2. Hip Hop is a subculture that originated from the fusion of
African American and Latino American communities
during the 1970s, in New York City, specifically within the
Bronx. While the term is often used to refer to hip hop
music, in its broader sense hip hop culture is
characterized by the four elements of rapping, DJing,
breaking and graffiti.

3. AALIYAH
2PAC RICK
ROSS
EAZY E
FRENCH
MONTANA
THE GAME
50 CENT

4.  High interest in r&b and hip hop music.
 Enjoy playing sports such as Basketball or
Football.
 Metrosexual- care about appearance,
expensive clothes
 Popular people in their society- always
with friends.

5. This image relates to the
genre hip hop because this is
how hip hop artists portray
themselves. They wear
expensive clothes which are
mostly branded. Also wear
high end jewellery to show
their wealth and how good
their lifestyle is.

6.  Hip hop is currently one of the most popular music genres in
the world.
 The stereotypes of hip hop created by the media is mostly
negative as it focuses on the violence, drugs and graffiti.
 The lyrics in hip hop songs associate with violence and crime
which is why the media suggest that it is influencing young
people into committing more criminal offences.
 However in music magazines like Vibe it is portrayed as the
best genre of music and it is very up beat.

7.  In this interview French Montana talks about his
music and private life. He also talks about a
“secret society” which is trending in the music
industry right about now. The interview is very
comical and it explains the origin behind his
music.
 French Montana explains his verse on Stay
Schemin' and explains the rest of the track,
what will happen if illuminati come knocking,
Kobe on the tour bus who is a famous
basketball player which tells us that hip hop
artists enjoy sports. He also explains what really
happens on his tour bus.
 In the interview he is wearing branded clothes
and expensive jewellery to show he is of a top
social class.

8.  Many people listen to hip hop as it is a well known music
category.
 The stereotypical person who listens to hip hop African
American Black. However overtime in the USA this has
changed due to hip hop being listened to by 70% of white
Americans.
 Hip hop music is popular worldwide and has increased since
it was produced.
 Although people who listen to hip hop are stereotyped, many
other people from different cultures, different sexualities and
different age still listen to hip hop due to its worldwide
popularity.

9.  The rate of crime, violence and gang activity has risen over
the last years or so. According to Jophson Institute Statistics
these are the results:
 Between 1986 and 1992 children killed by firearm has risen by
144%
 Large cities claim that 72% of their school violence is
connected to gang activity.
 From 1985 to 1993 , murders commited by people over age
25 dropped 20% but they increased 65%

10.  http://www.youtube.com/watch?v=BYDKK95cpfM
DRAKE FT LIL WAYNE AND TYGA- THE MOTTO
 http://www.youtube.com/watch?v=udxZ9zkDzpo
THE GAME FT LIL WAYNE- MY LIFE
 http://www.youtube.com/watch?v=-6ebutx-Fww
RICK ROSS FT DRAKE AND FRENCH MONTANA- STAY SCHEMIN’
 http://www.youtube.com/watch?v=cDMhlvbOFaM
50 CENT FT NATE DOGG- 21 QUESTIONS