The session on Ideation Process lays out main points in how to come up with new business ideas. There are two primary ways to come up with business ideas: 1. A'Ha! moments 2. Structured Research The session discusses in length the structured research and mentions the use of PESTEL analysis, Google Trends for business ideas, and other free Google tools. The session also mentions other techniques to help new entrepreneurs generate ideas for new business. In the end, the session touches upon Personality traits for business idea development. This is one of the lectures in the Startup PlayBook series of the Channel. Rest of the lectures can be found here: https://www.youtube.com/channel/UC7GL3Np2Ft3fItwSzhus7PQ?sub_confirmation=1