Environmental threat and opportunity profileIt is description of the structure of external factors. These factors may be neutral, in favourable, unfavourable impact on operations of an organization in the environment .
Steps in preparing ETOP1. Identify major environmental sector- social, economical, political, technological, ecological, natural, legal etc.2. Sub - divide the sectors in to subsectors3. Identify major issues in the subsectors4. Assess the possible impact – favourable, unfavourable or neutral
ETOP profile for a bicycle company.Environmental Nature of Impact of each sectorsector impactEconomic Growing influence among urban consumers, rising disposable incomes and living standardsMarket Organized sector a virutal ologopoly with four major manufacturers, buyers critical and better informed, overall industry growth rate not encouragingInternational Global imports growing but Indias share shrinking, India second globally as manufacturer, consumer and exporter after china , major importers are the US and EU but india exports only to africa ; threat of chinese cheap importsPolitical Industry tool small for any political attentionRegulatory Parts and components reserved for small scale industry, heavy restrictions
Social Environment and health friendly transport option , wide usesSupplier Mostly small scale sectorTechnolog Technological up-gradation of industry in progress, importical of machinery simple
Understanding favorable and un favorable issueshelps in formulation of appropriate strategic areas.