2. Introduction
Pretest
1. A group is a collection of people in the same time and place.
T/F
2. The way others perceive us affects the way we perceive
ourselves. T/F
3. Informal groups rarely form within, or have much effect on,
organizations. T/F
4. Work groups are the same as teams. T/F
5. All teams are variations on a single team type. T/F
Answers can be found at the end of the chapter.
Introduction
Ellis is one of nine business analysts at a midsized
manufacturing company. Over the
years, Ellis and his coworkers have learned to work
collaboratively to analyze business
processes and make suggestions for improvements. Learning to
work in a collaborative
manner has enabled the division to collectively decide what its
goals are and how work
should be shared among the employees.
When collaborating across several projects, it is not uncommon
for Ellis and his cowork-
ers to rotate between leadership and support roles. For example,
on one project that
examined current manufacturing processes for a specific
product line, Ellis led the team
members as they looked for process improvements. On another
3. project, Ellis served as one
of the people who collected data, and in this instance he worked
under the direction of a
coworker. Under this arrangement, the designated project leader
is not solely account-
able for the division’s results; members of the entire division
hold themselves accountable,
since they are more than just a department or group—they are a
team.
Occasionally, members of the business analysis team are
assigned to work with others on
special projects. Ellis has recently been assigned to work on
such a project with members
of several different departments, and he’s noticed some
differences between working
with his usual team and working in this new configuration.
While those working on this
project get along well and are committed to achieving their
goal, they had no say in what
their goal was—the organization decided their goal for them, as
well as steps to take and
the timeline for reaching it. Ellis is not used to having such
decisions made for him.
Ellis has noticed other differences as well. In this new
configuration, he has only one func-
tion for this project. On his usual team, however, he usually
collaborates or consults on
several aspects of a project. With only one function to perform,
Ellis is only held account-
able for his specific contribution instead of feeling mutually
accountable for the entire
project. The final difference Ellis has noticed is that the project
leader was chosen by the
organization, rather than those working on the project. Although
5. group can expand his flexibility and value as an employee. He
decides to put aside his
team-based expectations, and invest his energy into becoming
an effective member of the
work group.
From birth to death, we hold membership within a wide range of
collectivities and
groups. This begins with those we are literally born into—
family, community, culture—
and continues through a lifetime of groups in which membership
is attained through
our personal choices, qualities, situations, or achievements.
These groups simultane-
ously energize us, support us, and even frustrate us, in part
because we cannot escape
their influence.
Among the many groups we associate with throughout our
lifetime, most of us will
eventually find ourselves members of a particularly challenging,
and rewarding, varia-
tion—the team. Teams may well be the defining characteristic
of business in the new
millennium. Whereas they were once only a desirable element,
teams have become
almost universally acknowledged as required in organizations
that want to remain
competitive. The shift in management focus toward facilitating
effective coordination,
collaboration, and teamwork places a very tangible value on
understanding groups and
how they function. Moving beyond material gains, this
knowledge enriches our social
interactions and our external and internal experience of the
world.
6. Most of us intuitively recognize groups and teams and the value
they have in our lives.
The groups we choose, and that choose us, impact what we say,
how we act, and what
we think as we incorporate feedback from family, friends,
employers, and others in our
self-identities and self-descriptions (Hogg, 2005) and integrate
the opinions and per-
spectives of others into how we perceive and conceptualize
reality (Gaertner, Iuzzini,
Witt, & Orina, 2006).
• We think and speak the language (and jargon) created by our
groups: “That’s so cool!”
• We consciously and subconsciously adjust our moods to the
emotional tone of our
groups and react to our perception of group moods.
• We compare our performances—good or bad—with those of
others and evalu-
ate our own performances based on perceived group reaction: “I
blew that
presentation.”
• We base many of our values and ethics on group expectations
and values; our “shoulds,”
“oughts,” and “to-dos” are often determined by the groups we
associate with.
Recognizing and gravitating toward groups is an instinctual
phenomenon that is so
wholly natural and unconscious for most of us that we often
find it hard to explain how
we recognize different types of groups and why we value them.
8. Wan, 2006; Lickel, Hamilton, &
Sherman, 2000; Magee & Tiedens, 2006).
Still, even the experts find it hard to agree on a clear definition
for group (Forsyth, 2014).
Common ground emerges when we examine the specific
qualities that groups exhibit:
• Identification as a social unit
• Interdependence between members
• Cohesion around some common interest or purpose
• Meaningful interaction between and among members
Using these as a foundation, we can define a group as an
identifiable social unit in which mem-
bers of an interdependent collective share some common
interest or purpose and engage in
meaningful interactions (Brown, 2000; Frey & Konieczka, 2010;
Gould, 2004; Hackman &
Katz, 2010).
For most of us, family is the first group. As we move beyond
the immediate social relation-
ships of our family unit, we begin to associate with other small
groups, made up of our friends
and peers. We also become aware of our affiliation with larger
categories and collectives,
such as community, nationality, religious and ethnic
background, and social class. This is our
initiation into a lifetime of group membership. Affiliations are
unavoidable and necessary
in today’s society. The groups we grow up with influence our
worldview, or our underlying
assumptions of what the world is and how it should be. They
guide our thought and behav-
ioral patterns, shape our decision making, and help us assimilate
10. to use in categorizing these collective entities. It is within the
relationships group members
forge with each other, and with the group as a whole, that we
find a basis for the scientific
classification of groups and other group-like collectives. Our
own examination will focus on
those that are most relevant to our study of workplace groups.
Basic Social Groups
Primary groups represent long-standing, meaningful
associations among members of a
small, tight-knit group of people, such as close friends and
family, who frequently interact
and influence each other and maintain association regardless of
physical location. Common
purpose within primary groups revolves around maintaining
member relationships and
well-being. Sociologist Charles Horton Cooley (1909) coined
the term primary groups on the
basis that these associations are of prime importance in our
lives, offering both physical and
psychological care and protection and fundamentally shaping
our social nature and ideals.
Primary groups have a profound impact on all our interactions,
because they represent our
foundational model for interpersonal relations.
Primitive man spent generations clustered into primary groups
encompassing small com-
munities and tribes that members rarely traveled away from. As
human population and
sophistication grew, societies became more dispersed and
complex, as did the groups within
them. Secondary groups, larger, less intimate, and more
deliberately organized than primary
11. groups, became common as people began to interact and work
cooperatively with those out-
side their primary sphere of intimacy. Although members can
form strong bonds and commit-
ment within secondary groups, these are generally sustained at
lower levels of intensity and
permanence than in primary groups. Members join and
disengage from secondary groups
relatively easily, and they typically associate concurrently in a
variety of these groups in dif-
ferent areas of their lives.
Secondary groups are also known as task groups (Lickel et al.,
2001) because member inter-
actions typically center on the performance of specific tasks or
activities. Common examples
of task groups include social clubs, dance troupes, bands,
religious congregations, student
groups, guilds, boards, committees, crews, work groups, and
teams. Although the interper-
sonal relations between members in secondary groups
significantly impact the group experi-
ence, common purpose revolves around the performance of tasks
and activities rather than
social relations and well-being. Although primary groups can
sometimes emerge from rela-
tionships formed in professional settings, most of the groups we
engage with in the work-
place are secondary groups.
Next, we take a look at social collections and categories. These
are often mislabeled as groups,
and the following section examines how we mistake them for
groups and why they do not
qualify.
13. or actions of people influenced by a
common impulse (Park & Burgess,
1921; Miller, 2000). Collective behav-
ior can manifest within aggregates
in many ways. This might include
sports fans spontaneously partici-
pating in a “wave” cheer, mass excite-
ment or panic in the face of a shared
event, or taking part in fashion or
consumer fads (Miller, 2000). Alter-
natively, aggregates may engage in
noncooperative coaction, perform-
ing similar activities or tasks along-
side others but not together. Coac-
tion might include when we fuel our
cars at a gas station or sit and use the
Wi-Fi at a coffee shop.
Social categories are another “collection” often mistaken for
groups. Also known as cohorts,
social categories are scientifically or socially imposed
collections of individuals who share at
least one characteristic but can otherwise be quite diverse.
Typical examples include people
who perform a specific type of job, alumni of a particular
college, or individuals who share
traits such as gender, age, or ethnicity. Social categories can
encompass a select few (for
example, female centenarians currently living in France) or a
multitude (for example, adult
males or natural citizens of China). Many cohort members will
never meet each other or even
be gathered together in the same place, and though they may
voluntarily identify with their
cohort, they generally do not think of themselves as group
members.
15. nongroups: social networks and
online communities. We have only scratched the surface by
defining groups; next we will take
a deeper look into the nature of groups.
1.2 Group Dynamics
All groups share certain dynamic properties. They have a
purpose to exist, a composition of
members with individual qualities and needs, structure for
interrelations, leadership from
within and without, and a context in which they are embedded.
As groups come together,
members develop patterns for behavior and interaction,
engaging in developmental and
task-oriented processes. Group dynamics encompass the
complex forces that act internally
and externally on groups, from development to dispersion,
emergent behavior and interac-
tion patterns among group members, and the processes they
engage in (Knowles & Knowles,
1972). Researchers in this field study the nature of groups, their
development over time, the
mutual influence of members on the group and vice versa, and
interactions between groups
within the larger context of organizations. In this section, we
examine the significance and
interrelatedness of essential dynamic properties, including
group purpose, composition,
structure, leadership, and context.
Purpose: Identification and Cohesiveness
People form groups to feel a sense of purpose or achieve goals
that are difficult or impos-
sible to realize alone. Although group members often have
individual interests at play within
the group, these will align on some level with the group’s
16. purpose and goals. Whether in the
form of concrete tasks or simply a collective desire to belong
(Baumeister & Leary, 1995),
common interest motivates members to join the group and acts
as a cohesive factor keeping
it together. Individuals who perceive themselves as collectively
engaged toward a common
purpose identify as a group. Likewise, through the processes
that foster identification and
cohesion, group members form attachments that are both social
and emotional; these socio-
emotional attachments motivate recognition and commitment to
collective well-being and
purpose.
Identification
Identification within groups is multidimensional, encompassing
the extent to which group
membership influences our self-perception and the sense of
shared social identity or “us-ness”
within the group (Haslam & Reicher, 2012). Social identity
theory (Tajfel & Turner, 1986)
assumes that social categories and groups influence the self-
concept and self-esteem of their
members, encouraging them to enhance the positive value of
their groups and to join groups
held in high esteem. This only proves true, however, in the
categories and groups that we
perceive as meaningful (Wright, Aron, & Tropp, 2002). For
example, Tamara may be a left-
handed, hazel-eyed, female product engineer, a Green Party
adherent, and a member of the
company’s LGBT club, but she will perceive meaningful
membership within only some of
these associations.
18. regardless of whether they
originally desired these associations (Bennett & Sani, 2008).
The meaningfulness of a membership or association is also
largely subjective, based on our
personal experiences, worldview, values, and context. Tamara,
from our earlier example, may
personally value her left-handedness, for instance, based on its
associations with creativity
and her own admiration for the engineering feats of famous left-
hander Leonardo da Vinci.
Identification can also be activated by changes in circumstances
that highlight collective simi-
larities and differences. For example, an executive stepping into
an elevator with unassociated
lower level employees can activate a sense of identification
among the other riders based on
the perceived difference in status and power. If the elevator
were then stuck between floors,
the emergence of a common problem and fate would activate a
shared social identity among
all the riders.
Shared social identity goes beyond social identification as
members intuitively acknowledge
their interdependence within a collective entity with a common
purpose and shared fate.
When this occurs, groups develop entitativity, or an internal and
external perception that
the group operates as a collective entity and that actions and
influences that affect any of its
members have consequences for all. An effect of identification,
entitativity changes the way
members perceive and relate to the group. Entitativity
intensifies members’ socioemotional
attachment to the group, its members’ collective goals and well-
20. The strength of a group’s cohesion can be relative to the group
type. Primary groups, for
example, are inherently higher in cohesion than secondary
groups, although there is a slid-
ing scale within this guideline as well. Because team members
work in collaboration, teams
require a significantly higher level of cohesiveness than other
secondary groups. High and
low cohesion also depends on the unique member relations and
dynamics within any given
group. Group composition defines the membership within which
these relations and dynam-
ics occur, and group structure gives shape to their interactions.
We will examine group com-
position and structure in the next two subsections.
Composition: Diversity and Size
Group composition, or the characteristics and size of a
membership, can be viewed as both
a consequence of the social and psychological processes
occurring as groups develop and as
a context that influences social and behavioral phenomena,
group structure, and processes
(Kozlowski & Bell, 2001). Consider the fact that Americans
who meet by chance in a foreign
country often feel an immediate sense of camaraderie attached
to their comparative similar-
ity in birthplace, language, and culture. Though they may be
different in every other way and
would not form a group in any other setting, the contrast of a
foreign culture and landscape
against their shared experience and background creates a
heightened sense of identifica-
tion. As a consequence, they tend to socialize, forming small,
temporary groups, sometimes
even sightseeing or traveling together. Social psychologists call
21. this the “American abroad”
phenomenon. Composition becomes a context influencing group
structure and processes as
member similarities and differences come into play during
interactions within the group.
Diversity
Groups are composed of members with individual qualities,
interests, and needs. Groups
in which membership is primarily based on similarity are
considered homogenous, though
in reality no two people possess the same exact qualities.
Whether the degree of variation
among members runs high or low, all groups have some level of
diversity. As shown in
Figure 1.1, member qualities can be separated into two basic
categories: individual attributes
and demographic characteristics.
Demographic characteristics such as gender, age, nationality,
and ethnic background can
affect the way members perceive each other and interact,
particularly when these character-
istics are associated with stereotyping. Individual attributes
affect the ways we contribute,
interact, and interrelate in groups. These include qualities such
as expertise, worldview, per-
sonality, and cognitive and behavioral styles. Although groups
unite around some common
interest or purpose, each member also has his or her own
individual interests and needs, and
these can have both overt and subtle effects on member
interactions. In Chapter 4 we will
examine the positive and negative effects of diversity, its
expression within workplace groups,
and techniques for managing diversity.
23. Individual Attributes
Section 1.2 Group Dynamics
In general, research depicts diversity as a double-edged sword,
having potentially positive
and negative consequences (see Pieterse, Van Knippenberg, &
Van Dierendonck, 2013; Podsi-
adlowski, Gröschke, Kogler, Springer, & Van der Zee, 2013;
Mello & Rentsch, 2015). Members
from diverse backgrounds may speak a different cultural or
technical language. They may
be attuned to and emphasize different aspects of task
performance or problem solving. Ste-
reotypes and generalizations about gender, race, ethnicity,
religion, and other characteristics
can have a negative effect on group interaction, shared identity,
and cohesiveness. Although
poorly managed diversity has the potential to be divisive, the
convergence of many different
experiences, skills, and viewpoints is central to the power and
flexibility of groups and teams.
Diversity within formal groups is often deliberately engineered
and managed to offer the best
set of combined experiences, skills, and viewpoints for group
performance. Balancing group
diversity and size helps members take advantage of the potential
benefits offered by comple-
mentary diversity.
Size
Groups can theoretically consist of any number larger than two
people. However, it is impor-
tant to consider that group size can either facilitate performance
or impede it. Small member-
24. ships may progress more rapidly through developmental and
task-oriented group processes;
however, they also limit the human resources—including
potential benefits from group diver-
sity—that are available for collective efforts. Larger
membership can enable an easy division
of labor that capitalizes on the unique contributions of
members. However, larger groups are
also more susceptible to certain dysfunctions.
Problems occur as group membership moves beyond about 10 or
12 people. Large groups
tend to break into independent subunits, dissolve into a loosely
affiliated collection of
Figure 1.1: Two basic categories of member qualities
There are two basic categories of member qualities that affect a
group’s diversity: individual
attributes and demographic characteristics.
• Gender
• Age
• Culture
• Nationality
• Language
• Social class
• Social position
• Sexual orientation
• Ethnicity
• Religion
• Education Level
• Handicapping conditions
Demographic Characteristics
26. membership, specific group
size should be determined by the group’s task complexity,
ability to effectively coordinate,
and the functionality of its structure. We discuss structure, a
critical element in collaborative
performance, in the next section.
Structure: Roles, Norms, and Interrelations
In the natural world, animals, insects, and plants form
ecological communities in which
everything that lives or grows is interdependent and affects the
well-being of the rest. Plants
give off oxygen, provide shelter, and feed herbivorous animals
and insects, which are hunted
in turn by the carnivores. Over the course of their life cycle,
animals and insects help spread
various plants, and even in death they nourish the earth and help
plants grow. Each plays a
specific role within the community, follows intuitive rules or
norms for behavior and interac-
tions, and engages in interrelations that impact one another in
meaningful ways. The connec-
tive pattern imposed by this system reflects its structure.
Groups work in a similar fashion. Group members engage in
interdependent roles and
responsibilities, following collectively accepted standards or
norms for behavior and interac-
tions. Through socioemotional and task-based interdependence,
members develop meaning-
ful interrelations that sustain the group. Group structure refers
to the framework of roles,
norms, and interrelations that regulates interactions, thereby
influencing and organizing how
a group functions.
27. In workplace groups, structure exists both internally and
externally. Group structure defines
member roles and directs patterns of interdependence and
interaction within the group.
Organizational structure provides an external framework for the
group as a collective entity
that fulfills a specific role and responsibilities within the
organization, acting in interdepen-
dent relations with other organizational units. Roles, norms, and
member interrelations are
the active elements in the ongoing interactions between group
members. As such, they will
be focused on throughout much of this text. Beginning with
roles, let’s look at each of these
elements.
Roles
A role is a set of expectations attached to a social position; it
governs the behavior of the posi-
tion holder in relation to others and vice versa. Defining group
members in terms of leaders
and followers is a misleading—and inadequate—description of
group roles. In reality, group
members can play many roles. Think of a group, any group, and
consider the people within it.
What parts do members play in discussion? What tasks and
responsibilities do they under-
take during group interactions? Is there an initiator, a critic, a
harmonizer, an energizer? How
about an organizer, a standard setter, a listener? We may think
of these as personality traits,
but the predictable influence they have on group interaction
defines these as significant roles
that can emerge or be designated within a membership.
cog81769_01_c01_001-038.indd 11 8/19/16 9:37 AM
29. instance, project manager, team
leader, facilitator, recorder, and timekeeper are all roles that are
frequently assigned to spe-
cific group members for the space of a particular project or
performance activity. Other roles
emerge as group members interact and individuals repeatedly
take on specific duties, activi-
ties, or methods of interaction. As these patterns of behavior
become habitual, role differen-
tiation occurs. The number of roles within the group increases,
and the expectations, respon-
sibilities, and prerogatives attached to each role become more
specific.
Group roles can be divided into task and relationship role
categories.
• Task roles revolve around group performance and
accomplishment of tasks and
goals. Activities include goal setting, coordinating meetings,
encouraging task-
related feedback, and gathering and recording relevant
information.
• Relationship roles center on the socioemotional maintenance
of interpersonal rela-
tions within the group. Activities include facilitating knowledge
and opinion sharing
during group discussions, mediating conflict, building trust, and
managing destruc-
tive norms.
Group members who take on leadership responsibilities
typically span both role categories,
and team members may frequently change or rotate roles. As we
progress through the text,
31. perception of others’ attitudes
and behavior.
Norms can be prescriptive or proscriptive, defining socially
appropriate or inappropriate
actions or behaviors, respectively (Sorrels & Kelley, 1984).
Additionally, norms can be descrip-
tive, encompassing the attitudes and actions people usually
engage in, given specific situa-
tions. Norms can also be injunctive, representing attitudes and
behaviors that people must
engage in or face severe punishment (Morris, 1956). Table 1.1
summarizes these categories
of norms and provides examples of each.
Table 1.1: Categories and examples of norms
Category Function Example
Prescriptive Define socially appropriate behavior DO use
respectful language and volume in
a public space.
Proscriptive Define socially inappropriate behavior DO NOT
perform private bodily functions
in a public space.
Descriptive Define attitudes and actions people usu-
ally engage in within specific situations
DO hold an elevator door for an incoming
passenger.
Injunctive Define attitudes and behaviors that people
must engage in or be severely punished
32. DO NOT engage in personal abuse or vio-
lence in the workplace.
People who behave in ways that conflict with prescriptive,
proscriptive, and descriptive norms
may be chided, reminded of more appropriate behaviors, or
perceived as different or strange.
However, those who violate injunctive norms tend to be actively
punished and disliked,
assigned distasteful tasks, and pressured to conform or leave the
group (Rimal & Real, 2005).
Norms constrain our behavior to a certain degree, but they also
offer common understanding
and shared expectations regarding what is and is not acceptable
within the group. In this way
norms help create a supportive framework for group
interactions.
Group norms are collectively accepted standards governing
member behavior within the
group, given members’ relative position and responsibilities and
the connections they share.
In workplace groups, these represent a blend of organizationally
imposed norms, stemming
from organizational rules, procedures, and expectations, and the
unique set of norms that
emerge from the interactions of a particular group membership.
Sometimes we notice the
existence of group norms only when they are broken. For
example, we notice if someone’s
attire breaks unwritten office dress codes or if someone takes
too much or too little time for
lunch and breaks.
cog81769_01_c01_001-038.indd 13 8/19/16 9:37 AM
34. in a group of seven, Tanya and
Amelia appreciated the easy camaraderie gained by being “one
of the boys,” even when that
meant laughing at sexist jokes. When the group leader
questioned this norm, however, Tanya
admitted that the jokes made her uncomfortable, and Amelia
stated that she actually found
them offensive. The men in the group were surprised—and
genuinely apologetic—and the
group moved on to develop more constructive norms.
Group norms shape the interactions and interrelations between
members, significantly
impacting group processes and performance. We will further
discuss the influence and man-
agement of constructive and destructive dynamics and norms in
Chapter 7. For now, we move
to the third aspect of structure: interrelations.
Interrelations
Group members develop meaningful interrelations, or mutual
and reciprocal relations, the
functional dimensions of which can be described as follows:
• Interdependence
• Communication
• Group processes
Interdependence can be defined as a state of mutual dependence
in which others influence,
and are influenced by, our thoughts, feelings, actions, outcomes,
and experience. All groups
have some level of socioemotional interdependence, or a mutual
dependence and influence on
social relations and standing, emotional state, and well-being.
Groups also have some level
36. resolving conflicts that arise
between group members (Olekalns, Putnam, Weingart, &
Metcalf, 2008). Communication
is also a critical factor in shaping outcomes for the major
developmental and task-oriented
group processes.
Group processes represent specific sets of behaviors and
interactions that contribute to
the realization of a particular agenda or outcome. There are
many processes associated with
interpersonal interaction. Communication is a process, as are
identification and leadership.
Within group dynamics, group processes typically refer to the
major developmental and task-
orientated processes. Developmental processes involve the
changes that occur over time in the
fundamental nature of the group. This includes its formation;
development of norms, roles,
and informal status hierarchies; and movement through the
stages of performance and dis-
banding. Task-oriented processes are attached to specific group
tasks or goals and include
problem solving, decision making, innovation, and learning.
Teamwork is the process by
which group members combine knowledge, skills, and abilities
(KSAs); effort; and resources
through a coordinated series of actions and interactions to
produce an outcome (Forsyth,
2014). We will continue to expand on these topics throughout
the text, since developing and
managing interrelations is a basic requirement of working
together.
For now, it is important to know that the interrelations
developed between group mem-
37. bers through interdependence, communication, and participation
in group processes have a
profound impact on members’ subjective experience and their
ability to work together as a
group. The following subsections briefly overview leadership
and context, as well as the ways
in which these dynamic properties shape the very nature of our
groups.
Leadership: Guiding the Group
All groups have some form of leadership, whether they enact
distinct leader–follower rela-
tionships or engage in collective decision making to direct the
group. Leadership can be des-
ignated by an organization or emergent within the dynamics of a
particular group.
• Designated leaders are assigned to fulfill leadership roles and
managerial respon-
sibilities based on organizational standards, hierarchy, and
needs.
• Emergent leaders develop naturally out of interpersonal
interactions as members
share leadership responsibilities (Day, Gronn, & Salas, 2004;
Pearce & Conger, 2003)
or as particular individuals begin to fulfill leadership roles and
responsibilities over
time (Foti & Hauenstein, 2007).
Additionally, groups can be internally or externally led, or they
can be empowered to enact a
cooperative leadership in which both internal and external
leadership exists. Empowered
group members share varying degrees of leadership roles and
managerial responsibilities
39. & Kozlowski, 1992). Leaders also direct the process of group
development and continu-
ously work toward member coherence (Kozlowski, Gully,
McHugh, et al., 1996). They guide
the clarification of group goals, task strategies, and agendas;
manage positive and negative
norms; link individual interests with collective purpose;
establish compatible role expecta-
tions among members; and maintain favorable performance
conditions (Kozlowski & Bell,
2001). Leaders bridge the gap between the group and the
organization, translating, manag-
ing, and mitigating interactions so that, as much as possible, the
needs, interests, and goals of
each are protected and realized (Druskat & Wheeler, 2003).
Next, we examine the effects of
group context.
Context: Orienting the Group
Groups come in all shapes, sizes, and forms. Group context, or
the developmental and opera-
tional setting in which groups are embedded, fundamentally
shapes group behavior and pur-
pose. For example, coworkers Adele, Derrick, and Rafael may
form or be placed in a group
dedicated to a particular organizational task. Their
communication patterns, hierarchy, and
task division within the group will largely be dictated by
organizational roles, rules, and pro-
cedure. If the three coworkers met and came together in a
friendship group over consecutive
lunch breaks, they would behave very differently, with
communication patterns, hierarchy,
and roles emerging naturally through repeated interactions.
Understanding group context is
key to understanding how groups form and function (Stohl &
40. Putnam, 2003).
Groups have a developmental context that can be informal or
formal. Informal groups are
the natural outcome of consistent interaction between people
with mutual interests. Mem-
ber created and internally driven, the longevity of informal
groups is solely determined by
members’ continuing interest and ability to participate. In
contrast, formal groups are inten-
tionally composed and structured to realize specific tasks,
projects, or goals, determined by
the needs of an organization. Driven by an externally imposed
performance agenda, formal
groups terminate when their performance objectives are met or
they are no longer deemed
organizationally useful. Table 1.2 summarizes the
developmental contexts of groups and pro-
vides examples for each.
Groups also have an operational context. Just as the informal
and formal context impacts the
motivations and methods by which group purpose, composition,
structure, and leadership
develop, the setting in which groups operate significantly
influences the way in which they
function and how effectively they do so. A sports team, for
example, operates in a very differ-
ent setting than a product development team, and that context
impacts group structure as
well as how members coordinate and cooperate. Here, our focus
is on organizational groups.
Table 1.2: Developmental context of groups
Category Description Examples
42. workplace. Both formal and informal
groups are embedded within the organizational context, or the
comprehensive culture, sys-
tems, structure, processes, and resources in place within the
organization.
Groups formed without consideration of their organizational
context do not function well
within it. Teams introduced without thought to the provision of
organizational support for
teamwork processes and needs will typically either fail or work
far below their potential. This
is primarily because they do not function cooperatively within
the organization (Dumaine,
1994). Team-based organizing (TBO), examined in Chapter 10,
centers on the idea that groups
and teams are only effective within an organization when they
work as part of a systemic
whole.
leadership. Sharing leadership responsibilities and roles allows
team members the authority
and flexibility to deal immediately with problems that arise
during performance, but it does
not mean that teams do not have leaders or specific
responsibility structures. Leadership and
empowerment styles will be discussed in depth in Chapter 9.
In workplace groups, leadership is integral to effective
collaboration and performance. Lead-
ers guide the interaction and progression of group processes and
monitor and manage both
individual and collective performance (Fleishman et al., 1991;
Kozlowski, Gully, McHugh,
Salas, & Cannon-Bowers, 1996; Kozlowski, Gully, Salas, &
Cannon-Bowers, 1996). Leaders
43. facilitate the assimilation and socialization of incoming and
outgoing members as groups and
teams are formed and as membership changes over time
(Moreland & Levine, 1989; Ostroff
& Kozlowski, 1992). Leaders also direct the process of group
development and continu-
ously work toward member coherence (Kozlowski, Gully,
McHugh, et al., 1996). They guide
the clarification of group goals, task strategies, and agendas;
manage positive and negative
norms; link individual interests with collective purpose;
establish compatible role expecta-
tions among members; and maintain favorable performance
conditions (Kozlowski & Bell,
2001). Leaders bridge the gap between the group and the
organization, translating, manag-
ing, and mitigating interactions so that, as much as possible, the
needs, interests, and goals of
each are protected and realized (Druskat & Wheeler, 2003).
Next, we examine the effects of
group context.
Context: Orienting the Group
Groups come in all shapes, sizes, and forms. Group context, or
the developmental and opera-
tional setting in which groups are embedded, fundamentally
shapes group behavior and pur-
pose. For example, coworkers Adele, Derrick, and Rafael may
form or be placed in a group
dedicated to a particular organizational task. Their
communication patterns, hierarchy, and
task division within the group will largely be dictated by
organizational roles, rules, and pro-
cedure. If the three coworkers met and came together in a
friendship group over consecutive
lunch breaks, they would behave very differently, with
44. communication patterns, hierarchy,
and roles emerging naturally through repeated interactions.
Understanding group context is
key to understanding how groups form and function (Stohl &
Putnam, 2003).
Groups have a developmental context that can be informal or
formal. Informal groups are
the natural outcome of consistent interaction between people
with mutual interests. Mem-
ber created and internally driven, the longevity of informal
groups is solely determined by
members’ continuing interest and ability to participate. In
contrast, formal groups are inten-
tionally composed and structured to realize specific tasks,
projects, or goals, determined by
the needs of an organization. Driven by an externally imposed
performance agenda, formal
groups terminate when their performance objectives are met or
they are no longer deemed
organizationally useful. Table 1.2 summarizes the
developmental contexts of groups and pro-
vides examples for each.
Groups also have an operational context. Just as the informal
and formal context impacts the
motivations and methods by which group purpose, composition,
structure, and leadership
develop, the setting in which groups operate significantly
influences the way in which they
function and how effectively they do so. A sports team, for
example, operates in a very differ-
ent setting than a product development team, and that context
impacts group structure as
well as how members coordinate and cooperate. Here, our focus
is on organizational groups.
45. Table 1.2: Developmental context of groups
Category Description Examples
Informal Groups formed naturally through con-
sistent interaction between people with
similar interests
• Friendship groups
• Book clubs
• Recreational groups
• The set of coworkers we carpool and
lunch with
Formal Groups that are intentionally formed,
composed, and structured to satisfy
specific task, project, or goal needs of an
organization
• Sports teams
• Entertainment groups
• Academic classes
• Focus groups
• Committees
• Work groups, crews, and teams
Business Applications: The Impact of Informal
Workplace Groups
Although formal groups such as boards, committees, work
groups, and teams get all the credit
as useful and productive workplace groups, informal groups can
also have a profound impact
on the performance of individual members and the organization
47. however. Teams share basic char-
acteristics with all groups, but as a distinct form of task group,
teams have specific attributes
that are entirely their own. To develop this concept, we will
first look at the characteristics
teams and other groups have in common. Then we will examine
the specific attributes that
make teams unique and that have inspired the saying “All teams
are groups, but not all groups
are teams.”
As groups, we know that teams must have:
• identification as a social unit,
• interdependence between members,
• cohesion around some common interest or purpose, and
• meaningful interaction between and among members.
Additionally, like all groups, teams have a purpose to exist, a
composition of members with
individual qualities and needs, structure for interrelations,
leadership from within and with-
out, and a context in which they are embedded. They engage in
developmental and task-
oriented processes and develop patterns for member behavior
and interaction. So what do
teams add to this mix that sets them apart from other task
groups?
At Google, informal employee social groups have become
firmly embedded in organizational
culture. According to interviewer Mark Swift (2011), Google’s
Employee Resource Groups are
“employee-initiated entities that receive financial support from
the company and represent
social, cultural or minority groups, including the Gayglers (for
48. lesbian and gay employees), the
Greyglers (for older employees), . . . [and] VetNet for military
veterans” (para. 6).
When Camille James joined Google, she took a profound leap
into an unknown culture, mov-
ing from Tokyo to California. She had no existing social
connections there, and she had never
before worked for a large company. Encouraged by Google’s
unorthodox organizational cul-
ture, James met with fellow “Nooglers” (new hires at Google)
and formed a bowling team
through which she forged connections with coworkers and laid
the groundwork for friend-
ships and social bonds within her new community (Swift, 2011).
In 2011 Google had an almost
unbelievable growth rate of 100 “Nooglers” per week,
transforming its informal employee
groups from a cool company perk to a keystone component in
employee assimilation and rela-
tions within the company.
Critical-Thinking Question
Informal groups exist everywhere. Consider some of the
informal groups in your office, work,
or school settings. Describe some of the ways in which informal
group membership helps sup-
port your emotional well-being, confidence, and ability to
perform within the more formal
groups associated with these settings.
Business Applications: The Impact of Informal Workplace
Groups
(continued)
cog81769_01_c01_001-038.indd 18 8/19/16 9:37 AM
50. toward a meaningful common purpose along a collectively
determined agenda and approach.
Teams evolved from traditional work groups, a term used to
describe a small group in which
skilled members are held individually accountable for specific
tasks determined by the pur-
pose, agenda, and approach of a single, clear leader. Work
groups once represented the stan-
dard model for organizational productivity. Today teams have
displaced them as the basic
building block of competitive organizations (Martin & Bal,
2006; Morgeson, DeRue, & Karam,
2010). To understand why this is so, we must first examine the
rise of teams within organi-
zational culture.
The Rise of Teams
Teams have existed for thousands of years. Their introduction
and use within business orga-
nizations, however, is relatively new. Prior to the mid-20th
century, teams were rarely seen
in action outside of military or sports settings. Work groups
were assembled for demanding
labor and simple, repetitive tasks requiring many hands, but
complex and intellectual tasks
were assigned to skilled individuals. Organizational practices
were rooted in the principles
of scientific management (Taylor, 1911), a philosophy centered
on optimization through
rigid standardization, time management, and worker
supervision. These ideas spawned a
near mechanized view of workers as primarily motivated by
material rewards. Social inter-
actions and processing time were viewed as nonproductive.
Managers focused on support-
52. In the 1940s and 1950s, studies of work groups in the British
coal mining industry, led by
Eric Trist in collaboration with ex-miner Ken Bamforth,
introduced the concept of the self-
regulatory work group, a kind of proto-team in which workers
actively participated in self-
management and coordination. Trist (1981) observed that this
novel approach to work group
organization and function was phenomenal, stating that
“cooperation between task groups
was everywhere in evidence; personal commitment was obvious,
absenteeism low, accidents
infrequent, productivity high” (p. 8). Many of the practices later
associated with self-
regulatory work groups were rooted in the natural teamwork
that occurred in the mining pits
years before the industry had reorganized around the principles
of scientific management.
Companies such as General Foods, Butler Manufacturing, and
General Motors built on these
concepts in the 1980s, transforming Trist’s self-regulatory work
groups into self-managing
teams. That transition paid off with demonstrable increases in
performance quality, pro-
duction, and employee satisfaction, and notable decreases in
accidents, absenteeism, and
employee turnover (Strauss & Hammer, 1987). Car
manufacturers Volvo and Saab followed
suit, integrating teams into their production plants. Overseas,
both Europe and Japan were hav-
ing their own revelations on the use of teams and management
models supporting collabora-
tive work. The ever-increasing globalization of the marketplace
ensured these ideas spread,
53. and teams were clearly recognized as the new model for
organizational competitiveness.
Unfortunately, the reasons behind team effectiveness, and the
practical differences between
work groups and teams, were not as readily perceived. Many
executives simply appropriated
the term team as a motivational resource, failing to properly
implement teams because they
were unaware of any real difference (Katzenbach & Smith,
2001; Harris & Beyerlein, 2008).
Although teams evolved from work groups, and both are
categorized as task groups, work
groups and teams fundamentally differ along the basic elements
of leadership, accountability,
and purpose. Next, we compare work groups and teams to
further our understanding of what
teams are and how differently they function from other task
groups.
Comparing Work Groups and Teams
In a side-by-side comparison, the definitions for work groups
and teams reveal notable simi-
larities (see Figure 1.2).
As we can see in Figure 1.2, both work groups and teams share
the following features:
• Small size
• Skilled members
• Accountability for action and labor outcomes
• Labor along a specific agenda and approach
However, they are also characterized by significant differences
in leadership, accountability,
and purpose. Table 1.3 offers a simple breakdown of these
54. distinctions, which primarily affect
the ways in which these properties are carried out and
expressed.
Figure 1.2: Comparison of work group and team definitions
Work groups and teams share several notable similarities.
A small group in which skilled
members are held individually
accountable for specific tasks
determined by the purpose,
agenda, and approach of a single,
clear leader.
A small group in which members
engaging complementary skills are
committed to, and hold themselves
mutually accountable for,
collaboration toward a meaningful
common purpose along a collectively
determined agenda and approach.
Work Groups Teams
Table 1.3: Key properties of work groups and teams
Key properties Work groups Teams
Leadership Members follow a single, clear leader. Members
engage in shared leadership.
Accountability Members are individually accountable to
the group leader. Leader is individually
accountable for group performance.
56. Section 1.3 What Are Teams?
Leadership
Work groups have a single, clear leader. An easy way to
remember the characteristics of work
group leadership is to think of them as the 3 Ds: determine,
delegate, and dominate. Although
group members share information and ideas when asked, the
leader is in charge. He or she
determines the group’s purpose, agenda, and approach,
delegates individual tasks and roles
within the group, and dominates group meetings and discussion.
Teams work very differently.
Unlike work groups, team members engage in shared leadership
and decision making. Team
members perform tasks and fulfill roles that are based on a
meaningful common purpose and
a collectively determined and realized agenda and approach.
Accountability
The presence of a single leader in work groups necessitates
individual accountability for all
group members. Since the work group leader is the sole decision
maker, group members are
responsible only for their own performance of assigned tasks
and roles. Likewise, as the lone
orchestrator of the group’s purpose, the leader is held
individually accountable for the work
group’s ultimate performance.
On the other hand, since teams engage in shared leadership,
members accept mutual account-
ability for both positive and negative outcomes. That is, team
members are accountable to
group performance and the socioemotional causes for high- and
57. low-productivity levels (Son-
nenfeld, 1985).
In the 1940s and 1950s, studies of work groups in the British
coal mining industry, led by
Eric Trist in collaboration with ex-miner Ken Bamforth,
introduced the concept of the self-
regulatory work group, a kind of proto-team in which workers
actively participated in self-
management and coordination. Trist (1981) observed that this
novel approach to work group
organization and function was phenomenal, stating that
“cooperation between task groups
was everywhere in evidence; personal commitment was obvious,
absenteeism low, accidents
infrequent, productivity high” (p. 8). Many of the practices later
associated with self-
regulatory work groups were rooted in the natural teamwork
that occurred in the mining pits
years before the industry had reorganized around the principles
of scientific management.
Companies such as General Foods, Butler Manufacturing, and
General Motors built on these
concepts in the 1980s, transforming Trist’s self-regulatory work
groups into self-managing
teams. That transition paid off with demonstrable increases in
performance quality, pro-
duction, and employee satisfaction, and notable decreases in
accidents, absenteeism, and
employee turnover (Strauss & Hammer, 1987). Car
manufacturers Volvo and Saab followed
suit, integrating teams into their production plants. Overseas,
both Europe and Japan were hav-
ing their own revelations on the use of teams and management
models supporting collabora-
58. tive work. The ever-increasing globalization of the marketplace
ensured these ideas spread,
and teams were clearly recognized as the new model for
organizational competitiveness.
Unfortunately, the reasons behind team effectiveness, and the
practical differences between
work groups and teams, were not as readily perceived. Many
executives simply appropriated
the term team as a motivational resource, failing to properly
implement teams because they
were unaware of any real difference (Katzenbach & Smith,
2001; Harris & Beyerlein, 2008).
Although teams evolved from work groups, and both are
categorized as task groups, work
groups and teams fundamentally differ along the basic elements
of leadership, accountability,
and purpose. Next, we compare work groups and teams to
further our understanding of what
teams are and how differently they function from other task
groups.
Comparing Work Groups and Teams
In a side-by-side comparison, the definitions for work groups
and teams reveal notable simi-
larities (see Figure 1.2).
As we can see in Figure 1.2, both work groups and teams share
the following features:
• Small size
• Skilled members
• Accountability for action and labor outcomes
• Labor along a specific agenda and approach
However, they are also characterized by significant differences
59. in leadership, accountability,
and purpose. Table 1.3 offers a simple breakdown of these
distinctions, which primarily affect
the ways in which these properties are carried out and
expressed.
Figure 1.2: Comparison of work group and team definitions
Work groups and teams share several notable similarities.
A small group in which skilled
members are held individually
accountable for specific tasks
determined by the purpose,
agenda, and approach of a single,
clear leader.
A small group in which members
engaging complementary skills are
committed to, and hold themselves
mutually accountable for,
collaboration toward a meaningful
common purpose along a collectively
determined agenda and approach.
Work Groups Teams
Table 1.3: Key properties of work groups and teams
Key properties Work groups Teams
Leadership Members follow a single, clear leader. Members
engage in shared leadership.
Accountability Members are individually accountable to
the group leader. Leader is individually
61. Purpose
In work groups, a leader directs the actions of each skilled
member, like a chess player moving
the different pieces on a board. By contrast, team members are
largely self-directing, moving
with mutual coordination; they keep track of what everybody
else is doing and adjust their
actions accordingly. This means team members are far more
empowered than members of a
work group, in that they have the ability—and the authority—to
coordinate themselves (Salas
et al., 2000). By collectively determining team goals, agenda,
and approach, a team develops
a shared mental model of these constructs and the steps that are
needed to accomplish them
(for example, Hu & Liden, 2011; Mathieu, Heffner, Goodwin,
Salas, & Cannon-Bowers, 2000).
This shared vision provides a road map and a set of directions
that team members endorse
and get behind. Member commitment and cohesiveness get a
boost, significantly amplifying
team performance and productivity (Kozlowski & Bell, 2001).
Teamwork has many proponents and a well-earned reputation
for success. However, teams
are not necessarily better than work groups. Functioning work
groups are efficient and orga-
nized. Member roles, tasks, and responsibilities are delineated
without debate, and individual
accountabilities are clear and nonnegotiable. Used properly,
work groups can be productive
powerhouses, yet we tend to automatically exclude them when
looking to increase or improve
performance. Teams engage in collaborative performance. They
pool knowledge, viewpoints,
62. and expertise to maximize critical thinking, creative problem
solving, and adaptability to
changing conditions. Collective decision making enhances
member buy-in to team tasks and
goals (Millikin, Hom, & Manz, 2010); however, functioning
teams require substantially more
member time, effort, and commitment to actualize than do work
groups. Each has its own
strengths and weaknesses, so how do we choose one over the
other?
When to Use Teams
When faced with the decision of whether to use a team,
organizations tend to follow estab-
lished patterns. Newer technology- or design-based firms tend
to opt for teams, while older
organizations are more likely to use work groups (though they
may mislabel these as teams).
Today’s focus on team performance often leaves work groups
overlooked and underrated,
yet teams are not always the right fit for the job. The
performance value of any task group
depends on task complexity, operational context, and
performance goals. Given that work
groups spend less time deliberating during performance, they
are almost always more effi-
cient than teams, but teams are typically more effective. In
deciding whether to use a team or
a work group, we must first determine what the performance
outcome needs most: efficiency
or effectiveness.
In the business world, efficiency refers to greater production or
performance output, with
less input of resources (i.e., time, money, and employee labor).
Work groups are highly
64. individual. Since group leaders
provide all of the creative and strategic decision making, a work
group reflects the leader’s
individual ability in these areas. Work group leaders hold
ultimate responsibility for the quan-
tity and quality of the groups’ output. Work groups also offer
strength in numbers. As tasks
and activities are delegated to group members, their overall
productivity outstrips that of any
one individual. With smart selection, group leaders can access
skills that either compliment
or go beyond their own abilities, thereby enhancing both the
quantity and quality of their
“individual” performance.
In dealing with groups and teams, effectiveness represents the
degree to which a perfor-
mance outcome satisfies project requirements, the relative
quality and timeliness of a solu-
tion or output, and the quality of member interaction. In
contrast to efficiency, effectiveness
tends to denote performance flexibility and overall satisfaction,
rather than quantity or speed.
Work groups may excel at efficient execution, but they typically
struggle with adapting. This
is where teams excel. Team members are largely self-directing,
so they have the ability to
quickly assess and adapt strategies to deal with issues that arise
over the course of their per-
formance. There are no project stalls while someone contacts
the group leader, explains the
situation, and waits for the leader to decide on a course of
action.
The work group efficiency concept typically results in a
standard but not superlative level of
65. product or outcome quality and satisfaction. The mutual
accountability inherent to effective
teamwork tends to heighten member motivation to exceed
minimum performance and solu-
tion standards. Mutual coordination assures that when a team
member makes decisions or
initiative changes within the performance process, others will
adjust and adapt with them,
supporting or even improving on their efforts. So when should
we use a team? The Vroom,
Yetton, and Jago (Vroom & Yetton, 1973; Vroom & Jago, 1988)
decision-making model for
leadership and participation offers some very practical
suggestions (see Figure 1.3).
Figure 1.3: Guidelines for when to use teams
The Vroom, Yetton, and Jago decision-making model
recommends using teams when tasks or
solutions are nonroutine or require broad support. Organizations
can ask themselves these questions
to help determine whether a team is the best fit for their needs.
• Is there a lack of clear answers?
• Are the tasks complex?
• Is there too much or too little
information?
• Is there a need for creative ideas?
• Does the problem cross functions?
• Does the solution affect many
people?
• Is there a strong bias toward the
outcome?
• Does success depend on individual
and collective commitment to the
67. project.
The ability to work well within either a work group or team
setting is one of the most valuable
and highly sought skills employees can bring to an organization.
For managers and project
planners, other highly sought skills include the knowledge,
experience, and ability to:
• judge which group model is best suited to a particular project
task or goal,
• track performance efficiency and effectiveness based on the
work group or team
model, and
• determine when a switch from work group to team (or vice
versa) may best serve
the desired performance outcome.
Once the decision to employ a team has been made, the question
becomes: What kind of team
should we use? We will turn to that question in the next section.
1.4 Identifying Team and Task Types
The flexibility inherent in the team structure complicates
attempts to place teams—and the
tasks they perform—into prepackaged labels. New applications
for teams and variations on
the team concept emerge constantly within organizations, yet
understanding team types is
important. Teams share certain qualities that set them apart
from other groups, but teams are
not identical. They represent different and often unique
combinations of malleable proper-
ties, such as composition, structure, and leadership (Harvey,
69. compared to other task groups,
how teams perform is their primary distinction and the key to
their success.
Team Types
As we’ve discussed, a team’s structural parameters—role,
interrelation, and interdependence
within an organization—will determine how it is expected to
function, and therefore its team
type. Here, we discuss the most common team types
encountered in organizations: work
teams, project teams, task force teams, parallel teams, and
virtual teams.
Work Teams
Work teams are long-term continuous work units responsible for
an entire product, process,
or service from beginning to end (Wellins, Byham, & Wilson,
1991; Cohen & Bailey, 1997).
Work teams represent the basic team unit on which specific
variations are built; these varia-
tions are widely diverse in function and task type, composition,
and context. Membership in
work teams is typically full time, well defined, and can be
either fixed or rotating. Manufac-
turing and production teams, people and process management
teams, customer service, and
information technology (IT) teams are all examples of
organizational work teams.
Project Teams
Project teams are tasked with achieving a unique, one-time
output within a structured time
frame, and typically disband after its completion (Keller, 1994;
Cohen & Bailey, 1997). Proj-
ect teams are frequently used for design and development but
70. can be aimed at any time-
structured task or goal. The outputs for project teams can range
from radical innovations to
incremental improvements to existing products, services, or
concepts (Cohen & Bailey, 1997).
Membership within project teams is often cross-functional, or
drawn from different func-
tional or departmental backgrounds. This helps maximize a
project team’s creative and adap-
tive potential and enhance project solutions with specialized or
expert knowledge. A new
product development team, for example, may draw members
from product design and engi-
neering, marketing, and manufacturing departments and release
them back to their regular
duties or put them on another project once the team has fulfilled
its purpose.
Within relatively broad directives, project teams are given a fair
amount of latitude on what
they create. Take a project team tasked with developing a new
cell phone, for instance. The
team may be given design cues based on desired features, but
specific interpretation is largely
left up to team members. Although they tend to be temporary,
some project teams work
together on a semipermanent basis, moving from project to
project and rotating additional
members in and out as needed.
Task Force Teams
Task force teams are small, specialist teams composed of expert
members temporarily pulled
across organizational and functional boundaries to deal with a
single urgent task or problem.
72. unexpected problems that
arise during design or development processes.
Parallel Teams
Parallel teams operate outside of regular organizational
structures, engaging in tasks and
activities that do not directly produce goods or services but
exist parallel to these processes
(Matteson, Mumford, & Sintay, 1999). These teams source
members from different areas
and functions for part-time participation in problem-solving and
improvement-oriented
tasks deemed difficult to address through standard
organizational structures (Cohen & Bai-
ley, 1997; Fisher, 2000). Parallel teams differ from other teams
in that members continue to
perform their regular organizational roles and duties, meeting
outside of these for parallel
teamwork (Cordery, Soo, Kirkman, Rosen, & Mathieu, 2009).
Parallel teams are also known as
advice, involvement, and suggestion teams, because while they
might operate autonomously
to complete their objectives, they can only provide their
founding manager or management
group with information or advice—not action (Ledford, Lawler,
& Mohrman, 1994; Cohen &
Bailey, 1997). Examples of parallel teams include quality
circles, quality improvement teams,
and investigative and advisory boards.
Virtual Teams
Virtual teams are composed of members who are separated by
organizational boundaries,
geography, or time and interact primarily through technology
(Devine, 2002; Maznevski
& Chudoba, 2000; Powell, Piccoli, & Ives, 2004). Virtual teams
73. offer a unique potential for
efficiency and effectiveness by allowing organizations to bring
together members with the
desired KSAs and experience, no matter where or in what time
zone they actually work. Freed
from the social and financial cost of relocation, skilled
employees and outside experts can be
attached to the team as needed—and disengage just as easily
when their work is done.
Table 1.4 summarizes and provides examples of each of the
basic team types.
It is important to note that the basic team types listed in Table
1.4 are not mutually exclusive.
In other words, teams can exist simultaneously in two or more
of these categories. We might,
for example, put together a virtual project team, bringing
together the best people for a new
product design regardless of physical location. Next, we turn
our attention to primary task
types.
Table 1.4: Summary of basic team types
Team type Description Example
Work team Long-term continuous work units
responsible for an entire product, pro-
cess, or service from beginning to end
• Manufacturing and production teams
• People and process management
teams
• Customer service, sales, negotiation,
74. and IT teams
Project team Tasked with a unique, one-time output
to be performed within a structured
time frame
• New product development teams
• Design teams
• Marketing teams
Task force Small, specialist teams composed of
expert members temporarily pulled
across organizational and functional
boundaries to deal with a single urgent
task or problem
• Cheetah teams
• Emergency response crews
• Military task forces
Parallel team Operate outside of regular organiza-
tional structures, engaging in tasks and
activities that exist in parallel to busi-
ness and management processes
• Quality circles
• Quality improvement teams
• Investigative and advisory boards
• Focus groups
Virtual team Composed of members who are sepa-
rated by organizational boundaries,
geography, and/or time and who inter-
act primarily through technology
76. • What is the life expectancy of the team—is it expected to
produce or provide some-
thing indefinitely or just once?
• Are team deliverables a focal product, such as goods, services,
or authoritative
decision making, or will the team’s performance mainly involve
support, advice, or
troubleshooting?
• Where will team members be pulled from, and how will they
primarily interact?
force concept originated in the U.S. Navy to increase
operational flexibility during World
War II (Furer, 1959)—modern task forces are used in both
civilian and noncivilian settings.
Task forces differ from project teams in the specificity and
urgency of their assignments and
in the specific limitations on their empowerment. Task force
assignments include highly
detailed task parameters and clearly specified goals that must be
achieved within an urgent
time frame. Task force teams are highly self-directing in how
they work within those rigid
boundaries, however. Take, for instance, emergency response
crews arriving on the site of
a disaster. Members of the response team have specific and
urgent task assignments, are
expected to perform these using the best possible resources—
whether these are provided or
must be adapted from whatever is available—and then disband
upon completing their task or
as their performance window expires. Another task force team
common in organizations—