1. According to the article, what is myth and how does it function as a naturalizing agent? 2. What is a sign?What is its relation to myth? 3. If advertising “is not an attempted sale of products – evidence shows that consumers are able to resist ‘advertising in the imperative’(12.) – but a ‘clear expression of a culture’ and cultural beliefs” then what does the iPod advert express about current culture? 4. What does the iPod advert presented in the article “sell”? Attachments have resources .