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Marketing Automation with Neolane

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Aamun Avaus Seminar 15.12.2009. Vicinanza

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Marketing Automation with Neolane

  1. 1. <ul><li>Marketing Automation </li></ul>Jason Vicinanza Consultant - Neolane Copyright Neolane 2008
  2. 2. <ul><li>Marketing Automation </li></ul><ul><li>Automate each step of the marketing process </li></ul><ul><ul><li>Customer data acquisition </li></ul></ul><ul><ul><li>Target creation </li></ul></ul><ul><ul><li>Content personalisation (cross channel) </li></ul></ul><ul><ul><li>Message delivery </li></ul></ul><ul><ul><li>Response collection </li></ul></ul><ul><ul><li>Campaign effectiveness reporting </li></ul></ul><ul><li>Enable Event driven campaigns </li></ul><ul><ul><li>Customer initiated events </li></ul></ul><ul><ul><li>Product initiated events </li></ul></ul>Copyright Neolane 2009
  3. 3. <ul><li>Automation can be difficult </li></ul>Copyright Neolane 2009 The right message The right customer On the right channel At the right time Event Execution Manage Marketing Pressure Inbound or Outbound? Personalization Offer
  4. 4. <ul><li>Neolane Enterprise Marketing Platform </li></ul>Copyright Neolane 2009
  5. 5. <ul><li>Benefits of Automation </li></ul><ul><li>Key benefits </li></ul><ul><ul><li>Reduction in marketing costs </li></ul></ul><ul><ul><ul><li>Single platform to manage the entire cross channel process </li></ul></ul></ul><ul><ul><li>Increased reactivity </li></ul></ul><ul><ul><ul><li>No user intervention required </li></ul></ul></ul><ul><ul><li>Increased customer value </li></ul></ul><ul><ul><ul><li>Automated up sell, cross sell, retention messaging </li></ul></ul></ul><ul><ul><li>Increased customer satisfaction </li></ul></ul><ul><ul><ul><li>Automated service notifications, product events (i.e. contract expiration, insurance renewal etc.) </li></ul></ul></ul>Copyright Neolane 2009
  6. 6. Copyright Neolane 2008

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