Don't Google it. Social It!

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Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and how use it for your success. Social SEO experiments unveiled.

Technology Business

Don't Google it, Social it!
Pavel Ungr, SEO consultant
@pavelungr
@necodymiconer (cz only)

What did people say about my
presentation?

SEO is expanding
SEO
UX
Content
Social
Analytics

Google needs SOCIAL
Backlinks are inconclusive, results could be corructible. It is all
only about the budget. Therefore search engines needs
different signals about quality websites.

Why SOCIAL for SEO?
SOCIAL helps
indexing
SOCIAL helps
ranking
SOCIAL
helps
visibility

SOCIAL needs Google
Social media fails in searching.

Why SEO for Open Graph?
Every search needs SEO.

Social signals in
search are
important, but …
Some people are sceptical
We need experiments!

Results:
Social promo methodics Position rise/fall in SERP
100 Google+ followers 14,63
300 +1s 9,44
70 Facebook shares, 50 likes 6,9
50 retweets 2,88
1000 Twitter followers -1,22
No social activity -0,11
http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search

What we need to know to admit,
that social signals are working?
Indexing
only through social media links

Social media indexing test
Facebook URL
Twitter URL
Google+ URL

Social media indexation test
• 22 shares, 25 comments, 6 likes
Facebook URL
• 19 retweets, 7 replies
Twitter URL
• 31 shares, 4 comments, 9 +1s
Google+ URL

Fraked aggregators!
http://tweettunnel.com/Berkofff (Twitter)
http://new.tweettunnel.com/re-verse2.php?textfield=rado-mirpa (Twitter)
http://twitter.mracik.sk/ac-count/hanickapavlin (Twitter)
http://it.circlecount.com/cz/explore/ (Google+)
http://www.mygoogleplus.com/ti-meline.php?id=1066563660931875-16063
(Google+)
http://cpedialog520.appspot-.com/profiles/106656366093187516063 (Google+)

Experiment starts
1.6.2013
Dates of indexing
URL Google.cz Seznam.cz
http://seojedobro.eu/facebook/
10.6. 10.6.
http://seojedobro.eu/twitter/
4.6. N/A
http://seojedobro.eu/google-plus/
2.6. 8.6.

URL Google.cz Seznam.cz
http://seojedobro.eu/facebook/
2 44
http://seojedobro.eu/twitter/
3 N/A
http://seojedobro.eu/google-plus/
4 3
Position in site:domain.tld
Amazing surprise
Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed

Control test for sixteen days
http://www.bloxxter.cz/experiment-indexace.html
No social
No links
No
indexing
V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/

Results
Google index
all
Google is #1
Seznam
ignores
Twitter
Social activity
improves
ranking

Use SOCIAL for support
your websites
Use SEO for improving
SOCIAL media profiles

Questions?
write me
pavel.ungr@h1.cz
or
@pavelungr
@necodymiconer (in czech
only)

Credits:
• http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/
• http://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostrea
m/
• http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/
• http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg
• http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/
• http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/
• http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/
• http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/
Other SOCIAL SEO sources on my Delicious:
https://delicious.com/necodymiconer/social+seo

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Don't Google it. Social It!

1. Don't Google it, Social it! Pavel Ungr, SEO consultant @pavelungr @necodymiconer (cz only)

2. What did people say about my presentation?

3. SEO is expanding SEO UX Content Social Analytics

4. Google needs SOCIAL Backlinks are inconclusive, results could be corructible. It is all only about the budget. Therefore search engines needs different signals about quality websites.

5. Why SOCIAL for SEO? SOCIAL helps indexing SOCIAL helps ranking SOCIAL helps visibility

6. SOCIAL needs Google Social media fails in searching.

7. Why SEO for SOCIAL? SEO knows how to optimize profile SEO knows the topics and target group SEO knows right keyword

8. Why SEO for Open Graph? Every search needs SEO.

9. Social signals in search are important, but … Some people are sceptical We need experiments!

10. Tasty Placement: Social signals

11. Results: Social promo methodics Position rise/fall in SERP 100 Google+ followers 14,63 300 +1s 9,44 70 Facebook shares, 50 likes 6,9 50 retweets 2,88 1000 Twitter followers -1,22 No social activity -0,11 http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search

12. What we need to know to admit, that social signals are working? Indexing only through social media links

13. Social media indexing test Facebook URL Twitter URL Google+ URL

14. Social media indexation test • 22 shares, 25 comments, 6 likes Facebook URL • 19 retweets, 7 replies Twitter URL • 31 shares, 4 comments, 9 +1s Google+ URL

15. No backlinks

16. Fraked aggregators! http://tweettunnel.com/Berkofff (Twitter) http://new.tweettunnel.com/re-verse2.php?textfield=rado-mirpa (Twitter) http://twitter.mracik.sk/ac-count/hanickapavlin (Twitter) http://it.circlecount.com/cz/explore/ (Google+) http://www.mygoogleplus.com/ti-meline.php?id=1066563660931875-16063 (Google+) http://cpedialog520.appspot-.com/profiles/106656366093187516063 (Google+)

17. Experiment starts 1.6.2013 Dates of indexing URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 10.6. 10.6. http://seojedobro.eu/twitter/ 4.6. N/A http://seojedobro.eu/google-plus/ 2.6. 8.6.

18. URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 2 44 http://seojedobro.eu/twitter/ 3 N/A http://seojedobro.eu/google-plus/ 4 3 Position in site:domain.tld Amazing surprise Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed

19. Control test for sixteen days http://www.bloxxter.cz/experiment-indexace.html No social No links No indexing V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/

20. Results Google index all Google is #1 Seznam ignores Twitter Social activity improves ranking

21. Takeaways

22. Social signals work

23. Google+ is the future

24. Use SOCIAL for support your websites Use SEO for improving SOCIAL media profiles

25. Questions? write me pavel.ungr@h1.cz or @pavelungr @necodymiconer (in czech only)

26. Credits: • http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/ • http://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostrea m/ • http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/ • http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg • http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/ • http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/ • http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/ • http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/ Other SOCIAL SEO sources on my Delicious: https://delicious.com/necodymiconer/social+seo

Don't Google it. Social It!

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