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Growing your blog is all about...

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In this presentation, which I gave at the Minnesota Blogger Conference as the keynote on Oct. 14, 2017, I discuss the real benefits to growing your blog (and they have nothing to do with money or income).

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Growing your blog is all about...

  1. 1. ACH Growing your blog is all about… Arik C. Hanson ACH Communications Oct. 14, 2017 #mnblogcon
  2. 2. ACHACH #mnblogcon
  3. 3. ACHACH Just another marketing blogger… #mnblogcon
  4. 4. ACHACH You guys remember Blogspot, right? #mnblogcon
  5. 5. ACHACH #MyFirstPost #mnblogcon
  6. 6. ACHACH I’ve evolved (many times) over the years… #mnblogcon
  7. 7. ACHACH 0 visitors in 2008 75,000+ visitors in 2010 205,000+ visitors in 2016 #mnblogcon
  8. 8. ACHACH Keys to my blog growth? #mnblogcon
  9. 9. ACHACH 1,100 posts in 9+ years 2-3 posts every week since 2009 250+ e-newsletters since 2011 75+ podcasts since 2015 #mnblogcon
  10. 10. ACHACH PR Rock Stars #mnblogcon
  11. 11. ACHACH Case studies #mnblogcon
  12. 12. ACHACH Celebrating colleagues success #mnblogcon
  13. 13. ACHACH Taking a stand on “controversial” issues #mnblogcon
  14. 14. ACHACH But, for me, growing my blog has been all about... #mnblogcon
  15. 15. ACHACH People #mnblogcon
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  17. 17. ACHACH #mnblogcon
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  20. 20. ACHACH Questions to ask yourself: • What are you doing to connect with fellow bloggers and others in your space? Guest blogs? Commenting? Sharing? Coffees? • Could you create a blogger mastermind or networking group? (i.e., Twin Cities Collective) • Could you team up with a “competing blogger” to create something bigger than the both of you (Talking Points Podcast, #mnblogcon)? #mnblogcon
  21. 21. ACHACH Passion #mnblogcon
  22. 22. ACHACH #mnblogcon
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  25. 25. ACHACH Questions to ask yourself: • Could you use your blog to do more “good?” • Which posts have you been most excited to write over the years? Focus on writing more of those. • Think bigger than your blog—how can you make a difference through your blogging? #mnblogcon
  26. 26. ACHACH Personal Fulfillment #mnblogcon
  27. 27. ACHACH #mnblogcon
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  31. 31. ACHACH Questions to ask yourself: • Do you appreciate the little things that have happened to you as a result of your blog? Do you talk about them with your friends/family? • Could you say “yes” to as many requests as you can in the next year? (you never know where random requests may lead) • Are you getting personal enough with your posts and content? #mnblogcon
  32. 32. ACHACH Bottom line: There’s so much more to your blog than just followers, likes and revenue #mnblogcon
  33. 33. ACHACH My advice to you? #mnblogcon
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  38. 38. ACHACH Thank you! Enjoy #mnblogcon!

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