignas below:
i. Exteriorof car.
ii. Magnifyof space.
iii. Modifiedof door.
iv. Combinationof keymultiuser.
v. Substitute forsafetypurpose.
BBP10402 CREATIVE & INNOVATION 11
5.0. PROBLEM ELEMENT
5.1. Selectedofcar
Thisis our selectedof car,itname proton Arena.The specificationof thisprotonas
below:
5.2. SpecificationofCar
Thisis specificationof ProtonArena.Detail aboutthiscaras below:
Table 1.3: Specification of Proton Arena
Overview
Manufacture
AlsoCalled
Production
Model Years
Variant
Load
Length
Height
Width
:
:
:
:
:
:
:
:
:
Proton
ProtonJumbuck
2002
2002-2010
1.5i Glx
645 kg
4455 mm
1495 mm
1690 – 1710 mm
Figure 3.3: Proton Arena
BBP10402 CREATIVE & INNOVATION 12
Body and Class
Class
Bodystyle
Body design
Seat
Engine
Transmission
Roof
:
:
:
:
:
:
:
PickupTruck
2 Door coupe utility
Cabinand Cargo bed at the back
2 Seat
1.5 L
5 SpeedManual
Onlyat frontseat, No at the boot
Accessories and Safety
Airconditioner
Bodystyle
Remote Bootopener
Remote Side Mirrors
AirBag
:
:
:
:
:
Yes
2 Door coupe utility
No
Electric
No
5.3. Problem
As a car designengineerwe found some of problem on this Proton Arena so we try to
remove outthe problemthatwe can solve it.The problemthat we found on this car as
below:
i. Exterior problem of car
ii. Interior problem of car
iii. Safety Problem of car
iv. Security problem of car
BBP10402 CREATIVE & INNOVATION 13
5.3.1. Exterior ofCar
This car has two doors. The car body is durability. In addition, it can
accommodate the load.Thiscar alsohas a car bootopen and don’t have a roof
on the back.
Figure 1.4: RightSide Viewof ProtonArena. Onlyhave twodoors.
Figure 1.5: Back Side Viewof ProtonArena.Have openbootcar
BBP10402 CREATIVE & INNOVATION 14
5.3.2. Interior ofCar
This car has two seats. Therefore, this car cannot carry more than two
passengers. The carhave electricremote slide mirror.The interiordesignof car
was small.
Figure 1.6: Two seat in the Proton Arena
5.3.3. Safety
Safetyof ProtonArenalackson the safetyfeaturessuchasair bags. The car
was doesn’thave airbags.Thiswill be occurring dangerouslytothe driverand
passengerwhenanaccident.Dashboardinfrontof the car was empty.Don’t
have any air bags.
Figure 1.7:Dashboard of Proton Arena
BBP10402 CREATIVE & INNOVATION 15
5.3.4. Security
The way to open this car was manually. The problem occurs when an open
manually, the car highly risky for being stole because there is no security. For
example security alarm. When the car has been locked using the remote
control when someone wants to commit theft it will cause the alarm sound.
Figure 1.8: Key of Proton Arena
6.0. SOLUTIONS
6.1. Magnify
The interiordesignof car wassmall.Ithas onlytwoseats. It justmakesfor two persons
to use it. The space at the back of car is more spaces than the front of car. The back of
car isusedfor pickup andplacesthe things. The interiordesignof thiscaris verysmall.
It has twoseatsand can accommodate onlytwopersons.Space behindthe car is larger
than the space in front of car. Therefore, interior design of this car will be magnified.
Whenthe internal space has been magnifying, it can add a seat at the side rear of the
car. However, when magnifying the space and add to the passenger seat, the space at
the boot space can still have a space to place a goods and load.
(Refer Appendix 1 and 2).
BBP10402 CREATIVE & INNOVATION 16
6.2. Modify
The design of car door will be modified from two doors become four doors. This is to
make it easierandprovide comforttothe passengersatthe back. For example, in case
emergency, the rear door can be open to ease passengers to entry and exit from the
car. However,the originalityof designdoorof ProtonArenaisstill maintainedin that if
the door isclosed.The car will look like a two door because the rear door designed to
look hidden. The rear door can be only opened if the front doors open. Besides that,
thiscar has an openbootat the back. It willscausedgoodsplacedonthe backboot will
be damagedwhenitis raining. Therefore, byputtingthe roof onthe back of the car but
will be able to solve the problem. Example the goods are in safe and good condition.
(Refer Appendix 1).
6.3.Rearrange
The driverand passengersafetyisveryimportant.Conditioninfrontof thiscar has no
air bag.Conditionsdashboardwasemptyandhasno security.Itwill make passengers
and the driverwasin dangerouslywhenanaccidentoccurs. To make it safety,usesof
airbagshouldbe placedinfrontof the dashboardand conditionswill be rearranged in
orderto have the airbag equipment. (ReferAppendix 1).
6.4.Combine
As well known,toopenthe cardoors are not usingthe remote control.Opening a door
ismanually.Thiscan complicate the situation because the car cannot be opened from
the situation further. It should be opened by being in close conditions. In addition,
whenusinga keyto lockmanually,thiswillcause the car didnothave a safe and happy
to be stolen because no alarm sounds. Therefore to improve the security of cars, the
key must be adding some remote control at the key of the car to make it useful with
new product. (Refer Appendix 2)
BBP10402 CREATIVE & INNOVATION 17
7.0. DISCUSSION
Here we will discussaboutthe advantage anddisadvantage fromourdesign.As we know if we
are created some of product it will have pro and contra.
7.1. Advantage
The advantages that we can list from our car design as below:
i. The numberof personentryintothe car will be increase.This is because, when
magnifiedthe interiorspace of car, it can add seats at the rear of car. With the
additionof seatat the rear side,itwill carryand increase the numberof person
when use it.
ii. The car will be more safetytouse it whenplacedthe airbags.
iii. The car will be more secure with the improvement in the security of car.
Example, key adding some remote control at the key of the car to make it
useful.
iv. To easier and provide comfort to the passengers at the back. When have four
doors.
v. By puttingthe roof on the boot at back of the car, it will avoid and protect the
goods placed from damaged.
7.2. Disadvantage
The disadvantages that we can list from our car design as below:
i. The rear door of car will not open if the front doors of car close.
ii. Magnified of interior space in the car make the space at the boot becomes
little bit smaller than the space before it.
7.3. RECOMMENDATION
The recommendationsthatwe canlistfromour car design are modified the car design
will make the car easier to use and provide comfortable to the vehicle owner and the
passengers. Besides that, when magnified the interior space of car, it will make
increase the numberof personthatentryintothe car. Furthermore,byplacingthe roof
on the openbootat the back of car will make the car looksafelytoplace the goods. An
example,whenhave roof onthe bootof car, the goods are in safe and good condition.
BBP10402 CREATIVE & INNOVATION 18
In addition,the carbecome more safety when place the air bags. Then, the car will be
more secure withthe improvementinthe securityof car byusingthe remote control at
the key.
8.0. CONCLUSION
Vehicle technology can improve the transport system in many ways, but specifically in the
context of this paper, it has the potential to reduce the number of accidents on the roads.
There are a vast number of new technologies available on new vehicles or top of the range
vehicles that will become more common in future, there are also many more technologies
beingresearched.Allof whichare designedtoalert,assist,ortake control from, the driver,and
all respondtodifferentdangersatdifferentintervalsbefore an accident occurs. It is important
that the most beneficial of these technologies are identified at an early stage and emphasis is
put on introducing them as early as possible. This emphasis must consist of; ensuring that
resources are dedicated towards developing the technology and validating its safety effects,
promoting the safety benefits of the technology to the public in the wider context of road
safety, and ensuring early take up of the technology where possible.
BBP10402 CREATIVE & INNOVATION 19
APPENDIX

More Related Content

What's hot

RESUME NURUL IZZATI
RESUME NURUL IZZATIRESUME NURUL IZZATI
RESUME NURUL IZZATINurul Izzati
 
Ancaman komunis di tanah melayu
Ancaman komunis di tanah melayuAncaman komunis di tanah melayu
Ancaman komunis di tanah melayuSamad Shomie
 
Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)
Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)
Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)YNam Ho
 
LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)
LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)
LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)anuarhab
 
RESUME NORAZLINA ABD AZIZ
RESUME NORAZLINA ABD AZIZRESUME NORAZLINA ABD AZIZ
RESUME NORAZLINA ABD AZIZeline aziz
 
CONTOH PROFILE SYARIKAT
CONTOH PROFILE SYARIKATCONTOH PROFILE SYARIKAT
CONTOH PROFILE SYARIKATRahsia Anggun
 
5. pengguna organisasi
5. pengguna organisasi5. pengguna organisasi
5. pengguna organisasiyunnach
 
Akmal Azlan (CV & Cover Letter)
Akmal Azlan (CV & Cover Letter)Akmal Azlan (CV & Cover Letter)
Akmal Azlan (CV & Cover Letter)Akmal Azlan
 
Housing Policies in Malaysia
Housing Policies in Malaysia Housing Policies in Malaysia
Housing Policies in Malaysia Dhanya Pravin
 
Komponen utama sistem kerajaan Malaysia
Komponen utama sistem kerajaan MalaysiaKomponen utama sistem kerajaan Malaysia
Komponen utama sistem kerajaan MalaysiaAnisah Musa
 
Sekatan perdagangan antarabangsa
Sekatan perdagangan antarabangsaSekatan perdagangan antarabangsa
Sekatan perdagangan antarabangsaRodiyah Sulaiman
 
Contoh resume
Contoh resumeContoh resume
Contoh resumemalkhah
 
Contoh Resume Terbaik
Contoh Resume TerbaikContoh Resume Terbaik
Contoh Resume TerbaikSyafwan Laili
 
Wblff (1)
Wblff (1)Wblff (1)
Wblff (1)ahmong4
 

What's hot (20)

ASYRAF
ASYRAFASYRAF
ASYRAF
 
RESUME NURUL IZZATI
RESUME NURUL IZZATIRESUME NURUL IZZATI
RESUME NURUL IZZATI
 
My Curriculum Vitae.
My Curriculum Vitae.My Curriculum Vitae.
My Curriculum Vitae.
 
Ancaman komunis di tanah melayu
Ancaman komunis di tanah melayuAncaman komunis di tanah melayu
Ancaman komunis di tanah melayu
 
Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)
Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)
Final year project (Premier Polytechnic Sultan Salahuddin Abdul Aziz Shah)
 
LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)
LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)
LAND ACQUISITION (PENILAIAN PENGAMBILAN TANAH)
 
RESUME NORAZLINA ABD AZIZ
RESUME NORAZLINA ABD AZIZRESUME NORAZLINA ABD AZIZ
RESUME NORAZLINA ABD AZIZ
 
CONTOH PROFILE SYARIKAT
CONTOH PROFILE SYARIKATCONTOH PROFILE SYARIKAT
CONTOH PROFILE SYARIKAT
 
5. pengguna organisasi
5. pengguna organisasi5. pengguna organisasi
5. pengguna organisasi
 
Akmal Azlan (CV & Cover Letter)
Akmal Azlan (CV & Cover Letter)Akmal Azlan (CV & Cover Letter)
Akmal Azlan (CV & Cover Letter)
 
resume
resumeresume
resume
 
Housing Policies in Malaysia
Housing Policies in Malaysia Housing Policies in Malaysia
Housing Policies in Malaysia
 
ECA presentation
ECA presentationECA presentation
ECA presentation
 
Komponen utama sistem kerajaan Malaysia
Komponen utama sistem kerajaan MalaysiaKomponen utama sistem kerajaan Malaysia
Komponen utama sistem kerajaan Malaysia
 
ECA form
ECA formECA form
ECA form
 
Inovasi dan rekacipta
Inovasi dan rekaciptaInovasi dan rekacipta
Inovasi dan rekacipta
 
Sekatan perdagangan antarabangsa
Sekatan perdagangan antarabangsaSekatan perdagangan antarabangsa
Sekatan perdagangan antarabangsa
 
Contoh resume
Contoh resumeContoh resume
Contoh resume
 
Contoh Resume Terbaik
Contoh Resume TerbaikContoh Resume Terbaik
Contoh Resume Terbaik
 
Wblff (1)
Wblff (1)Wblff (1)
Wblff (1)
 

Viewers also liked

Six hat report cni
Six hat report cniSix hat report cni
Six hat report cniAzman Hanafi
 
140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...
140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...
140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...Spire Research and Consulting
 
Design and fabrication of suitcase car (Project Report)
Design and fabrication of suitcase car  (Project Report)Design and fabrication of suitcase car  (Project Report)
Design and fabrication of suitcase car (Project Report)Konal Singh
 
Pengurusan pendidikan complete
Pengurusan pendidikan completePengurusan pendidikan complete
Pengurusan pendidikan completeAzman Hanafi
 
Perodua International Promotion Stratgies (4P's)
Perodua International Promotion Stratgies (4P's) Perodua International Promotion Stratgies (4P's)
Perodua International Promotion Stratgies (4P's) Imperial University
 
CSR & Cause Market Study of India-2015
CSR & Cause Market Study of India-2015CSR & Cause Market Study of India-2015
CSR & Cause Market Study of India-2015Onkar K. Khullar
 
Proton Strategic Analysis Presentation
Proton Strategic Analysis PresentationProton Strategic Analysis Presentation
Proton Strategic Analysis PresentationRasha Adi
 
project on construction of house report.
project on construction of house report.project on construction of house report.
project on construction of house report.Hagi Sahib
 

Viewers also liked (16)

Six hat report cni
Six hat report cniSix hat report cni
Six hat report cni
 
Cultural diversity
Cultural diversityCultural diversity
Cultural diversity
 
The Case for Localization
The Case for LocalizationThe Case for Localization
The Case for Localization
 
140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...
140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...
140402_3rd Annual South-East Asia Automotive Summit 2014_Rethinking Your Loca...
 
Malaysia
MalaysiaMalaysia
Malaysia
 
Design and fabrication of suitcase car (Project Report)
Design and fabrication of suitcase car  (Project Report)Design and fabrication of suitcase car  (Project Report)
Design and fabrication of suitcase car (Project Report)
 
Mazda Perodua V Proton
Mazda Perodua V ProtonMazda Perodua V Proton
Mazda Perodua V Proton
 
Pengurusan pendidikan complete
Pengurusan pendidikan completePengurusan pendidikan complete
Pengurusan pendidikan complete
 
Perodua International Promotion Stratgies (4P's)
Perodua International Promotion Stratgies (4P's) Perodua International Promotion Stratgies (4P's)
Perodua International Promotion Stratgies (4P's)
 
CSR & Cause Market Study of India-2015
CSR & Cause Market Study of India-2015CSR & Cause Market Study of India-2015
CSR & Cause Market Study of India-2015
 
Bab 4 litar akhir
Bab 4 litar akhirBab 4 litar akhir
Bab 4 litar akhir
 
Bab5 penyiasatan
Bab5 penyiasatanBab5 penyiasatan
Bab5 penyiasatan
 
Proton Strategic Analysis Presentation
Proton Strategic Analysis PresentationProton Strategic Analysis Presentation
Proton Strategic Analysis Presentation
 
MARKETING PLAN: PROTON
MARKETING PLAN: PROTONMARKETING PLAN: PROTON
MARKETING PLAN: PROTON
 
Project of mini bakery
Project of mini bakeryProject of mini bakery
Project of mini bakery
 
project on construction of house report.
project on construction of house report.project on construction of house report.
project on construction of house report.
 

Similar to Full report car design creative and innovative

Mgmpaperwork 090926055648-phpapp02
Mgmpaperwork 090926055648-phpapp02Mgmpaperwork 090926055648-phpapp02
Mgmpaperwork 090926055648-phpapp02TwinkleStar Twinkle
 
"ALL YOU NEED TO KNOW ABOUT TATA(2011)"
 "ALL YOU NEED TO KNOW ABOUT TATA(2011)" "ALL YOU NEED TO KNOW ABOUT TATA(2011)"
"ALL YOU NEED TO KNOW ABOUT TATA(2011)"Apex360
 
Profitability of tata motors ltd.
Profitability of tata motors ltd.Profitability of tata motors ltd.
Profitability of tata motors ltd.Aman Khera
 
Prado marketing
Prado marketingPrado marketing
Prado marketingmuzansukri
 
Documentary Proposal - Perodua
Documentary Proposal - PeroduaDocumentary Proposal - Perodua
Documentary Proposal - Peroduafranqie1996
 
project signa_finalsub_skp
project signa_finalsub_skpproject signa_finalsub_skp
project signa_finalsub_skpSaurabh Pal
 
6.company profile
6.company profile6.company profile
6.company profilekavyaBgow
 
114 Huma Nazneen.pdf
114 Huma Nazneen.pdf114 Huma Nazneen.pdf
114 Huma Nazneen.pdfpunambanra78
 
Malaysia AutoBook 2019 Preview
Malaysia AutoBook 2019 PreviewMalaysia AutoBook 2019 Preview
Malaysia AutoBook 2019 PreviewUli Kaiser
 
Toyota strategy
Toyota strategyToyota strategy
Toyota strategyAjit Kumar
 
Japan AutoBook 2018 Preview
Japan AutoBook 2018 PreviewJapan AutoBook 2018 Preview
Japan AutoBook 2018 PreviewUli Kaiser
 
Tata motors rev 2
Tata motors rev  2Tata motors rev  2
Tata motors rev 2piyushk20
 
Tata Motors - Marketing Case Study
Tata Motors - Marketing Case StudyTata Motors - Marketing Case Study
Tata Motors - Marketing Case StudyChandra Priyan
 
Tatamotors 110104081729-phpapp02
Tatamotors 110104081729-phpapp02Tatamotors 110104081729-phpapp02
Tatamotors 110104081729-phpapp02anbu a
 
ABHISHEK KUMAR MINI PROJECT.pptx
ABHISHEK KUMAR MINI PROJECT.pptxABHISHEK KUMAR MINI PROJECT.pptx
ABHISHEK KUMAR MINI PROJECT.pptxVIKRANTSINGH58352
 
Japan AutoBook 2019 Preview
Japan AutoBook 2019 PreviewJapan AutoBook 2019 Preview
Japan AutoBook 2019 PreviewUli Kaiser
 

Similar to Full report car design creative and innovative (20)

PROTON COMPANY
PROTON COMPANYPROTON COMPANY
PROTON COMPANY
 
Mgmpaperwork 090926055648-phpapp02
Mgmpaperwork 090926055648-phpapp02Mgmpaperwork 090926055648-phpapp02
Mgmpaperwork 090926055648-phpapp02
 
"ALL YOU NEED TO KNOW ABOUT TATA(2011)"
 "ALL YOU NEED TO KNOW ABOUT TATA(2011)" "ALL YOU NEED TO KNOW ABOUT TATA(2011)"
"ALL YOU NEED TO KNOW ABOUT TATA(2011)"
 
Profitability of tata motors ltd.
Profitability of tata motors ltd.Profitability of tata motors ltd.
Profitability of tata motors ltd.
 
Prado marketing
Prado marketingPrado marketing
Prado marketing
 
Documentary Proposal - Perodua
Documentary Proposal - PeroduaDocumentary Proposal - Perodua
Documentary Proposal - Perodua
 
project signa_finalsub_skp
project signa_finalsub_skpproject signa_finalsub_skp
project signa_finalsub_skp
 
6.company profile
6.company profile6.company profile
6.company profile
 
114 Huma Nazneen.pdf
114 Huma Nazneen.pdf114 Huma Nazneen.pdf
114 Huma Nazneen.pdf
 
Malaysia AutoBook 2019 Preview
Malaysia AutoBook 2019 PreviewMalaysia AutoBook 2019 Preview
Malaysia AutoBook 2019 Preview
 
Toyota strategy
Toyota strategyToyota strategy
Toyota strategy
 
Tata Motors
Tata MotorsTata Motors
Tata Motors
 
Japan AutoBook 2018 Preview
Japan AutoBook 2018 PreviewJapan AutoBook 2018 Preview
Japan AutoBook 2018 Preview
 
Tata motors rev 2
Tata motors rev  2Tata motors rev  2
Tata motors rev 2
 
Tata Motors - Marketing Case Study
Tata Motors - Marketing Case StudyTata Motors - Marketing Case Study
Tata Motors - Marketing Case Study
 
Tatamotors 110104081729-phpapp02
Tatamotors 110104081729-phpapp02Tatamotors 110104081729-phpapp02
Tatamotors 110104081729-phpapp02
 
Presentation On Tata Nano Final
Presentation On Tata Nano FinalPresentation On Tata Nano Final
Presentation On Tata Nano Final
 
ABHISHEK KUMAR MINI PROJECT.pptx
ABHISHEK KUMAR MINI PROJECT.pptxABHISHEK KUMAR MINI PROJECT.pptx
ABHISHEK KUMAR MINI PROJECT.pptx
 
Japan AutoBook 2019 Preview
Japan AutoBook 2019 PreviewJapan AutoBook 2019 Preview
Japan AutoBook 2019 Preview
 
Tata nano
Tata nanoTata nano
Tata nano
 

Recently uploaded

Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTiammrhaywood
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfadityarao40181
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfSumit Tiwari
 
Science lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lessonScience lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lessonJericReyAuditor
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Celine George
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaVirag Sontakke
 
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxsocialsciencegdgrohi
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerunnathinaik
 

Recently uploaded (20)

Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPTECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
ECONOMIC CONTEXT - LONG FORM TV DRAMA - PPT
 
Biting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdfBiting mechanism of poisonous snakes.pdf
Biting mechanism of poisonous snakes.pdf
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdfEnzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
 
Science lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lessonScience lesson Moon for 4th quarter lesson
Science lesson Moon for 4th quarter lesson
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of IndiaPainted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
 
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptxHistory Class XII Ch. 3 Kinship, Caste and Class (1).pptx
History Class XII Ch. 3 Kinship, Caste and Class (1).pptx
 
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developerinternship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
 

Full report car design creative and innovative

  • 1. BBP10402 CREATIVE & INNOVATION 1 1.0 INTRODUCTION Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in TanjungMalim,Perak.The company was established in 1983 as the sole national car company until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad (National Automobile Company Private Limited). Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi Motors between 1985 and the early 2000s. The company has since produced several indigenously designed models and operates in at least 26 countries today, the majority of whichare inAsia. Proton was formerly owned by Khazanah Nasional, the investment holding arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a Malaysian conglomerate in a transaction amounting RM1.2 billion. Proton,predominantlyreliantonitsdomesticmarketiscurrentlyundergoingstructural and internal changes, as evident in the appointment of a new owner, partner, Chairman and the launchof variousnewandupcomingmodelsin an effort to gain an international presence and increase profitability. 1.1. History ProtonactuallycomesfromPerusahaanOtomobil Nasional whichroughlytranslates to National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car manufacturer which first started out in 1983, following the wishes of former Prime Minister Tun Dr.Mahathir Bin Mohamad. At first,partsand technologycame fromMitsubishi butlateron,as experience accumulated,Protonbecame independentevenif most of the cars were still based on Mitsubishi models.Theirfirstmodel whichwaslaunchedin1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and by 1987 Proton had already made 50,000 units.
  • 2. BBP10402 CREATIVE & INNOVATION 2 Table 1.1: Model of proton development Year Model of Car Description 1985 Proton Saga  Proton approached Mitsubishi Motors between 1983 and 1984 and brokered a joint venture betweenbothcompaniesforthe productionof the firstMalaysian car.  The result of the collaboration was the Proton Saga, which launched on 9 July 1985. 1992 ProtonSaga Iswara  On 15 August 1992, the Proton Saga Iswara was launched. It shares the older Mitsubishi platform used in the original ProtonSaga, butits exteriorand interior styling are unique to Proton.
  • 3. BBP10402 CREATIVE & INNOVATION 3 1993 ProtonWira  21 May 1993 witnessed the introductionof the Proton Wira, a car whichwasbetterequipped and larger than both the Saga and Saga Iswara.  The Wira was the first Proton car to be producedinboth right- hand drive (RHD) and left-hand drive (LHD) configurations, and remains the only Proton car made available with a diesel engine. 1994 Proton Satria  Protonlaunchedthe three-door Proton Satriahatchback and the two-door Proton Putracoupe, both of which are based on the Wira platform . 1995 Proton Perdana  The Proton Perdana,a premium D-segment saloon launched in 1995 after Proton Satria.  It is based on the seventh generation 1992 Mitsubishi Eterna and was initially fitted with Mitsubishi's 4G63 2.0-litre l4 engine,but was offered with the superior 177bhp 6A12DOHC
  • 4. BBP10402 CREATIVE & INNOVATION 4 2.0L V6 engine after 1999.  The Perdana remains the only D-segment, V6-powered car to be commercially produced by Proton. 2000 Proton Waja  The first generation Proton Perdana is a four-door mid- sizesaloon manufactured by Malaysianautomobile producer Proton which launched on 26 January 1995.  It isa badge engineeredseventh generation Mitsubishi Eterna, developed as the result of a collaboration between Proton and Mitsubishi Motors. 2002 ProtonArena  Introducedin2002, the Arenais the only form of pickup by Proton, and is the only Proton model to enjoy significantly more popularity in its export market than domestically.  The Arena having a reduced seating capacity of two confined to a Wira-based cabin and featuring a rear cargo bed.
  • 5. BBP10402 CREATIVE & INNOVATION 5 2004 Proton Gen-2  The Proton Gen-2 (stylized GEN-2) is a compact 5-door hatchback manufactured by Proton and launched in 2004.  The Gen-2 was among the first models to be produced at Proton's TanjungMalimplant, developedaspartof the Proton City project. 2007 Proton Persona  It is based on an extended Proton Gen-2 platform and was intended to be a 4-door saloon alternative to the former. 2009 Proton Exora  A compact MPV produced by Malaysian car manufacturer Proton  The Exora is the first Proton to be based on the new P2 platform, and its facelift revision which debuted on 15 December 2011 became the first Proton to utilise the new CamPro CFE turbocharged engine and CVT technology.
  • 6. BBP10402 CREATIVE & INNOVATION 6 2010 Proton Saga (2nd generation)  The second generation Proton Saga is a 4-door subcompactsedan produced by Malaysian car manufacturer Proton which launched on 18 January 2008 2010 Proton Inspira  The Proton Inspira is a four- door compactsaloon produced by Proton  It issoldexclusively in Malaysia as a rebadged ninth generation and current Mitsubishi Lancer as the result of a collaboration between Mitsubishi Motorsand Proton. 2012 Proton Preve  The Proton Prevé is a four-door compactsaloon  It was launched on 16 April 2012 and is based on Proton's next generation P2 platform
  • 7. BBP10402 CREATIVE & INNOVATION 7 1.2. Background Of Proton Holding Berhad 2013 Proton Suprima S  The Proton Suprima S, codenamed P3-22A is a five- door compacthatchback engineered.  It was released on 17 August 2013 and is based on Proton's next generation P2 platform.  The Suprima S complements the ProtonPrevésaloon andhas been designed with larger emphasis on international markets. Figure 1.1: Logo of Proton Holding Berhad
  • 8. BBP10402 CREATIVE & INNOVATION 8 Table 1.2: Proton Holding Berhad Background CATEGORY DESCRIPTION Type Subsidiary Industry Automotive Founded 7 May 1983 (31 years ago) Headquarters Shah Alam, Selangor, Malaysia Area Served Southeast Asia, China, Australia, United Kingdom, Middle East, South Africa Key People Tun Dr. Mahathir Mohamad (Executive chairman) Products Automobile, automobile parts Partnerships Mitsubishi, Citroen, Youngman, Honda Employees Around 12,000 people Website www.proton.com.my
  • 9. BBP10402 CREATIVE & INNOVATION 9 1.3. INVENTOR Tun Dr Mahathir Mohamad was born in 1925 in AlorSetar, Malaysia. He was a doctor before becoming a politician with the UMNO party, and ascended quickly from Member of Parliament to prime minister. During his 22 years in office, he grew the economy and was an activist for developing nations, but also imposed harsh restrictions on civil liberties. He resigned office in 2003. Tun Dr Mahathir Mohamad was born on December 20, 1925, in AlorSetar, in the state of Kedah in northern Malaysia. His family was modest but stable, and his father was a respected teacher at an English language school. After finishing Islamic grammar schools and graduating from the local college, Tun Dr Mahathir attended medical school at the University of Malaya in Singapore. He was an army physician before forming a private practice at the age of 32. Figure 2.2: Tun Dr Mahathir Bin Mohamad
  • 10. BBP10402 CREATIVE & INNOVATION 10 2.0. OBJECTIVES The objectivesof cardesignas below: i. To ensure the passengercomfortablewithourdesign. ii. Gettingthe satisfactionof ourneededinthe selectedof car. iii. To findoutthe solutionaboutdesignof selectedof car. 3.0. SCOPE The scope of car designasbelow: i. Focuson interiordesign. ii. The modificationmade isfocusedonthe comfortof the passengeratthe back. iii. Focus on safetyrequires, especiallypartof the car. iv. To easierof useswhenopenthe frontcoversof car. v. The modificationonthe exteriorof car. 4.0. LIMITATION The limitationof cardesignas below: i. Exteriorof car. ii. Magnifyof space. iii. Modifiedof door. iv. Combinationof keymultiuser. v. Substitute forsafetypurpose.
  • 11. BBP10402 CREATIVE & INNOVATION 11 5.0. PROBLEM ELEMENT 5.1. Selectedofcar Thisis our selectedof car,itname proton Arena.The specificationof thisprotonas below: 5.2. SpecificationofCar Thisis specificationof ProtonArena.Detail aboutthiscaras below: Table 1.3: Specification of Proton Arena Overview Manufacture AlsoCalled Production Model Years Variant Load Length Height Width : : : : : : : : : Proton ProtonJumbuck 2002 2002-2010 1.5i Glx 645 kg 4455 mm 1495 mm 1690 – 1710 mm Figure 3.3: Proton Arena
  • 12. BBP10402 CREATIVE & INNOVATION 12 Body and Class Class Bodystyle Body design Seat Engine Transmission Roof : : : : : : : PickupTruck 2 Door coupe utility Cabinand Cargo bed at the back 2 Seat 1.5 L 5 SpeedManual Onlyat frontseat, No at the boot Accessories and Safety Airconditioner Bodystyle Remote Bootopener Remote Side Mirrors AirBag : : : : : Yes 2 Door coupe utility No Electric No 5.3. Problem As a car designengineerwe found some of problem on this Proton Arena so we try to remove outthe problemthatwe can solve it.The problemthat we found on this car as below: i. Exterior problem of car ii. Interior problem of car iii. Safety Problem of car iv. Security problem of car
  • 13. BBP10402 CREATIVE & INNOVATION 13 5.3.1. Exterior ofCar This car has two doors. The car body is durability. In addition, it can accommodate the load.Thiscar alsohas a car bootopen and don’t have a roof on the back. Figure 1.4: RightSide Viewof ProtonArena. Onlyhave twodoors. Figure 1.5: Back Side Viewof ProtonArena.Have openbootcar
  • 14. BBP10402 CREATIVE & INNOVATION 14 5.3.2. Interior ofCar This car has two seats. Therefore, this car cannot carry more than two passengers. The carhave electricremote slide mirror.The interiordesignof car was small. Figure 1.6: Two seat in the Proton Arena 5.3.3. Safety Safetyof ProtonArenalackson the safetyfeaturessuchasair bags. The car was doesn’thave airbags.Thiswill be occurring dangerouslytothe driverand passengerwhenanaccident.Dashboardinfrontof the car was empty.Don’t have any air bags. Figure 1.7:Dashboard of Proton Arena
  • 15. BBP10402 CREATIVE & INNOVATION 15 5.3.4. Security The way to open this car was manually. The problem occurs when an open manually, the car highly risky for being stole because there is no security. For example security alarm. When the car has been locked using the remote control when someone wants to commit theft it will cause the alarm sound. Figure 1.8: Key of Proton Arena 6.0. SOLUTIONS 6.1. Magnify The interiordesignof car wassmall.Ithas onlytwoseats. It justmakesfor two persons to use it. The space at the back of car is more spaces than the front of car. The back of car isusedfor pickup andplacesthe things. The interiordesignof thiscaris verysmall. It has twoseatsand can accommodate onlytwopersons.Space behindthe car is larger than the space in front of car. Therefore, interior design of this car will be magnified. Whenthe internal space has been magnifying, it can add a seat at the side rear of the car. However, when magnifying the space and add to the passenger seat, the space at the boot space can still have a space to place a goods and load. (Refer Appendix 1 and 2).
  • 16. BBP10402 CREATIVE & INNOVATION 16 6.2. Modify The design of car door will be modified from two doors become four doors. This is to make it easierandprovide comforttothe passengersatthe back. For example, in case emergency, the rear door can be open to ease passengers to entry and exit from the car. However,the originalityof designdoorof ProtonArenaisstill maintainedin that if the door isclosed.The car will look like a two door because the rear door designed to look hidden. The rear door can be only opened if the front doors open. Besides that, thiscar has an openbootat the back. It willscausedgoodsplacedonthe backboot will be damagedwhenitis raining. Therefore, byputtingthe roof onthe back of the car but will be able to solve the problem. Example the goods are in safe and good condition. (Refer Appendix 1). 6.3.Rearrange The driverand passengersafetyisveryimportant.Conditioninfrontof thiscar has no air bag.Conditionsdashboardwasemptyandhasno security.Itwill make passengers and the driverwasin dangerouslywhenanaccidentoccurs. To make it safety,usesof airbagshouldbe placedinfrontof the dashboardand conditionswill be rearranged in orderto have the airbag equipment. (ReferAppendix 1). 6.4.Combine As well known,toopenthe cardoors are not usingthe remote control.Opening a door ismanually.Thiscan complicate the situation because the car cannot be opened from the situation further. It should be opened by being in close conditions. In addition, whenusinga keyto lockmanually,thiswillcause the car didnothave a safe and happy to be stolen because no alarm sounds. Therefore to improve the security of cars, the key must be adding some remote control at the key of the car to make it useful with new product. (Refer Appendix 2)
  • 17. BBP10402 CREATIVE & INNOVATION 17 7.0. DISCUSSION Here we will discussaboutthe advantage anddisadvantage fromourdesign.As we know if we are created some of product it will have pro and contra. 7.1. Advantage The advantages that we can list from our car design as below: i. The numberof personentryintothe car will be increase.This is because, when magnifiedthe interiorspace of car, it can add seats at the rear of car. With the additionof seatat the rear side,itwill carryand increase the numberof person when use it. ii. The car will be more safetytouse it whenplacedthe airbags. iii. The car will be more secure with the improvement in the security of car. Example, key adding some remote control at the key of the car to make it useful. iv. To easier and provide comfort to the passengers at the back. When have four doors. v. By puttingthe roof on the boot at back of the car, it will avoid and protect the goods placed from damaged. 7.2. Disadvantage The disadvantages that we can list from our car design as below: i. The rear door of car will not open if the front doors of car close. ii. Magnified of interior space in the car make the space at the boot becomes little bit smaller than the space before it. 7.3. RECOMMENDATION The recommendationsthatwe canlistfromour car design are modified the car design will make the car easier to use and provide comfortable to the vehicle owner and the passengers. Besides that, when magnified the interior space of car, it will make increase the numberof personthatentryintothe car. Furthermore,byplacingthe roof on the openbootat the back of car will make the car looksafelytoplace the goods. An example,whenhave roof onthe bootof car, the goods are in safe and good condition.
  • 18. BBP10402 CREATIVE & INNOVATION 18 In addition,the carbecome more safety when place the air bags. Then, the car will be more secure withthe improvementinthe securityof car byusingthe remote control at the key. 8.0. CONCLUSION Vehicle technology can improve the transport system in many ways, but specifically in the context of this paper, it has the potential to reduce the number of accidents on the roads. There are a vast number of new technologies available on new vehicles or top of the range vehicles that will become more common in future, there are also many more technologies beingresearched.Allof whichare designedtoalert,assist,ortake control from, the driver,and all respondtodifferentdangersatdifferentintervalsbefore an accident occurs. It is important that the most beneficial of these technologies are identified at an early stage and emphasis is put on introducing them as early as possible. This emphasis must consist of; ensuring that resources are dedicated towards developing the technology and validating its safety effects, promoting the safety benefits of the technology to the public in the wider context of road safety, and ensuring early take up of the technology where possible.
  • 19. BBP10402 CREATIVE & INNOVATION 19 APPENDIX