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In this presentation, which I gave at the Minnesota Blogger Conference as the keynote on Oct. 14, 2017, I discuss the real benefits to growing your blog (and they have nothing to do with money or income).

In this presentation, which I gave at the Minnesota Blogger Conference as the keynote on Oct. 14, 2017, I discuss the real benefits to growing your blog (and they have nothing to do with money or income).

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Growing your blog is all about...

  1. 1. ACH Growing your blog is all about… Arik C. Hanson ACH Communications Oct. 14, 2017 #mnblogcon
  2. 2. ACHACH #mnblogcon
  3. 3. ACHACH Just another marketing blogger… #mnblogcon
  4. 4. ACHACH You guys remember Blogspot, right? #mnblogcon
  5. 5. ACHACH #MyFirstPost #mnblogcon
  6. 6. ACHACH I’ve evolved (many times) over the years… #mnblogcon
  7. 7. ACHACH 0 visitors in 2008 75,000+ visitors in 2010 205,000+ visitors in 2016 #mnblogcon
  8. 8. ACHACH Keys to my blog growth? #mnblogcon
  9. 9. ACHACH 1,100 posts in 9+ years 2-3 posts every week since 2009 250+ e-newsletters since 2011 75+ podcasts since 2015 #mnblogcon
  10. 10. ACHACH PR Rock Stars #mnblogcon
  11. 11. ACHACH Case studies #mnblogcon
  12. 12. ACHACH Celebrating colleagues success #mnblogcon
  13. 13. ACHACH Taking a stand on “controversial” issues #mnblogcon
  14. 14. ACHACH But, for me, growing my blog has been all about... #mnblogcon
  15. 15. ACHACH People #mnblogcon
  16. 16. ACHACH
  17. 17. ACHACH #mnblogcon
  18. 18. ACHACH #mnblogcon
  19. 19. ACHACH #mnblogcon
  20. 20. ACHACH Questions to ask yourself: • What are you doing to connect with fellow bloggers and others in your space? Guest blogs? Commenting? Sharing? Coffees? • Could you create a blogger mastermind or networking group? (i.e., Twin Cities Collective) • Could you team up with a “competing blogger” to create something bigger than the both of you (Talking Points Podcast, #mnblogcon)? #mnblogcon
  21. 21. ACHACH Passion #mnblogcon
  22. 22. ACHACH #mnblogcon
  23. 23. ACHACH #mnblogcon
  24. 24. ACHACH #mnblogcon
  25. 25. ACHACH Questions to ask yourself: • Could you use your blog to do more “good?” • Which posts have you been most excited to write over the years? Focus on writing more of those. • Think bigger than your blog—how can you make a difference through your blogging? #mnblogcon
  26. 26. ACHACH Personal Fulfillment #mnblogcon
  27. 27. ACHACH #mnblogcon
  28. 28. ACHACH
  29. 29. ACHACH
  30. 30. ACHACH
  31. 31. ACHACH Questions to ask yourself: • Do you appreciate the little things that have happened to you as a result of your blog? Do you talk about them with your friends/family? • Could you say “yes” to as many requests as you can in the next year? (you never know where random requests may lead) • Are you getting personal enough with your posts and content? #mnblogcon
  32. 32. ACHACH Bottom line: There’s so much more to your blog than just followers, likes and revenue #mnblogcon
  33. 33. ACHACH My advice to you? #mnblogcon
  34. 34. ACHACH
  35. 35. ACHACH
  36. 36. ACHACH
  37. 37. ACHACH
  38. 38. ACHACH Thank you! Enjoy #mnblogcon!

Editor's Notes

  • Growing your blog is about: Meeting new people; random acts of kindness; opportunity to express yourself creatively (get what you can’t get at work); generate new ideas; enrich your soul
  • Thank Mykl/Jen; community has grown a lot in 7 years
  • Very saturated space; maybe the MOST saturated space
  • Started on Blogspot in 2008; started at 0 just like everyone
  • Ask people to screen shot and tag their #myfirstpost – needed a place for creative expression/I just wanted somewhere to rant
  • Consistency, community, commitment
  • CONSISTENCY - Search biggest traffic drive for your blog; consistency isn’t sexy but it’s damn effective; how did I do it? Making my blog “a client” and finding ways to blog that don’t include me writing and researching a 2,000-word post (Rock Stars posts); when I have an opinion I drop everything and blog; if I’m on a roll, I blog (creating 4-5 posts at a time)
  • COMMUNITY - Community has always been at the heart of my blog—but made a shift about 5-6 years ago to more of a local community vs. national one
  • Ripped off from Skimm—any Skimmbassadors in the audience?
  • COMMITMENT - Commitment to your perspective or opinion; need to find a way to say what no one else is saying (or, what people are HESISTANT to say publicly);
  • Meeting new people through countless coffees; probably 1,200+ coffees over last 8-9 years; example of recent coffee meeting with Janet S. leading to blog post and meeting members of her team
  • People I’ve met through my PR Rock Star series: Who’s now a professor with our sparked program; I’ve featured her as a PR Rock Star
  • The people I’ve met through events my blog has led me to: Like Julio as we planned first #mnblogcon
  • The people I’ve met through other projects as outgrowths of my blog: Like Kevin Hunt who is more friend than partner now
  • My blog gave me the opportunity to do good for others, and experience not-so-random acts of kindness
  • Chance to research and write about interesting case studies and companies; take advantage of your unique perspective and passion to grow
  • The chance to start things bigger than me—like our social media training program—sparked
  • A RT by a Hollywood director and celebrity
  • Speaking gigs in Seattle, Atlanta, Destin and Fort Worth
  • A killer Cirque du Soleil Elvis show in Vegas
  • And one visit from the Wienermobile
  • Think about the 3 Ps
  • * Don’t do it JUST for the $
  • * Follow your heart—not necessarily an editorial calendar or the metrics
  • * Focus on YOUR PERSPECTIVE – it’s what makes your blog unique. It gives people a reason to visit. Remember that commitment!
  • * Reflect regularly and blog about what makes you happy or gets you going. Enjoy the joys your blog brings you. Blogging is much more about creative expression than it is about making money or growth.
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