A look at how this simple feature used in social media can improve your real estate business. Also includes a brief history of the feature itself.

1. without hashtags
with hashtags
0%
% of tweets, retweeted
Tweets with
hashtags are 55%
more likely to be
retweeted, or
shared.
like-to-follower ratio
w/o hashtags
with hashtags
.05
Posts with
hashtags are liked
approximately 10%
more than those
without.
Aug 2007
the first ever use
of the pound key
to monitor a topic
Oct 2007
the idea catches on
with #sandiegofire
to track discussion
of wildfires
July 2009
Twitter embraces
idea by making
phrases following #
auto-hyperlink
Jan 2011
Instagram adds
hashtag feature
June 2013
Facebook adds
hashtag feature
without hashtags
with hashtags
0%
median reach per page fan
Early reports
show hashtag
usage could actually
damage Facebook
virality.
#purpose
#history
#acrossplatforms
Sources: edgerankchecker.com, danzarrella.com, + hubspot.com.
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