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Marketing Automation with Neolane

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Avaus
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Aamun Avaus Seminar 15.12.2009. Vicinanza

BusinessTechnology
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[object Object],Jason Vicinanza Consultant - Neolane Copyright Neolane 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Neolane 2009
[object Object],Copyright Neolane 2009 The right message The right customer On the right channel At the right time Event Execution Manage Marketing Pressure Inbound or Outbound? Personalization Offer
[object Object],Copyright Neolane 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Neolane 2009
Copyright Neolane 2008

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Marketing Automation with Neolane

Editor's Notes

  1. Marketing today is increasingly complex Marketers are confronted with problems of: Selecting message when consumers demand and expect personalized messages  greater effectiveness Targeting: customer knowledge makes it possible to tailor this, or at least, eliminate targets that are not interested. Selecting the channel: or in fact chosing the cross-channel strategy  what and how, what synergies can we achieve??? But the question "what is the right time?" has been a little bit left to one side.