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RESEARCH 
ASSIGNMENT 
EFFECTIVE PUBLIC 
COMMUNICATION 
[COM 30103] 
ENGLISH 2 
[ENGL 0205]
INTRODUCTION 
• Compare two businesses, a barbershop and a salon 
at different locations. 
• The barbershop is located in SS14, Subang Jaya, 
Selangor whereas the salon is located in Senawang, 
Negeri Sembilan. 
• Compare their differences between these two 
businesses.
JASMEN 
HAIR 
DRESSING 
SALON
NATURE OF BUSINESS 
BARBERSHOP 
• Social interaction and public discourse. 
• Provide services such as hair cut, groom and style. 
• Additional services such as massages, shaving and 
trimming of nose hair.
NATURE OF BUSINESS 
BARBERSHOP 
• They do not include hair wash, hair dye, hair perming and 
hair treatment. 
• Their customers are mainly males. 
• Their price range are rather low.
INTERVIEWEE 
Name: Kalaiarasan Javen 
Age: 49 
Position: Supervisor
BACKGROUND 
ESTABLISHED IN: 
1986 
LOCATION: 
7, SS14/1, 47500 
Subang Jaya, Selangor 
ATMOSPHERE: 
Clean and neat 
CUSTOMER: 
All ages, mostly male 
customers, mainly 
Chinese followed by 
Indians and Malays 
OWNER: 
Mr. Bushpa Nathan 
PRICING: 
Low range, starting 
from RM 7 onwards 
SERVICES: 
Haircut, shaving 
and massage 
NO. OF EMPLOYEES: 
3 
NO. OF BRANCHES: 
7
INTERIOR
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
NATURE OF BUSINESS 
BEAUTY SALON 
• Cosmetic treatments for men and women. 
• Provide services such as hair cut, hair dye, 
hair perming and hair treatment.
NATURE OF BUSINESS 
BEAUTY SALON 
• Their price range are slightly higher, as their 
grooming skills and product used are more 
professional and pricey. 
• Some salon provide extra services such as 
manicures, pedicures, massage and facials.
INTERVIEWEE 
Name: Alexander Tan 
Age: 24 
Position: Owner’s daughter, 
Senior Stylist
BACKGROUND 
ESTABLISHED IN: 
1983 
LOCATION: 
69, Kampung Baru 
Rahang, 70450 
Seremban, Negeri 
Sembilan 
ATMOSPHERE: 
Old shop lot, 
Stuffy. 
CUSTOMER: 
All ages, both genders, 
mostly Chinese. 
OWNER: 
Clairol Lee 
PRICING: 
Low Range, starting 
from RM15 onwards 
SERVICES: 
Haircut, Perming, 
Dye, Treatment. 
NO. OF EMPLOYEES: 
4 
NO. OF BRANCHES: 
None
INTERIOR
Analysis of Business
MOTIVE 
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON 
• Salon was a successful business during 1983.
MOTIVE 
JASMEN HAIR DRESSING SALON 
• Only have basic grooming skills. 
• Enough money as capital to open a barbershop. 
• Sustain his family.
SERVICES 
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON 
• Haircut 
• Hair dye 
• Hair perm 
• Hair treatment
SERVICES 
JASMEN HAIR DRESSING SALON 
• Haircut 
• Shaving 
• Massage
CHALLENGES & OBSTACLES 
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON 
• Barbershop next to this salon. 
• Demanding customers. 
• Location – Rural environment. 
• Space of the salon.
CHALLENGES & OBSTACLES 
JASMEN HAIR DRESSING SALON 
• Another barbershop located next to it. 
• Space of the shop.
STRATEGIES 
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON 
• Travel to overseas to learn new skills and trend from the local hair 
dresser. 
• Provide high quality services.
RECOMMENDATION 
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON 
• Install some cabinets . 
• Lightings should be added. 
• Expand their salon. 
• Replace old decorations with 
new and attractive decorations. 
• Buy an advertising space on 
Facebook.
RECOMMENDATION 
JASMEN HAIR DRESSING SALON 
• Expand the space of the salon. 
• Replace the cushions of the barber 
chairs. 
• Replace the cabinets with new 
cabinets. 
• Buy a salon trolley to keep the tools 
neatly. 
• Give out more flyers and promotions.
SUMMARY 
Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon 
Nature of Business - Cosmetic treatments for men and 
women 
- Price range are slightly higher 
(RM15 onwards) 
- Customers are mainly 
males 
- Price range are rather 
low (RM 7 onwards) 
Motives - Successful business during 1983 - Only have basic 
grooming skills 
- Only have enough 
money to open a 
barbershop 
- Sustain his family 
Services - Haircut, Hair dye, Hair perm and 
Hair treatment 
- Haircut, shaving and 
massage
Challenges and 
Obstacles 
- Barbershop next to this saloon 
- Demanding customers 
- Location- Rural environment 
- Space of the saloon 
- Space of the shop 
- Another barbershop 
located next to it 
Strategies - Learn new skills from local hair 
dresser in overseas 
- Provide high quality services 
N/A 
Recommendations - Install new cabinets 
- Add more lightings 
- Expand their salon 
- Add new decorations 
- Buy and advertising space on 
Facebook 
- Install new cabinets 
- Replace the cushions of 
the barber chair 
- Expand their salon 
- Buy a salon trolley 
- Give out more flyers 
and promotions
CONCLUSION 
• Jasmen Hair Dressing Salon is more commercially 
stable. 
• They have more branches. 
• Their location is more happening. 
• They are able to attract more customers.
REFERENCES 
• Barber's History - Cleaning Services and Styling for the Head and Face. (n.d.). Retrieved 
November 23, 2014, from http://thehistoryofthehairsworld.com/barbers_history.html 
• Clifton, H., & Sutcliffe, A. (1994). Business information systems (5th ed.). New York: Prentice 
Hall. 
• English, A., & English, L. (2009). Northstar 4, reading and writing (3rd ed.). White Plains, 
N.Y.: Pearson Longman. 
• Favorites. (n.d.). Retrieved November 14, 2014, from 
http://webpages.charter.net/bobbyrutledge/History Of Barbering.htm 
• Israel, D. (2008). Data analysis in business research a step-by-step nonparametric 
approach. Los Angeles: Response. 
• Langan, J. (2002). English skills with readings (5th ed.). Boston: McGraw-Hill. 
• Lesikar, R. (1981). Report writing for business (6th ed.). Homewood, Ill.: R.D. Irwin. 
• Weissberg, R., & Buker, S. (1990). Writing up research: Experimental research report writing 
for students of English. Englewood Cliffs, NJ: Prentice Hall Regents. 
• Welcome to National Association of Barber Boards. (n.d.). Retrieved November 17, 2014, 
from http://www.nationalbarberboards.com/history.htm 
• Yaacob R. (2002). A report writing guide. Ampang: Imformation Retrieval Services. 
•
GROUP MEMBERS : 
JANICE LEE JUEN YUNG ( 0318695) 
AGNES YEO SHU YUAN ( 0318668 ) 
KONG XHIANG LYNN ( 0317730 ) 
CHONG YI QI ( 0304898 ) 
ROY YIEK CHIN HIENG ( 0317726 ) 
NIK AFIQ AMADI ( 0317749 ) 
SYED ASWAD ( 0318625)

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Epc presentation slides

  • 1. RESEARCH ASSIGNMENT EFFECTIVE PUBLIC COMMUNICATION [COM 30103] ENGLISH 2 [ENGL 0205]
  • 2. INTRODUCTION • Compare two businesses, a barbershop and a salon at different locations. • The barbershop is located in SS14, Subang Jaya, Selangor whereas the salon is located in Senawang, Negeri Sembilan. • Compare their differences between these two businesses.
  • 4. NATURE OF BUSINESS BARBERSHOP • Social interaction and public discourse. • Provide services such as hair cut, groom and style. • Additional services such as massages, shaving and trimming of nose hair.
  • 5. NATURE OF BUSINESS BARBERSHOP • They do not include hair wash, hair dye, hair perming and hair treatment. • Their customers are mainly males. • Their price range are rather low.
  • 6. INTERVIEWEE Name: Kalaiarasan Javen Age: 49 Position: Supervisor
  • 7. BACKGROUND ESTABLISHED IN: 1986 LOCATION: 7, SS14/1, 47500 Subang Jaya, Selangor ATMOSPHERE: Clean and neat CUSTOMER: All ages, mostly male customers, mainly Chinese followed by Indians and Malays OWNER: Mr. Bushpa Nathan PRICING: Low range, starting from RM 7 onwards SERVICES: Haircut, shaving and massage NO. OF EMPLOYEES: 3 NO. OF BRANCHES: 7
  • 9. CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
  • 10. NATURE OF BUSINESS BEAUTY SALON • Cosmetic treatments for men and women. • Provide services such as hair cut, hair dye, hair perming and hair treatment.
  • 11. NATURE OF BUSINESS BEAUTY SALON • Their price range are slightly higher, as their grooming skills and product used are more professional and pricey. • Some salon provide extra services such as manicures, pedicures, massage and facials.
  • 12. INTERVIEWEE Name: Alexander Tan Age: 24 Position: Owner’s daughter, Senior Stylist
  • 13. BACKGROUND ESTABLISHED IN: 1983 LOCATION: 69, Kampung Baru Rahang, 70450 Seremban, Negeri Sembilan ATMOSPHERE: Old shop lot, Stuffy. CUSTOMER: All ages, both genders, mostly Chinese. OWNER: Clairol Lee PRICING: Low Range, starting from RM15 onwards SERVICES: Haircut, Perming, Dye, Treatment. NO. OF EMPLOYEES: 4 NO. OF BRANCHES: None
  • 16. MOTIVE CLAIROL UNISEX HAIR STYLE BEAUTY SALOON • Salon was a successful business during 1983.
  • 17. MOTIVE JASMEN HAIR DRESSING SALON • Only have basic grooming skills. • Enough money as capital to open a barbershop. • Sustain his family.
  • 18. SERVICES CLAIROL UNISEX HAIR STYLE BEAUTY SALOON • Haircut • Hair dye • Hair perm • Hair treatment
  • 19. SERVICES JASMEN HAIR DRESSING SALON • Haircut • Shaving • Massage
  • 20. CHALLENGES & OBSTACLES CLAIROL UNISEX HAIR STYLE BEAUTY SALOON • Barbershop next to this salon. • Demanding customers. • Location – Rural environment. • Space of the salon.
  • 21. CHALLENGES & OBSTACLES JASMEN HAIR DRESSING SALON • Another barbershop located next to it. • Space of the shop.
  • 22. STRATEGIES CLAIROL UNISEX HAIR STYLE BEAUTY SALOON • Travel to overseas to learn new skills and trend from the local hair dresser. • Provide high quality services.
  • 23. RECOMMENDATION CLAIROL UNISEX HAIR STYLE BEAUTY SALOON • Install some cabinets . • Lightings should be added. • Expand their salon. • Replace old decorations with new and attractive decorations. • Buy an advertising space on Facebook.
  • 24. RECOMMENDATION JASMEN HAIR DRESSING SALON • Expand the space of the salon. • Replace the cushions of the barber chairs. • Replace the cabinets with new cabinets. • Buy a salon trolley to keep the tools neatly. • Give out more flyers and promotions.
  • 25. SUMMARY Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon Nature of Business - Cosmetic treatments for men and women - Price range are slightly higher (RM15 onwards) - Customers are mainly males - Price range are rather low (RM 7 onwards) Motives - Successful business during 1983 - Only have basic grooming skills - Only have enough money to open a barbershop - Sustain his family Services - Haircut, Hair dye, Hair perm and Hair treatment - Haircut, shaving and massage
  • 26. Challenges and Obstacles - Barbershop next to this saloon - Demanding customers - Location- Rural environment - Space of the saloon - Space of the shop - Another barbershop located next to it Strategies - Learn new skills from local hair dresser in overseas - Provide high quality services N/A Recommendations - Install new cabinets - Add more lightings - Expand their salon - Add new decorations - Buy and advertising space on Facebook - Install new cabinets - Replace the cushions of the barber chair - Expand their salon - Buy a salon trolley - Give out more flyers and promotions
  • 27. CONCLUSION • Jasmen Hair Dressing Salon is more commercially stable. • They have more branches. • Their location is more happening. • They are able to attract more customers.
  • 28. REFERENCES • Barber's History - Cleaning Services and Styling for the Head and Face. (n.d.). Retrieved November 23, 2014, from http://thehistoryofthehairsworld.com/barbers_history.html • Clifton, H., & Sutcliffe, A. (1994). Business information systems (5th ed.). New York: Prentice Hall. • English, A., & English, L. (2009). Northstar 4, reading and writing (3rd ed.). White Plains, N.Y.: Pearson Longman. • Favorites. (n.d.). Retrieved November 14, 2014, from http://webpages.charter.net/bobbyrutledge/History Of Barbering.htm • Israel, D. (2008). Data analysis in business research a step-by-step nonparametric approach. Los Angeles: Response. • Langan, J. (2002). English skills with readings (5th ed.). Boston: McGraw-Hill. • Lesikar, R. (1981). Report writing for business (6th ed.). Homewood, Ill.: R.D. Irwin. • Weissberg, R., & Buker, S. (1990). Writing up research: Experimental research report writing for students of English. Englewood Cliffs, NJ: Prentice Hall Regents. • Welcome to National Association of Barber Boards. (n.d.). Retrieved November 17, 2014, from http://www.nationalbarberboards.com/history.htm • Yaacob R. (2002). A report writing guide. Ampang: Imformation Retrieval Services. •
  • 29. GROUP MEMBERS : JANICE LEE JUEN YUNG ( 0318695) AGNES YEO SHU YUAN ( 0318668 ) KONG XHIANG LYNN ( 0317730 ) CHONG YI QI ( 0304898 ) ROY YIEK CHIN HIENG ( 0317726 ) NIK AFIQ AMADI ( 0317749 ) SYED ASWAD ( 0318625)