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State of Social Media
Employment 2011


                        September 23, 2011
SOCIAL MEDIA -
        Statistici Linkedin


     §  PR Consultant/Specialist - 400

     §  Social Media Specialist - 80

     §  Social Media Manager - 110

     §  Online Manager - 170


"    Romani pe Linkedin: aproximativ 500,000
"    Romani in cele mai populare functii Social Media: 0.2%
TIMP ZILNIC la
      birou in SM:




Intre	
  30-­‐50	
  %	
  din	
  .mp	
  
Intre	
  70-­‐80	
  %	
  din	
  .mp	
  
100	
  %	
  din	
  .mp	
  
JOBURI
SOCIAL MEDIA:   Social	
  Media	
  Specialist/
                Manager	
  
                Consultant	
  PR	
  

                Online	
  Manager	
  

                Community	
  Manager	
  

                Web	
  Marketer	
  

                New	
  Media	
  Specialist	
  

                Corporate	
  Social	
  Media	
  
                Strategist	
  
                Alte	
  .tulaturi	
  
Zona functionala
a responsabilitatilor
SOCIAL MEDIA:



       Marke.ng	
  
       Rela.i	
  publice	
  
       Web/Digital	
  
       Social	
  Media	
  
       Altele	
  
JOB inainte de
SOCIAL MEDIA




                 Rela.i	
  publice	
  
                 Marke.ng	
  
                 Publicitate	
  
                 Presa	
  
                 Online	
  
                 Altele	
  
ANUL de lansare
in SOCIAL MEDIA



                  2009	
  

                  2010	
  

                  2011	
  

                  A	
  doua	
  jumatate	
  a	
  
                  anilor	
  90	
  
                  Alta	
  perioada	
  
SALARIILE
in SOCIAL MEDIA




                  500-­‐1000	
  Euro	
  
                  300-­‐500	
  Euro	
  
                  1000-­‐4000	
  Euro	
  
                  Sub	
  300	
  Euro	
  
                  Voluntar	
  -­‐	
  fara	
  salariu	
  
                  Alt	
  salariu	
  
SALARIILE in
         SOCIAL MEDIA



Social Media Manager Ü 44% 300-500 Euro; 38% 500 -1000 Euro; 12% >1000
Euro

Social Media Specialist Ü 47% 500-1000 Euro; 23% 300 -500 Euro; 17%
voluntar/fara salariu

Consultant PR Ü 29% 500-1000 Euro; 25% 300 -500 Euro; 25% 1000-4000 Euro

Online Manager Ü 47% 500-1000 Euro; 33% 300-500 Euro; 20% 1000-4000
Euro

Corporate Social Media Strategist Ü >4000 Euro
Numarul de
angajati din
organizatie


 1-­‐10	
  angaja.	
  
 11-­‐25	
  angaja.	
  
 26-­‐50	
  angaja.	
  
 51-­‐100	
  angaja.	
  
 101-­‐250	
  angaja.	
  
 251-­‐1000	
  angaja.	
  
 Peste	
  1000	
  
 Alt	
  numar	
  
PROFILUL unui
      SOCIAL MEDIA
      MANAGER:


§  Are ca principale activitati online:

     1. Managementul conturilor sociale
     2. Postare si revizuire continut (tweet, status, articole blog, video)
     3. Monitorizarea brandului si concurentei

     4. Crearea conturilor pe retele sociale
     5. Managementul conversatiilor (bloguri, Facebook, Twitter)
     6. Personalizarea conturilor in retele sociale
     7. Analiza date traffic (web analytics)
PROFILUL unui
      SOCIAL MEDIA
      MANAGER:



§  Petrece intre 50% si 100% din timp online, in activitati legate de Social Media.

§ Lucreaza in departamentul de Marketing sau Social Media.
§ Lucreaza din 2009 in Social Media.

§ Castiga intre 300 si 500 Euro.

§ Lucreaza intr-o organizatie comerciala cu maxim 10 angajati.
§ Este din Bucuresti.
Evensys & portal hr webstock 2011

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Evensys & portal hr webstock 2011

  • 1. State of Social Media Employment 2011 September 23, 2011
  • 2. SOCIAL MEDIA - Statistici Linkedin §  PR Consultant/Specialist - 400 §  Social Media Specialist - 80 §  Social Media Manager - 110 §  Online Manager - 170 "  Romani pe Linkedin: aproximativ 500,000 "  Romani in cele mai populare functii Social Media: 0.2%
  • 3. TIMP ZILNIC la birou in SM: Intre  30-­‐50  %  din  .mp   Intre  70-­‐80  %  din  .mp   100  %  din  .mp  
  • 4. JOBURI SOCIAL MEDIA: Social  Media  Specialist/ Manager   Consultant  PR   Online  Manager   Community  Manager   Web  Marketer   New  Media  Specialist   Corporate  Social  Media   Strategist   Alte  .tulaturi  
  • 5. Zona functionala a responsabilitatilor SOCIAL MEDIA: Marke.ng   Rela.i  publice   Web/Digital   Social  Media   Altele  
  • 6. JOB inainte de SOCIAL MEDIA Rela.i  publice   Marke.ng   Publicitate   Presa   Online   Altele  
  • 7. ANUL de lansare in SOCIAL MEDIA 2009   2010   2011   A  doua  jumatate  a   anilor  90   Alta  perioada  
  • 8. SALARIILE in SOCIAL MEDIA 500-­‐1000  Euro   300-­‐500  Euro   1000-­‐4000  Euro   Sub  300  Euro   Voluntar  -­‐  fara  salariu   Alt  salariu  
  • 9. SALARIILE in SOCIAL MEDIA Social Media Manager Ü 44% 300-500 Euro; 38% 500 -1000 Euro; 12% >1000 Euro Social Media Specialist Ü 47% 500-1000 Euro; 23% 300 -500 Euro; 17% voluntar/fara salariu Consultant PR Ü 29% 500-1000 Euro; 25% 300 -500 Euro; 25% 1000-4000 Euro Online Manager Ü 47% 500-1000 Euro; 33% 300-500 Euro; 20% 1000-4000 Euro Corporate Social Media Strategist Ü >4000 Euro
  • 10. Numarul de angajati din organizatie 1-­‐10  angaja.   11-­‐25  angaja.   26-­‐50  angaja.   51-­‐100  angaja.   101-­‐250  angaja.   251-­‐1000  angaja.   Peste  1000   Alt  numar  
  • 11. PROFILUL unui SOCIAL MEDIA MANAGER: §  Are ca principale activitati online: 1. Managementul conturilor sociale 2. Postare si revizuire continut (tweet, status, articole blog, video) 3. Monitorizarea brandului si concurentei 4. Crearea conturilor pe retele sociale 5. Managementul conversatiilor (bloguri, Facebook, Twitter) 6. Personalizarea conturilor in retele sociale 7. Analiza date traffic (web analytics)
  • 12. PROFILUL unui SOCIAL MEDIA MANAGER: §  Petrece intre 50% si 100% din timp online, in activitati legate de Social Media. § Lucreaza in departamentul de Marketing sau Social Media. § Lucreaza din 2009 in Social Media. § Castiga intre 300 si 500 Euro. § Lucreaza intr-o organizatie comerciala cu maxim 10 angajati. § Este din Bucuresti.