Localized content creation and distribution are becoming a meaningful part of rural marketing strategy in India. Localized content can be curated based on the preferences and likes of a precise community living in a particular region. Today we are sharing 4 Things to Consider When Localizing Content in Rural India- 1. Content should connect seamlessly with the audience 2. Language should be an integral element of localization 3. Content formatting and design 4. Cultural sensitivity in content marketing campaigns

2. Content should connect
seamlessly with the audience
Language doesn’t necessarily mean selecting
amid English, Hindi, Punjabi, or Tamil across
India. It is even vital that the curated content in
the targeted language should connect
seamlessly with the audience. The language
also means becoming accustomed to certain
spellings and pronunciations of words that are
local.

3. Language should be an
integral element of
localization
The technical content should be showcased in
layman’s terminology. It is significant to note
that instant translation is not adequate when
you target the same messaging created for
urban and rural areas, especially in India.
Language has to be varied to penetrate into
other markets, communities, and areas.

4. Content formatting and
design
Designing vibrant website pages, flyers,
brochures, and digital media components is a
great way to distribute content among
different users. However, you need to take
care and consider all audience groups while
creating localized content.

5. Cultural sensitivity in content
marketing campaigns
You require finding out the targeted buyer
persona, including cultural sensitivity, for
strategizing your digital marketing campaigns.
Further, the readability of your content is
directly or indirectly connected with the
different visual elements, design, and colors
used to showcase content, depending on the
culture of diverse content marketing.

6. Conclusion
With content localization, you can better adapt
to the original content and target a new or
fresh target audience with needed changes in
content marketing tactics. Content localization
further includes altering measurement systems
accumulating or varying words that can lend a
helping hand to a local reader.

7. Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606