SlideShare a Scribd company logo
1 of 5
Value Chain Analysis
A value chain is a linked set of value-creating
  activities beginning with basic raw material
  coming from suppliers, moving on to a series
  of value-added activities involved in producing
  and marketing a product or service and ending
  with distributors getting the final goods into
  the hands of the ultimate customer
Industry Value Chain Analysis
A firm has an area of expertise where its primary
  activity lies in industry. An company’s ‘Centre
  of gravity’ is that part of the chain,
: which is most important to the company
:where its greatest expertise and capabilities
  exists
:
Corporate value chain analysis
Different products --------- Different Value chains

Steps in corporate value chain analysis
1. Examine each product line’s value chain to
   identify strengths and weaknesses
2. Examine the linkages within each product line
3. Examine the potential synergies among the
   value chain of different product lines or business
   units.

More Related Content

What's hot

Britannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain ManagementBritannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain ManagementKaushik Maitra
 
Johnson & Johnson
Johnson & JohnsonJohnson & Johnson
Johnson & JohnsonBigDataExpo
 
Designs by kate
Designs by kateDesigns by kate
Designs by kateNeens
 
HUL sales hierarchy FMCG Organisation structure of Sales
HUL sales hierarchy  FMCG  Organisation  structure of Sales  HUL sales hierarchy  FMCG  Organisation  structure of Sales
HUL sales hierarchy FMCG Organisation structure of Sales Manoj Kurup
 
Hindustan Unilever Ltd. Marketing Campaign
Hindustan Unilever Ltd. Marketing CampaignHindustan Unilever Ltd. Marketing Campaign
Hindustan Unilever Ltd. Marketing CampaignAjayKumar4898
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisSumera Aijaz
 
Service Blueprint - Supply Chain Logistics DHL
Service Blueprint - Supply Chain Logistics DHLService Blueprint - Supply Chain Logistics DHL
Service Blueprint - Supply Chain Logistics DHLTushar G
 
Hindustan Unilever Limited
Hindustan Unilever LimitedHindustan Unilever Limited
Hindustan Unilever LimitedANSHU SINGH
 
PESTAL and SWOT analysis on NESTLE Brand
PESTAL and SWOT analysis on NESTLE BrandPESTAL and SWOT analysis on NESTLE Brand
PESTAL and SWOT analysis on NESTLE BrandHarshdeep Champaneri
 
NESTLE-Application of sales and distribution management
NESTLE-Application of sales and distribution management NESTLE-Application of sales and distribution management
NESTLE-Application of sales and distribution management ps2516
 
Marketing case study on procter & gamble (P&G)
Marketing case study on procter & gamble (P&G)Marketing case study on procter & gamble (P&G)
Marketing case study on procter & gamble (P&G)Rahbar Haque
 
Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)Aditya Jhunjhunuwala
 

What's hot (20)

Britannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain ManagementBritannia's Distribution & Supply Chain Management
Britannia's Distribution & Supply Chain Management
 
Distribution System of HUL
Distribution System of HUL Distribution System of HUL
Distribution System of HUL
 
Johnson & Johnson
Johnson & JohnsonJohnson & Johnson
Johnson & Johnson
 
Zara: Fast Fashion
Zara: Fast FashionZara: Fast Fashion
Zara: Fast Fashion
 
Designs by kate
Designs by kateDesigns by kate
Designs by kate
 
HUL sales hierarchy FMCG Organisation structure of Sales
HUL sales hierarchy  FMCG  Organisation  structure of Sales  HUL sales hierarchy  FMCG  Organisation  structure of Sales
HUL sales hierarchy FMCG Organisation structure of Sales
 
HUL vs P&G
HUL vs P&GHUL vs P&G
HUL vs P&G
 
Yushan case new
Yushan case newYushan case new
Yushan case new
 
Hul
HulHul
Hul
 
Hindustan Unilever Ltd. Marketing Campaign
Hindustan Unilever Ltd. Marketing CampaignHindustan Unilever Ltd. Marketing Campaign
Hindustan Unilever Ltd. Marketing Campaign
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Service Blueprint - Supply Chain Logistics DHL
Service Blueprint - Supply Chain Logistics DHLService Blueprint - Supply Chain Logistics DHL
Service Blueprint - Supply Chain Logistics DHL
 
Hindustan Unilever Limited
Hindustan Unilever LimitedHindustan Unilever Limited
Hindustan Unilever Limited
 
PESTAL and SWOT analysis on NESTLE Brand
PESTAL and SWOT analysis on NESTLE BrandPESTAL and SWOT analysis on NESTLE Brand
PESTAL and SWOT analysis on NESTLE Brand
 
HUL Marketing Strategy
HUL Marketing StrategyHUL Marketing Strategy
HUL Marketing Strategy
 
NESTLE-Application of sales and distribution management
NESTLE-Application of sales and distribution management NESTLE-Application of sales and distribution management
NESTLE-Application of sales and distribution management
 
Marketing case study on procter & gamble (P&G)
Marketing case study on procter & gamble (P&G)Marketing case study on procter & gamble (P&G)
Marketing case study on procter & gamble (P&G)
 
Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)
 
Hul
HulHul
Hul
 
Li & Fung case study
Li & Fung case studyLi & Fung case study
Li & Fung case study
 

Viewers also liked

Information system for strategic advantage
Information system for strategic advantageInformation system for strategic advantage
Information system for strategic advantageHarmanjeet Kaur
 
the value chain analysis
the value chain analysis the value chain analysis
the value chain analysis Rohit K.
 
Value chain Analysis
Value chain AnalysisValue chain Analysis
Value chain Analysisnishikantwar
 
Chapter 6 value chain
Chapter 6 value chainChapter 6 value chain
Chapter 6 value chainKaysee Das
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisDipesh Sharma
 
Strategic information system planning
Strategic information system planningStrategic information system planning
Strategic information system planningDhani Ahmad
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisKamal Singh
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Bryant Pham
 
strategic information system
strategic information systemstrategic information system
strategic information systemPrateek Singh
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisMonish rm
 

Viewers also liked (13)

Information system for strategic advantage
Information system for strategic advantageInformation system for strategic advantage
Information system for strategic advantage
 
the value chain analysis
the value chain analysis the value chain analysis
the value chain analysis
 
Value chain Analysis
Value chain AnalysisValue chain Analysis
Value chain Analysis
 
Strategic use of information systems
Strategic use of information systemsStrategic use of information systems
Strategic use of information systems
 
The role of information system
The role of information system The role of information system
The role of information system
 
Chapter 6 value chain
Chapter 6 value chainChapter 6 value chain
Chapter 6 value chain
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Strategic information system planning
Strategic information system planningStrategic information system planning
Strategic information system planning
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1Porter's Value Chain Presentation 1
Porter's Value Chain Presentation 1
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
strategic information system
strategic information systemstrategic information system
strategic information system
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 

Similar to Corporate value chain analysis

Understanding the Distinction Supply Chain vs. Value Chain.pdf
Understanding the Distinction Supply Chain vs. Value Chain.pdfUnderstanding the Distinction Supply Chain vs. Value Chain.pdf
Understanding the Distinction Supply Chain vs. Value Chain.pdfJose thomas
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysisMayank Bhatt
 
value chain analysis : strategic management
value chain analysis : strategic managementvalue chain analysis : strategic management
value chain analysis : strategic managementAnmol gupta
 
Chapter Two: Value Chain
Chapter Two: Value ChainChapter Two: Value Chain
Chapter Two: Value ChainGeeg geeh
 
Question 3 Are the Company’s Prices and Costs CompetitiveOne o.docx
Question 3 Are the Company’s Prices and Costs CompetitiveOne o.docxQuestion 3 Are the Company’s Prices and Costs CompetitiveOne o.docx
Question 3 Are the Company’s Prices and Costs CompetitiveOne o.docxsimonlbentley59018
 
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptxUnit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptxNabarajUpadhaya
 
Strategic cost management
Strategic cost managementStrategic cost management
Strategic cost managementmnbvcz
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysismeredezra
 
Principles of Management Chapter 09
Principles of Management Chapter 09Principles of Management Chapter 09
Principles of Management Chapter 09mbartugs
 
How does marketing affect customer value
How does marketing affect customer valueHow does marketing affect customer value
How does marketing affect customer valueSameer Mathur
 
Customer value chain
Customer value chainCustomer value chain
Customer value chainArmaan Salik
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand managementSoumya Sahoo
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand managementSoumya Sahoo
 
Research on the Relation between Quality and Competitive Advantage Based on V...
Research on the Relation between Quality and Competitive Advantage Based on V...Research on the Relation between Quality and Competitive Advantage Based on V...
Research on the Relation between Quality and Competitive Advantage Based on V...montahasadeq
 

Similar to Corporate value chain analysis (20)

Allana ppt2003
Allana ppt2003Allana ppt2003
Allana ppt2003
 
Understanding the Distinction Supply Chain vs. Value Chain.pdf
Understanding the Distinction Supply Chain vs. Value Chain.pdfUnderstanding the Distinction Supply Chain vs. Value Chain.pdf
Understanding the Distinction Supply Chain vs. Value Chain.pdf
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
value chain analysis : strategic management
value chain analysis : strategic managementvalue chain analysis : strategic management
value chain analysis : strategic management
 
Chapter Two: Value Chain
Chapter Two: Value ChainChapter Two: Value Chain
Chapter Two: Value Chain
 
Question 3 Are the Company’s Prices and Costs CompetitiveOne o.docx
Question 3 Are the Company’s Prices and Costs CompetitiveOne o.docxQuestion 3 Are the Company’s Prices and Costs CompetitiveOne o.docx
Question 3 Are the Company’s Prices and Costs CompetitiveOne o.docx
 
SKM
SKM SKM
SKM
 
value chain.pptx
value chain.pptxvalue chain.pptx
value chain.pptx
 
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptxUnit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
Unit-3 VALUE CHAIN OF FOREST PRODUCTS BASED ENTERPRISES.pptx
 
Strategic cost management
Strategic cost managementStrategic cost management
Strategic cost management
 
Value chain analysis
Value chain analysis Value chain analysis
Value chain analysis
 
What is value chain
What is value chainWhat is value chain
What is value chain
 
Value chain analysis
Value chain analysisValue chain analysis
Value chain analysis
 
Principles of Management Chapter 09
Principles of Management Chapter 09Principles of Management Chapter 09
Principles of Management Chapter 09
 
How does marketing affect customer value
How does marketing affect customer valueHow does marketing affect customer value
How does marketing affect customer value
 
Chap-3 (1).pptx
Chap-3 (1).pptxChap-3 (1).pptx
Chap-3 (1).pptx
 
Customer value chain
Customer value chainCustomer value chain
Customer value chain
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 
Research on the Relation between Quality and Competitive Advantage Based on V...
Research on the Relation between Quality and Competitive Advantage Based on V...Research on the Relation between Quality and Competitive Advantage Based on V...
Research on the Relation between Quality and Competitive Advantage Based on V...
 

More from Chandra Pandey

Advance discussion in strategic decision making
Advance discussion in strategic decision makingAdvance discussion in strategic decision making
Advance discussion in strategic decision makingChandra Pandey
 
Ethical theories and approaches in business
Ethical theories and approaches in businessEthical theories and approaches in business
Ethical theories and approaches in businessChandra Pandey
 
Ch09 managing decision making and problem solving
Ch09 managing decision making and problem solvingCh09 managing decision making and problem solving
Ch09 managing decision making and problem solvingChandra Pandey
 
Introto environmentalscanningpresentation 000
Introto environmentalscanningpresentation 000Introto environmentalscanningpresentation 000
Introto environmentalscanningpresentation 000Chandra Pandey
 
Human relations movement (2)
Human relations movement (2)Human relations movement (2)
Human relations movement (2)Chandra Pandey
 
Organizational appraisal
Organizational appraisalOrganizational appraisal
Organizational appraisalChandra Pandey
 
Role of strategic management in marketing,
Role of strategic management in marketing,Role of strategic management in marketing,
Role of strategic management in marketing,Chandra Pandey
 
Introto environmentalscanningpresentation 000 (1)
Introto environmentalscanningpresentation 000 (1)Introto environmentalscanningpresentation 000 (1)
Introto environmentalscanningpresentation 000 (1)Chandra Pandey
 
Environmental threat and opportunity profile
Environmental threat and opportunity profileEnvironmental threat and opportunity profile
Environmental threat and opportunity profileChandra Pandey
 

More from Chandra Pandey (20)

Gyananushasan
GyananushasanGyananushasan
Gyananushasan
 
Advance discussion in strategic decision making
Advance discussion in strategic decision makingAdvance discussion in strategic decision making
Advance discussion in strategic decision making
 
Business policy
Business policyBusiness policy
Business policy
 
Hathrone experiments
Hathrone experimentsHathrone experiments
Hathrone experiments
 
Ethical theories and approaches in business
Ethical theories and approaches in businessEthical theories and approaches in business
Ethical theories and approaches in business
 
Ch09 managing decision making and problem solving
Ch09 managing decision making and problem solvingCh09 managing decision making and problem solving
Ch09 managing decision making and problem solving
 
Introto environmentalscanningpresentation 000
Introto environmentalscanningpresentation 000Introto environmentalscanningpresentation 000
Introto environmentalscanningpresentation 000
 
Human relations movement (2)
Human relations movement (2)Human relations movement (2)
Human relations movement (2)
 
Henry fayol
Henry fayolHenry fayol
Henry fayol
 
Hawthrone xperiments
Hawthrone xperimentsHawthrone xperiments
Hawthrone xperiments
 
Hathrone xperiments
Hathrone xperimentsHathrone xperiments
Hathrone xperiments
 
Csr
CsrCsr
Csr
 
Planning
PlanningPlanning
Planning
 
Functional analysis
Functional analysisFunctional analysis
Functional analysis
 
Organizational appraisal
Organizational appraisalOrganizational appraisal
Organizational appraisal
 
Strategic intent
Strategic intentStrategic intent
Strategic intent
 
Role of strategic management in marketing,
Role of strategic management in marketing,Role of strategic management in marketing,
Role of strategic management in marketing,
 
Introto environmentalscanningpresentation 000 (1)
Introto environmentalscanningpresentation 000 (1)Introto environmentalscanningpresentation 000 (1)
Introto environmentalscanningpresentation 000 (1)
 
Industry analysis (2)
Industry analysis (2)Industry analysis (2)
Industry analysis (2)
 
Environmental threat and opportunity profile
Environmental threat and opportunity profileEnvironmental threat and opportunity profile
Environmental threat and opportunity profile
 

Corporate value chain analysis

  • 1.
  • 2. Value Chain Analysis A value chain is a linked set of value-creating activities beginning with basic raw material coming from suppliers, moving on to a series of value-added activities involved in producing and marketing a product or service and ending with distributors getting the final goods into the hands of the ultimate customer
  • 4. A firm has an area of expertise where its primary activity lies in industry. An company’s ‘Centre of gravity’ is that part of the chain, : which is most important to the company :where its greatest expertise and capabilities exists :
  • 5. Corporate value chain analysis Different products --------- Different Value chains Steps in corporate value chain analysis 1. Examine each product line’s value chain to identify strengths and weaknesses 2. Examine the linkages within each product line 3. Examine the potential synergies among the value chain of different product lines or business units.