Key performance indicators for startups

1. Investment Readiness Level &
KPIs for Startups

2. Agenda
● Understand Vision
● Understand Mission
● Understand Investment
Readiness Level (IRL)
● Understand KPIs
● Develop KPIs for your
startup in the light of IRL

3. Vision
A vision statement describes
in the long-run,
generally in a time frame of
five to ten years, or sometimes
even longer.

4. Mission
A mission statement is
, what its
overall goal is, identifying the
goal of its operations: what
kind of product or service it
provides, its primary customers
or market, and its geographical
region of operation

5. Investment Readiness Level (IRL)
Investment Readiness Level (IRL) is a 9 step description of a project,
activity or a start-up to describe its maturity and readiness levels.
The inspiration for IRL came from NASA’s Technology Readiness Level to
describe the readiness of a complex project.

6. Technology Readiness Level

7. Investment Readiness Level (IRL)

8. Key PerformanceIndicators(KPIs)
Key Performance Indicator (KPI) is a measurable value that demonstrates
how effectively a company is achieving key business objectives.
Organizations use key performance indicators at multiple levels to
evaluate their success at reaching targets.
High-level KPIs V/S low-level KPIs

9. Key PerformanceIndicators(KPIs)

10. Examples of KPIs
 Get 1,000 REAL followers on Social Media in first 2 Month
 Test Your Product with X Target Customers
 Launch Beta Version by X Month
 Get first $100,000 capital raised in coming 6 Months
 Get Your startup to an incbuation/accelerator program
Etc.

11. Key PerformanceIndicators(KPIs)
The top priority changes at different points in lifecycle, so should KPIs

12. Setting ActionableKPIs
o Link to Strategy & Objectives
o Analyze Current Performance
o Set Short and Long Term Objectives
o Review Targets with team
o Review Progress and Re-adjust

13. Step By Step Guide
● Get yourself in comfortable
spot
● Figure Out the Current Level
● Figure Out Your Next Moves
● Start Measuring to Get to
that “Level”

14. Task: Fill Your IRL