BrokerSherpa NAR November 2010

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BrokerSherpa is a turnkey social media service for real estate professionals looking to deploy social media tools in their internet mareketing

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  • It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
  • A Custom……….Turnkey……..Internet marekting tool
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
    We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
    Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
    We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
  • BrokerSherpa NAR November 2010

    1. 1. The Hidden Power of Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals
    2. 2. There Are Two Legitimate Social Media Marketing Paths for Real Estate Professionals People You Already Know: (1) Social Networking  Known prospect and past client engagement  Social network (FB) focused  Blog as a farm tool  Primary focus: Networking with known prospect base People You Want to Know But Don’t Yet Know: (2)Content Marketing  Active property buyers and sellers search lots of stuff, lots of opportunities to be found  Content marketing allows active buyers/sellers to find the information they want… and you….simultaneously  Social networks (FB) primarily used to distribute content that live on web  Blog content builds audience of new prospects through keyword build up over time  Blog content drives increased keyword and organic search results for main site  Primary focus: New prospects
    3. 3. Social Media’s Role in an Integrated Marketing Plan: Content Marketing and Social Networking
    4. 4. Social Content Sharing Radically Changes Consumer Web Habits
    5. 5. Web site Web site FacebookFacebook TwitterTwitter Other Soc. Id’s Other Soc. Id’s BlogBlog
    6. 6. Found in large search stream…..
    7. 7. •Benefits from long tail searches •Trusted site/blog •Consistent topics •Keywords and language matter
    8. 8. Social media marketing
    9. 9. A custom, turnkey, integrated Internet marketing system for Real Estate Professionals
    10. 10. Optimize Time and Money Driving Web Results With Social Media Tools
    11. 11. How does it work? Online Community Manager Here is How BrokerSherpa Works Homes Featured Agents
    12. 12. How does it work? Online Community Manager Agent Child Blogs Here is How BrokerSherpa Works Homes Featured Agents
    13. 13. Thank You Ask Us About the Best Program To Drive Leads and Your Personal Brand More: BrokerSherpa.com About Us: NCI.com

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