State of Social MediaEmployment 2011                        September 23, 2011
SOCIAL MEDIA -        Statistici Linkedin     §  PR Consultant/Specialist - 400     §  Social Media Specialist - 80     ...
TIMP ZILNIC la      birou in SM:Intre	  30-­‐50	  %	  din	  .mp	  Intre	  70-­‐80	  %	  din	  .mp	  100	  %	  din	  .mp	  
JOBURISOCIAL MEDIA:   Social	  Media	  Specialist/                Manager	                  Consultant	  PR	              ...
Zona functionalaa responsabilitatilorSOCIAL MEDIA:       Marke.ng	         Rela.i	  publice	         Web/Digital	         ...
JOB inainte deSOCIAL MEDIA                 Rela.i	  publice	                   Marke.ng	                   Publicitate	   ...
ANUL de lansarein SOCIAL MEDIA                  2009	                    2010	                    2011	                   ...
SALARIILEin SOCIAL MEDIA                  500-­‐1000	  Euro	                    300-­‐500	  Euro	                    1000-...
SALARIILE in         SOCIAL MEDIASocial Media Manager Ü 44% 300-500 Euro; 38% 500 -1000 Euro; 12% >1000EuroSocial Media S...
Numarul deangajati dinorganizatie 1-­‐10	  angaja.	   11-­‐25	  angaja.	   26-­‐50	  angaja.	   51-­‐100	  angaja.	   101-...
PROFILUL unui      SOCIAL MEDIA      MANAGER:§  Are ca principale activitati online:     1. Managementul conturilor socia...
PROFILUL unui      SOCIAL MEDIA      MANAGER:§  Petrece intre 50% si 100% din timp online, in activitati legate de Social...
State of Social Media Employment 2011
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State of Social Media Employment 2011

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Rezultatele unui sondaj online realizat printre practicieni in social media. La chestionar au raspuns peste 170 de persoane.

Studiul a fost prezentat in premiera la Webstock 2011

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State of Social Media Employment 2011

  1. 1. State of Social MediaEmployment 2011 September 23, 2011
  2. 2. SOCIAL MEDIA - Statistici Linkedin §  PR Consultant/Specialist - 400 §  Social Media Specialist - 80 §  Social Media Manager - 110 §  Online Manager - 170"  Romani pe Linkedin: aproximativ 500,000"  Romani in cele mai populare functii Social Media: 0.2%
  3. 3. TIMP ZILNIC la birou in SM:Intre  30-­‐50  %  din  .mp  Intre  70-­‐80  %  din  .mp  100  %  din  .mp  
  4. 4. JOBURISOCIAL MEDIA: Social  Media  Specialist/ Manager   Consultant  PR   Online  Manager   Community  Manager   Web  Marketer   New  Media  Specialist   Corporate  Social  Media   Strategist   Alte  .tulaturi  
  5. 5. Zona functionalaa responsabilitatilorSOCIAL MEDIA: Marke.ng   Rela.i  publice   Web/Digital   Social  Media   Altele  
  6. 6. JOB inainte deSOCIAL MEDIA Rela.i  publice   Marke.ng   Publicitate   Presa   Online   Altele  
  7. 7. ANUL de lansarein SOCIAL MEDIA 2009   2010   2011   A  doua  jumatate  a   anilor  90   Alta  perioada  
  8. 8. SALARIILEin SOCIAL MEDIA 500-­‐1000  Euro   300-­‐500  Euro   1000-­‐4000  Euro   Sub  300  Euro   Voluntar  -­‐  fara  salariu   Alt  salariu  
  9. 9. SALARIILE in SOCIAL MEDIASocial Media Manager Ü 44% 300-500 Euro; 38% 500 -1000 Euro; 12% >1000EuroSocial Media Specialist Ü 47% 500-1000 Euro; 23% 300 -500 Euro; 17%voluntar/fara salariuConsultant PR Ü 29% 500-1000 Euro; 25% 300 -500 Euro; 25% 1000-4000 EuroOnline Manager Ü 47% 500-1000 Euro; 33% 300-500 Euro; 20% 1000-4000EuroCorporate Social Media Strategist Ü >4000 Euro
  10. 10. Numarul deangajati dinorganizatie 1-­‐10  angaja.   11-­‐25  angaja.   26-­‐50  angaja.   51-­‐100  angaja.   101-­‐250  angaja.   251-­‐1000  angaja.   Peste  1000   Alt  numar  
  11. 11. PROFILUL unui SOCIAL MEDIA MANAGER:§  Are ca principale activitati online: 1. Managementul conturilor sociale 2. Postare si revizuire continut (tweet, status, articole blog, video) 3. Monitorizarea brandului si concurentei 4. Crearea conturilor pe retele sociale 5. Managementul conversatiilor (bloguri, Facebook, Twitter) 6. Personalizarea conturilor in retele sociale 7. Analiza date traffic (web analytics)
  12. 12. PROFILUL unui SOCIAL MEDIA MANAGER:§  Petrece intre 50% si 100% din timp online, in activitati legate de Social Media.§ Lucreaza in departamentul de Marketing sau Social Media.§ Lucreaza din 2009 in Social Media.§ Castiga intre 300 si 500 Euro.§ Lucreaza intr-o organizatie comerciala cu maxim 10 angajati.§ Este din Bucuresti.

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