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Full report car design creative and innovative
1. BBP10402 CREATIVE & INNOVATION 1
1.0 INTRODUCTION
Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is
headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in
TanjungMalim,Perak.The company was established in 1983 as the sole national car company
until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil
Nasional Sendirian Berhad (National Automobile Company Private Limited).
Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi
Motors between 1985 and the early 2000s. The company has since produced several
indigenously designed models and operates in at least 26 countries today, the majority of
whichare inAsia. Proton was formerly owned by Khazanah Nasional, the investment holding
arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a
Malaysian conglomerate in a transaction amounting RM1.2 billion.
Proton,predominantlyreliantonitsdomesticmarketiscurrentlyundergoingstructural
and internal changes, as evident in the appointment of a new owner, partner, Chairman and
the launchof variousnewandupcomingmodelsin an effort to gain an international presence
and increase profitability.
1.1. History
ProtonactuallycomesfromPerusahaanOtomobil Nasional whichroughlytranslates to
National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car
manufacturer which first started out in 1983, following the wishes of former Prime
Minister Tun Dr.Mahathir Bin Mohamad.
At first,partsand technologycame fromMitsubishi butlateron,as experience
accumulated,Protonbecame independentevenif most of the cars were still based on
Mitsubishi models.Theirfirstmodel whichwaslaunchedin1985 was called the Proton
Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to
Bangladesh (1986) and by 1987 Proton had already made 50,000 units.
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Table 1.1: Model of proton development
Year Model of Car Description
1985
Proton Saga
Proton approached Mitsubishi
Motors between 1983 and 1984
and brokered a joint venture
betweenbothcompaniesforthe
productionof the firstMalaysian
car.
The result of the collaboration
was the Proton Saga, which
launched on 9 July 1985.
1992
ProtonSaga Iswara
On 15 August 1992, the Proton
Saga Iswara was launched. It
shares the older Mitsubishi
platform used in the original
ProtonSaga, butits exteriorand
interior styling are unique to
Proton.
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1993
ProtonWira
21 May 1993 witnessed the
introductionof the Proton Wira,
a car whichwasbetterequipped
and larger than both the Saga
and Saga Iswara.
The Wira was the first Proton
car to be producedinboth right-
hand drive (RHD) and left-hand
drive (LHD) configurations, and
remains the only Proton car
made available with a diesel
engine.
1994
Proton Satria
Protonlaunchedthe three-door
Proton Satriahatchback and the
two-door Proton Putracoupe,
both of which are based on the
Wira platform .
1995
Proton Perdana
The Proton Perdana,a premium
D-segment saloon launched in
1995 after Proton Satria.
It is based on the seventh
generation 1992 Mitsubishi
Eterna and was initially fitted
with Mitsubishi's 4G63 2.0-litre
l4 engine,but was offered with
the superior 177bhp 6A12DOHC
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2.0L V6 engine after 1999.
The Perdana remains the only
D-segment, V6-powered car to
be commercially produced by
Proton.
2000
Proton Waja
The first generation Proton
Perdana is a four-door mid-
sizesaloon manufactured by
Malaysianautomobile producer
Proton which launched on 26
January 1995.
It isa badge engineeredseventh
generation Mitsubishi Eterna,
developed as the result of a
collaboration between Proton
and Mitsubishi Motors.
2002
ProtonArena
Introducedin2002, the Arenais
the only form of pickup by
Proton, and is the only Proton
model to enjoy significantly
more popularity in its export
market than domestically.
The Arena having a reduced
seating capacity of two
confined to a Wira-based cabin
and featuring a rear cargo bed.
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2004
Proton Gen-2
The Proton Gen-2 (stylized
GEN-2) is a compact 5-door
hatchback manufactured by
Proton and launched in 2004.
The Gen-2 was among the first
models to be produced at
Proton's TanjungMalimplant,
developedaspartof the Proton
City project.
2007
Proton Persona
It is based on an extended
Proton Gen-2 platform and was
intended to be a 4-door saloon
alternative to the former.
2009
Proton Exora
A compact MPV produced by
Malaysian car manufacturer
Proton
The Exora is the first Proton to
be based on the new P2
platform, and its facelift
revision which debuted on 15
December 2011 became the
first Proton to utilise the new
CamPro CFE turbocharged
engine and CVT technology.
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2010
Proton Saga (2nd
generation)
The second generation Proton
Saga is a 4-door
subcompactsedan produced by
Malaysian car manufacturer
Proton which launched on 18
January 2008
2010
Proton Inspira
The Proton Inspira is a four-
door compactsaloon produced
by Proton
It issoldexclusively in Malaysia
as a rebadged ninth generation
and current Mitsubishi Lancer
as the result of a collaboration
between Mitsubishi Motorsand
Proton.
2012
Proton Preve
The Proton Prevé is a four-door
compactsaloon
It was launched on 16 April
2012 and is based on Proton's
next generation P2 platform
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1.2. Background Of Proton Holding Berhad
2013
Proton Suprima S
The Proton Suprima S,
codenamed P3-22A is a five-
door compacthatchback
engineered.
It was released on 17 August
2013 and is based on Proton's
next generation P2 platform.
The Suprima S complements
the ProtonPrevésaloon andhas
been designed with larger
emphasis on international
markets.
Figure 1.1: Logo of Proton Holding Berhad
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Table 1.2: Proton Holding Berhad Background
CATEGORY DESCRIPTION
Type Subsidiary
Industry Automotive
Founded 7 May 1983 (31 years ago)
Headquarters Shah Alam, Selangor, Malaysia
Area Served
Southeast Asia, China, Australia, United
Kingdom, Middle East, South Africa
Key People
Tun Dr. Mahathir Mohamad
(Executive chairman)
Products Automobile, automobile parts
Partnerships Mitsubishi, Citroen, Youngman, Honda
Employees Around 12,000 people
Website www.proton.com.my
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1.3. INVENTOR
Tun Dr Mahathir Mohamad was born in 1925 in AlorSetar, Malaysia. He was a doctor
before becoming a politician with the UMNO party, and ascended quickly from
Member of Parliament to prime minister. During his 22 years in office, he grew the
economy and was an activist for developing nations, but also imposed harsh
restrictions on civil liberties. He resigned office in 2003.
Tun Dr Mahathir Mohamad was born on December 20, 1925, in AlorSetar, in
the state of Kedah in northern Malaysia. His family was modest but stable, and his
father was a respected teacher at an English language school. After finishing Islamic
grammar schools and graduating from the local college, Tun Dr Mahathir attended
medical school at the University of Malaya in Singapore. He was an army physician
before forming a private practice at the age of 32.
Figure 2.2: Tun Dr Mahathir Bin Mohamad
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2.0. OBJECTIVES
The objectivesof cardesignas below:
i. To ensure the passengercomfortablewithourdesign.
ii. Gettingthe satisfactionof ourneededinthe selectedof car.
iii. To findoutthe solutionaboutdesignof selectedof car.
3.0. SCOPE
The scope of car designasbelow:
i. Focuson interiordesign.
ii. The modificationmade isfocusedonthe comfortof the passengeratthe back.
iii. Focus on safetyrequires, especiallypartof the car.
iv. To easierof useswhenopenthe frontcoversof car.
v. The modificationonthe exteriorof car.
4.0. LIMITATION
The limitationof cardesignas below:
i. Exteriorof car.
ii. Magnifyof space.
iii. Modifiedof door.
iv. Combinationof keymultiuser.
v. Substitute forsafetypurpose.
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5.0. PROBLEM ELEMENT
5.1. Selectedofcar
Thisis our selectedof car,itname proton Arena.The specificationof thisprotonas
below:
5.2. SpecificationofCar
Thisis specificationof ProtonArena.Detail aboutthiscaras below:
Table 1.3: Specification of Proton Arena
Overview
Manufacture
AlsoCalled
Production
Model Years
Variant
Load
Length
Height
Width
:
:
:
:
:
:
:
:
:
Proton
ProtonJumbuck
2002
2002-2010
1.5i Glx
645 kg
4455 mm
1495 mm
1690 – 1710 mm
Figure 3.3: Proton Arena
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Body and Class
Class
Bodystyle
Body design
Seat
Engine
Transmission
Roof
:
:
:
:
:
:
:
PickupTruck
2 Door coupe utility
Cabinand Cargo bed at the back
2 Seat
1.5 L
5 SpeedManual
Onlyat frontseat, No at the boot
Accessories and Safety
Airconditioner
Bodystyle
Remote Bootopener
Remote Side Mirrors
AirBag
:
:
:
:
:
Yes
2 Door coupe utility
No
Electric
No
5.3. Problem
As a car designengineerwe found some of problem on this Proton Arena so we try to
remove outthe problemthatwe can solve it.The problemthat we found on this car as
below:
i. Exterior problem of car
ii. Interior problem of car
iii. Safety Problem of car
iv. Security problem of car
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5.3.1. Exterior ofCar
This car has two doors. The car body is durability. In addition, it can
accommodate the load.Thiscar alsohas a car bootopen and don’t have a roof
on the back.
Figure 1.4: RightSide Viewof ProtonArena. Onlyhave twodoors.
Figure 1.5: Back Side Viewof ProtonArena.Have openbootcar
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5.3.2. Interior ofCar
This car has two seats. Therefore, this car cannot carry more than two
passengers. The carhave electricremote slide mirror.The interiordesignof car
was small.
Figure 1.6: Two seat in the Proton Arena
5.3.3. Safety
Safetyof ProtonArenalackson the safetyfeaturessuchasair bags. The car
was doesn’thave airbags.Thiswill be occurring dangerouslytothe driverand
passengerwhenanaccident.Dashboardinfrontof the car was empty.Don’t
have any air bags.
Figure 1.7:Dashboard of Proton Arena
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5.3.4. Security
The way to open this car was manually. The problem occurs when an open
manually, the car highly risky for being stole because there is no security. For
example security alarm. When the car has been locked using the remote
control when someone wants to commit theft it will cause the alarm sound.
Figure 1.8: Key of Proton Arena
6.0. SOLUTIONS
6.1. Magnify
The interiordesignof car wassmall.Ithas onlytwoseats. It justmakesfor two persons
to use it. The space at the back of car is more spaces than the front of car. The back of
car isusedfor pickup andplacesthe things. The interiordesignof thiscaris verysmall.
It has twoseatsand can accommodate onlytwopersons.Space behindthe car is larger
than the space in front of car. Therefore, interior design of this car will be magnified.
Whenthe internal space has been magnifying, it can add a seat at the side rear of the
car. However, when magnifying the space and add to the passenger seat, the space at
the boot space can still have a space to place a goods and load.
(Refer Appendix 1 and 2).
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6.2. Modify
The design of car door will be modified from two doors become four doors. This is to
make it easierandprovide comforttothe passengersatthe back. For example, in case
emergency, the rear door can be open to ease passengers to entry and exit from the
car. However,the originalityof designdoorof ProtonArenaisstill maintainedin that if
the door isclosed.The car will look like a two door because the rear door designed to
look hidden. The rear door can be only opened if the front doors open. Besides that,
thiscar has an openbootat the back. It willscausedgoodsplacedonthe backboot will
be damagedwhenitis raining. Therefore, byputtingthe roof onthe back of the car but
will be able to solve the problem. Example the goods are in safe and good condition.
(Refer Appendix 1).
6.3.Rearrange
The driverand passengersafetyisveryimportant.Conditioninfrontof thiscar has no
air bag.Conditionsdashboardwasemptyandhasno security.Itwill make passengers
and the driverwasin dangerouslywhenanaccidentoccurs. To make it safety,usesof
airbagshouldbe placedinfrontof the dashboardand conditionswill be rearranged in
orderto have the airbag equipment. (ReferAppendix 1).
6.4.Combine
As well known,toopenthe cardoors are not usingthe remote control.Opening a door
ismanually.Thiscan complicate the situation because the car cannot be opened from
the situation further. It should be opened by being in close conditions. In addition,
whenusinga keyto lockmanually,thiswillcause the car didnothave a safe and happy
to be stolen because no alarm sounds. Therefore to improve the security of cars, the
key must be adding some remote control at the key of the car to make it useful with
new product. (Refer Appendix 2)
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7.0. DISCUSSION
Here we will discussaboutthe advantage anddisadvantage fromourdesign.As we know if we
are created some of product it will have pro and contra.
7.1. Advantage
The advantages that we can list from our car design as below:
i. The numberof personentryintothe car will be increase.This is because, when
magnifiedthe interiorspace of car, it can add seats at the rear of car. With the
additionof seatat the rear side,itwill carryand increase the numberof person
when use it.
ii. The car will be more safetytouse it whenplacedthe airbags.
iii. The car will be more secure with the improvement in the security of car.
Example, key adding some remote control at the key of the car to make it
useful.
iv. To easier and provide comfort to the passengers at the back. When have four
doors.
v. By puttingthe roof on the boot at back of the car, it will avoid and protect the
goods placed from damaged.
7.2. Disadvantage
The disadvantages that we can list from our car design as below:
i. The rear door of car will not open if the front doors of car close.
ii. Magnified of interior space in the car make the space at the boot becomes
little bit smaller than the space before it.
7.3. RECOMMENDATION
The recommendationsthatwe canlistfromour car design are modified the car design
will make the car easier to use and provide comfortable to the vehicle owner and the
passengers. Besides that, when magnified the interior space of car, it will make
increase the numberof personthatentryintothe car. Furthermore,byplacingthe roof
on the openbootat the back of car will make the car looksafelytoplace the goods. An
example,whenhave roof onthe bootof car, the goods are in safe and good condition.
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In addition,the carbecome more safety when place the air bags. Then, the car will be
more secure withthe improvementinthe securityof car byusingthe remote control at
the key.
8.0. CONCLUSION
Vehicle technology can improve the transport system in many ways, but specifically in the
context of this paper, it has the potential to reduce the number of accidents on the roads.
There are a vast number of new technologies available on new vehicles or top of the range
vehicles that will become more common in future, there are also many more technologies
beingresearched.Allof whichare designedtoalert,assist,ortake control from, the driver,and
all respondtodifferentdangersatdifferentintervalsbefore an accident occurs. It is important
that the most beneficial of these technologies are identified at an early stage and emphasis is
put on introducing them as early as possible. This emphasis must consist of; ensuring that
resources are dedicated towards developing the technology and validating its safety effects,
promoting the safety benefits of the technology to the public in the wider context of road
safety, and ensuring early take up of the technology where possible.