Top Technology Trends 2015: User Experience and Usability in Academic Libraries
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What were the major technology trends in 2015? What can we predict about what’s coming next? What impact does this all have on libraries? Come see our panel of library technology luminaries discuss their insights into what was big, what flopped, and what libraries should be positioning ourselves to take advantage of next. Our panel discussion will consist of each speaker giving a brief presentation, followed by discussion and ample time for questions and answers with the audience. Our speakers will come from a variety of library backgrounds, providing a balanced perspective on how the technology shifts of 2015 have impacted libraries across North Carolina.
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Top Technology Trends 2015: User Experience and Usability in Academic Libraries
- 1. Top Technology Trends User Experience and Usability in Academic Libraries
- 2. Peter Morville’s UX Honeycombe, http://www.usability.gov/what-and-why/user-experience.html
- 3. Optimal Workshop • www.optimalworkshop.com • Web-based usability testing software • Pricing • Treejack, OptimalSort, or Chalkmark • $109 per month, $990 per year, $149 per survey • The Suite $1,990 per year
- 8. Optimizely • www.optimizely.com • Easy A/B testing for website design improvement • Pricing • Starter: free to test out • Pay as You Go: $49 per 1,000 monthly unique visitors • Enterprise: custom pricing and set up based on your needs
- 10. balsamiq • balsamiq.com • Wireframe and mockup tool • Pricing • Sinlge User License: $89, one time purchase, desktop only • Volume Licenses available • Web-based app and plugin available
- 12. Thank You Sarah Arnold Instructional Technology Librarian, UNC-Chapel Hill sjarnold@email.unc.edu
Editor's Notes
- UX is not new, but it’s a growing trend in libraries; in particular web-based tools to improve user interfaces and the overall user experience User experience in libraries Recent growing interest in user experience and user interface design in libraries over past 2-3 years with new ux departments popping up Amount of information and resources available to users combined with user expectations and experience with commercial websites and search engines are a driving force
- To create a valuable user experience (one that contributes to mission of your library), must consider these facets: Useful: fulfill a need; what will users want to do with your site? Usable: ease of use; can your users learn how to use the site? Desirable: evoke emotion through your design; do users relate to your identity/brand? Findable: can users find the information or objects they need within your site? Accessible: content should be accessible to people with disabilities Credible: must cultivate trust/belief in your site for users Sources: http://semanticstudios.com/user_experience_design/; http://www.usability.gov/what-and-why/user-experience.html From the first moment the user enters your site to when they leave, you want to give them a feeling of delight and ease Each of these facets contribute to a great overall user experience Put the user first by considering them during the process of developing or updating your library website 3 tools that will make usability quick and easy anyone can do it
- Suite of 4 tools that can be delivered within surveys to users remotely Quick and easy Used to improve information architecture of your website The Suite includes 4 individual modules: Treejack, OptimalSort, Chalkmark and Reframer 50% discount for non-profit/education The Free Plan = unlimited number of studies, using all 3 tools, limited to 10 people per survey, 3 tasks for Treejack and Chalkmark, 30 cards for OptimalSort
- Treejack Uses a simplified version of your site's navigational structure without the influence of visual design, which helps evaluate the findability of information/topics on your website
- OptimalSort Online card sorting tool that lets you quickly find out how users think the content on your site should be organized
- Chalkmark First click testing of screenshots based on tasks average users would perform on your site
- Reframer Allows testers to take notes when observing users during testing, keeping information organized Analyzes qualitative data for patterns and themes based on user feedback
- Allows you to make data-driven decisions about changes/updates to your website based on user’s interaction Changes occur to your site during normal user activities, so the changes are not as prominent to users
- Easy to use interface for testers allows for quick html/css based changes to a webpage Users will see different versions allowing for data to be gathered on how these changes effect their interaction with the site Caveat: can have inconclusive results
- Quickly create wireframes/mockups of site or online tool ideas Less time investment in creating mockups means more time to revise Free trial available
- Sketch style focuses on content and interaction rather than minute details
- Each of these tools have their strengths and weaknesses All make it easier to do usability testing on your library website without a lot of fuss Depending on your goals and what you’re looking to improve on your site, you can determine which tool works best for your library