1. By putting the name of the magazine (also known as the
masthead) at the top of the cover, it serves as a header and is
In this example, the central image is right in the
usually seen first, as audiences have a tendency to scroll
middle of the page and attracts most of the attention.
downwards when looking at magazines. This helps create a
This is a useful technique to use in magazines as it
brand and draws the audience’s attention.
instructs the audience as to what sort of content will
Also, by making the title in a formal font and in white, the be in the magazine. Also, as she is (presumably) the
magazine develops a sense of formality and being made by same age as the target audience, this will help attract
adults, which will show the target audience it’s professional. them as they know articles will be suited towards
them.
By having
teasers for the
articles (also
known as cover
lines and plugs)
on the cover,
the audience
can see the
range of
articles and
topics on offer
to them and
help to create
interest in the On the magazine
issue. This then one article is
means that the advertised as a
audience ‘Special Insert’.
knows exactly This improves the
whether the quality of the
magazines for cover as it uses
them, and if it buzz words to
is it makes show the
them more audience that
likely to there is a special
purchase. reason to buy
this issue, and
makes the
magazine seem
On this magazine cover, the model is of Asian of a higher
descent, which ties into the articles above about quality as they
foreign students assessing the college education. can afford gifts.
This has an impact on the reader as the image ties
into the article and creates a well thought out
cover, and helps to further point out the positives
from the article about the college.