Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Automation with Neolane


Published on

Aamun Avaus Seminar 15.12.2009. Vicinanza

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Marketing Automation with Neolane

  1. 1. <ul><li>Marketing Automation </li></ul>Jason Vicinanza Consultant - Neolane Copyright Neolane 2008
  2. 2. <ul><li>Marketing Automation </li></ul><ul><li>Automate each step of the marketing process </li></ul><ul><ul><li>Customer data acquisition </li></ul></ul><ul><ul><li>Target creation </li></ul></ul><ul><ul><li>Content personalisation (cross channel) </li></ul></ul><ul><ul><li>Message delivery </li></ul></ul><ul><ul><li>Response collection </li></ul></ul><ul><ul><li>Campaign effectiveness reporting </li></ul></ul><ul><li>Enable Event driven campaigns </li></ul><ul><ul><li>Customer initiated events </li></ul></ul><ul><ul><li>Product initiated events </li></ul></ul>Copyright Neolane 2009
  3. 3. <ul><li>Automation can be difficult </li></ul>Copyright Neolane 2009 The right message The right customer On the right channel At the right time Event Execution Manage Marketing Pressure Inbound or Outbound? Personalization Offer
  4. 4. <ul><li>Neolane Enterprise Marketing Platform </li></ul>Copyright Neolane 2009
  5. 5. <ul><li>Benefits of Automation </li></ul><ul><li>Key benefits </li></ul><ul><ul><li>Reduction in marketing costs </li></ul></ul><ul><ul><ul><li>Single platform to manage the entire cross channel process </li></ul></ul></ul><ul><ul><li>Increased reactivity </li></ul></ul><ul><ul><ul><li>No user intervention required </li></ul></ul></ul><ul><ul><li>Increased customer value </li></ul></ul><ul><ul><ul><li>Automated up sell, cross sell, retention messaging </li></ul></ul></ul><ul><ul><li>Increased customer satisfaction </li></ul></ul><ul><ul><ul><li>Automated service notifications, product events (i.e. contract expiration, insurance renewal etc.) </li></ul></ul></ul>Copyright Neolane 2009
  6. 6. Copyright Neolane 2008