This document discusses 99 ways that data could die and provides mitigation strategies. It outlines hardware issues like server failures and software issues like viruses, corruption, or accidental TSQL statements. To address hardware problems, the document recommends redundancy with a main, redundant, and cloud server. For software issues, it suggests vigilance through updates, limited privileges, and knowledge of dangerous TSQL statements. It then provides examples of dangerous TSQL statements and strategies to recover from or prevent accidental data deletion through backups, restoring to a new database, using ApexSQL Recover, or preventing accidents with SSMSBoost.