Malaysia

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understanding the Malaysian automobile market.

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Malaysia

  1. 1. MALAYSIA: UNDERSTANDING THE AUTOMOBILE MARKET.<br />-RAJDYUTI DASGUPTA.<br />9/15/2010<br />1<br />
  2. 2. …TRULY ASIA…<br />Other ASEAN Countries:<br /><ul><li>Brunei Darussalam.
  3. 3. Myanmar(Burma)
  4. 4. Cambodia.
  5. 5. Indonesia.
  6. 6. Laos
  7. 7. Philippines.
  8. 8. Singapore
  9. 9. Thailand
  10. 10. Vietnam</li></ul>MALAYSYA:<br /><ul><li>Biggest Car Market In ASEAN.
  11. 11. Accounts For One Third Of The Sales By Volume In The Area.</li></ul>9/15/2010<br />2<br />
  12. 12. THE BIG 2:<br />PROTON<br />PERODUA<br />PROTON LEADS THE MARKET SHARE (BY VOL. SALES ) WITH 44%<br />PERODUA FOLLOWS WITH 32% MARKET SHARE.<br />9/15/2010<br />3<br />
  13. 13. The big 2 along with two other national players: HICOM MTB and INOCOM hold 80% of the automobile market share in Malaysia. <br />INOCOM’s GREEN CAR<br />(INOCOM manufactures subcompact cars)<br />9/15/2010<br />4<br />
  14. 14. FROM THE MAA:<br /><ul><li>Sales rose by 9.7% from 2001 to 2002. Reason- Greater confidence in economy.
  15. 15. New passenger Casr registrations grew by 9.4% in 2002.</li></ul>9/15/2010<br />5<br />
  16. 16. PRICING:<br />9/15/2010<br />6<br />
  17. 17. CONTD…<br />9/15/2010<br />7<br />NOTE: AFFORDABILITY RANK- FOR EACH COUNTRY THE PRICE OF AN ITEM AS A PERCENTAGE OF MONTHLY DISPOSABLE INCOME<br />IS CALCULATED.COUNTRIES ARE RANKED ACOORDING TO THESE PERCENTAGES.THE MOST AFFORDABLE COUNTRY WILL HAVE <br />THE LOWEST PERCENTAGE AND BE RANKED FIRST.<br />
  18. 18. 9/15/2010<br />8<br />

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