This document provides information about obtaining fully solved assignments from an assignment help service. It lists the contact email and phone number and provides details about the available assignments, including the subject, semester, credits, and evaluation scheme. The assignments are for programs including MBADS, MBAN2, MBAFLEX, and PGDROMN. The document contains sample answers for 6 questions related to topics like e-customers, e-marketplaces, legal and ethical issues in e-marketing, types of online stores, and e-marketing strategies and sales promotion methods.

1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
ASSIGNMENT
DRIVE FALL 2104
PROGRAM MBADS – (SEM 4/SEM 6) MBAN2 / MBAFLEX – (SEM 4)
PGDROMN– (SEM 2)
SUBJECT CODE & NAME MK0017-E-Marketing
SEMESTER 4
BK ID B1810
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1. Define E-Customers with some examples. Also explain the Online buying process.
Answer : The eCRM or electronic customer relationship management encompasses all the CRM
functionswiththe use of the net environment i.e., intranet, extranet and internet. Electronic CRM
concernsall formsof managingrelationshipswithcustomersmaking use of information technology
(IT). eCRM is enterprises using IT to integrate internal organization resources and external
"marketing"strategiestounderstand and fulfill their customers needs. Comparing with traditional
CRM, the integrated information for eCRM
2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It
integrates the online and physical component of a company. Discuss the five kinds of partners in
an e-marketplace.
Answer : an Internet-based environment that brings together business-to-business buyers and
sellers so that they can trade more efficiently online.
The key benefits for users of an e-marketplace are reduced purchasing costs, greater flexibility,
savedtime,betterinformation, and better collaboration. However, the drawbacks include costs in
changingprocurementprocesses,costof applications,set-up,andintegrationwithinternalsystems,
and transaction/subscription fees.
3 Discuss the major legal and ethical issues in e-marketing.
A. Legal issues
B. Ethical issues

2. Answer : Ethical Issues
In general,manyethical andglobal issues of Information Technology apply to e-business. So, what
are the issuesparticularlyrelatedtoe-commerce?Let’slistsome of the ethical issues spawned with
the growing field of e-commerce.
Web tracking
b. Legal Issues
Where are the headlines about consumers defrauding merchants? What about fraud e-commerce
websites? Internet fraud and its sophistication have grown even faster than the Internet itself.
There isa chance of a crime overthe internet when buyers and sellers do not know each other and
cannot evensee each other. During the first few years of e-commerce, the public witnessed many
frauds committed over the internet. Let’s discuss the legal issues specific to e-commerce.
Fraud on the Internet
4. What is e-mall? Explain the various types of online stores in an e-mall.
Answer: E-Mall is the firstonline marketplace inArabicandEnglishandone of the projects of Saudi
Post, giving E-Mall an advantage. E-Mall users come from different countries and professions and
ages and different cultures.
An e-mall providescommongroundforseveral e-shops.Itcanbe designedusingseveral transaction
models,according to what type of services the e-mall owner wants to offer. The owner also has to
take care of the e-mall’s marketing, so choosing the right e-mall is a vital decision for an e-shop
owner.The righte-mall is defined as an e-mall with a strong network, a good marketing strategy, a
nice displayandwhichcan accessthe e-shopinmanyways;it has the rightshop structure and it also
offers services, like regional or sectorial
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy,
customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation.
Explanation of 2P+2C+3S formula in detail
Diagram
Answer : e-Marketing is still quite a controversial subject to talk about, since no one succeeded to
unifythe varioustheoriesaroundit;howeverthere isone thingupon which there is no doubt – that
e-Marketing first appeared under the form of various techniques deployed by pioneer companies
selling their products via the internet in the early 90's.
e-Marketing Strategy
The e-MarketingStrategyisnormallybasedandbuiltuponthe principlesthatgovernthe traditional,
offline Marketing – the well-known 4 P's (Product –

3. 6 Discuss the selling methods and sales promotion of E-marketing
Answer:Online salespromotionsare meanttoturn site visitors into consumers. The objective is to
getthe visitortotake actionby contactinga salesrepresentative and ultimately buying the offered
product. The methods to accomplish this goal are diverse and include:
 Advertising
 Loyalty and rewards programs
 Contests
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601