Trends in Social Media 2010

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The world's first "micro seminar" presented to clients of RadiOhio, Inc. and 97.1 The Fan in Columbus, Ohio on January 18, 2010 -- from a suite at the Columbus BlueJackets hockey arena. Visit www.RadiOhio.com or www.DirectorOfResults.com for more details on our company or our presenter's marketing philosophy.

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Trends in Social Media 2010

  1. 1. Your #1 Source for Sports WELCOME! SOCIAL MEDIA TRENDS 2 0 1 0
  2. 2. SOCIAL MEDIA TRENDS 2010
  3. 3. SOCIAL MEDIA TRENDS 2010
  4. 4. What is Social Media? A countless array of tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and other information increasingly fluid among internet users. SOCIAL MEDIA TRENDS 2010
  5. 5. SERIOUS ENOUGH? Some Facebook stats… <ul><li>Average user has 120 friends </li></ul><ul><li>More than 5 BILLION minutes spent updating daily </li></ul><ul><ul><li>30+ Million update status daily </li></ul></ul><ul><ul><li>8+ Million become “Fans” of Pages daily </li></ul></ul><ul><li>Facebook starting to beat search engines in visits </li></ul><ul><li>Traffic has increased by 250% in May ’09 </li></ul><ul><ul><li>30 Million behind Google </li></ul></ul><ul><ul><li>20 Million behind Yahoo </li></ul></ul><ul><ul><ul><li>Twitter up 1000%! </li></ul></ul></ul>SOCIAL MEDIA TRENDS 2010
  6. 6. SOCIAL MEDIA TRENDS 2010
  7. 7. SOCIAL MEDIA TRENDS 2010 Most Trusted Forms of Advertising
  8. 8. SOCIAL MEDIA TRENDS 2010 <ul><li>Recommendations from people I know: 90% </li></ul><ul><li>Consumer opinions posted online: 70% </li></ul><ul><li>Branded websites: 70% </li></ul><ul><li>Newspaper article (editorial content): 69% </li></ul><ul><li>Newspaper paid display ad: 61% </li></ul><ul><li>Paid search engine results: 41% </li></ul><ul><li>Online banner ads: 33% </li></ul>Most Trusted Forms of Advertising
  9. 9. SOCIAL MEDIA TRENDS 2010 Most Trusted Forms of Advertising <ul><li>Recommendations from people I know: 90% </li></ul><ul><li>Consumer opinions posted online: 70% </li></ul>
  10. 10. 10 Social Media Trends for 2010 SOCIAL MEDIA TRENDS 2010 1. At-work crackdown: corp. social media policy 2. …Results in Mobile playing bigger role Coffee break becomes Tweet break 3. More products/services result from social input 4. Increase measurement/tracking of ROI 5. Master Feeds : send once – received by many
  11. 11. 10 Social Media Trends for 2010 SOCIAL MEDIA TRENDS 2010 6. Aggregation of results/opinions/reviews motormouths.com 7. Real-time results and messages 8. Sharing API makes good tools great 9. Replacing email as efficient way to send info 10. Emerging focus on who owns online content
  12. 12. Ideas for using Social Media <ul><li>Customer Service </li></ul><ul><li>Real-Time Purchase Incentives </li></ul><ul><li>Word-Of-Mouth Testimonials </li></ul><ul><li>Real-Time Business Leads </li></ul><ul><li>Contesting </li></ul><ul><li>Surveys </li></ul><ul><li>Feedback </li></ul><ul><li>Ideas (New Products/Services) </li></ul>SOCIAL MEDIA TRENDS 2010
  13. 13. SOCIAL MEDIA TRENDS 2010
  14. 14. SOCIAL MEDIA TRENDS 2010
  15. 15. SOCIAL MEDIA TRENDS 2010
  16. 16. Deliver Value through Social Media SOCIAL MEDIA TRENDS 2010 <ul><li>Don’t make it about membership discounts </li></ul><ul><ul><li>Make it about immediately available tee times </li></ul></ul><ul><ul><li>Make it about ‘tips from the tee’ you can check right before you swing </li></ul></ul><ul><li>Don’t make it a sale on furnaces or A/C </li></ul><ul><ul><li>Make it about more efficiently heating or cooling your home </li></ul></ul>
  17. 17. One tool that will give you a big advantage in social media… SOCIAL MEDIA TRENDS 2010
  18. 18. One tool that will give you a big advantage in social media… SOCIAL MEDIA TRENDS 2010 http://search.twitter.com
  19. 19. One tool that will give you a big advantage in social media… SOCIAL MEDIA TRENDS 2010 http://search.twitter.com Search for… <ul><li>Your company name </li></ul><ul><li>Your company + sucks </li></ul><ul><li>The need your company fills my house is cold, need golf lessons </li></ul><ul><li>Advanced search by zip code </li></ul>
  20. 20. The BIG Secret for Using Social Media? SOCIAL MEDIA TRENDS 2010
  21. 21. The BIG Secret for Using Social Media? SOCIAL MEDIA TRENDS 2010 SHARE and CARE
  22. 22. SOCIAL MEDIA TRENDS 2010 Twitter.com/dontheideaguy Linkedin.com/in/dontheideaguy Facebook.com/dontheideaguy >> Just Launched << www.DirectorOfResults.com Twitter.com/resultsdirector [email_address] (614) 460-3740

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