SlideShare a Scribd company logo

8 social media trends to watch in 2018

In this deck, Arik Hanson talks about 8 realistic social media trends to watch carefully in the year ahead.

1 of 72
Download to read offline
ACH
8 Social MediaTrends
to Watch in 2018
Arik C. Hanson
ACH Communications
December 19, 2017
SMB FPRA
ACHACH
ABOUT ARIK
• 20+ years experience;
solo since 2009;
@arikhanson
• Blogger, podcaster,
e-newsletter maker, board
member, event organizer
SMB FPRA
ACHACH
SOCIAL MEDIA TRENDS!!!!
SMB FPRA
ACHACH
THEY’RE NOT ALL OBVIOUS
Just 95% of them.
SMB FPRA
ACHACH
TODAY:
• Hit on 8 obvious trends
• Suggest 8 “trends within the trends” that are far
more apt to impact your work in the year ahead
• Ideas on action steps to take as a result
SMB FPRA
ACHACH
Obvious Trend #1:
More brands are investing in influencer
marketing
SMB FPRA

Recommended

2018 Trends - We Are Social
2018 Trends - We Are Social2018 Trends - We Are Social
2018 Trends - We Are SocialCristina Forlani
 
The Social Lights 2018 Social Media Predictions
The Social Lights 2018 Social Media PredictionsThe Social Lights 2018 Social Media Predictions
The Social Lights 2018 Social Media PredictionsThe Social Lights
 
Social Media Trends for 2018
Social Media Trends for 2018Social Media Trends for 2018
Social Media Trends for 2018Talkwalker
 
7 social media trends for 2018
7 social media trends for 2018 7 social media trends for 2018
7 social media trends for 2018 Edward Kitchingman
 
Social Media Trends 2018
Social Media Trends 2018Social Media Trends 2018
Social Media Trends 2018Roxana Moolla
 
Content Marketing Trends 2018
Content Marketing Trends 2018Content Marketing Trends 2018
Content Marketing Trends 2018Teuku Irmansyah
 
Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker White Paper No. 1
Talkwalker White Paper No. 1Talkwalker
 

More Related Content

What's hot

Like us on Facebook! Does your FB content build your brand?
Like us on Facebook!  Does your FB content build your brand?Like us on Facebook!  Does your FB content build your brand?
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
 
Social Media Trends in 2018
Social Media Trends in 2018Social Media Trends in 2018
Social Media Trends in 2018Jeraldine Phneah
 
17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgency17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgencyFröjd Interactive
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018 Mathew Sweezey
 
Social Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian ManafuSocial Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian ManafuRevistaBiz
 
What's Next: The Rise of Stories
What's Next: The Rise of StoriesWhat's Next: The Rise of Stories
What's Next: The Rise of StoriesOgilvy Consulting
 
20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscape20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
 
Q1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportQ1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportThe Social Lights
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
 
Greenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight Digital
 
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
 
Digital trends 2017 by cxo today
Digital trends 2017 by cxo todayDigital trends 2017 by cxo today
Digital trends 2017 by cxo todayKiran Mandrawadkar
 
State of Social media - 2017
State of Social media - 2017State of Social media - 2017
State of Social media - 2017Connor Gallic
 
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...Distilled
 
Falls Church Small Business Digital Marketing
Falls Church Small Business Digital Marketing Falls Church Small Business Digital Marketing
Falls Church Small Business Digital Marketing Rad Integrated Media
 
Trend and Challenge Digital Marketing 2017
Trend and Challenge Digital Marketing 2017Trend and Challenge Digital Marketing 2017
Trend and Challenge Digital Marketing 2017Gilang Ridzky
 
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital MarketingHampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
 
ENTREPRENEUR EXPRESS: Business Marketing
ENTREPRENEUR EXPRESS: Business Marketing ENTREPRENEUR EXPRESS: Business Marketing
ENTREPRENEUR EXPRESS: Business Marketing Rad Integrated Media
 

What's hot (20)

Like us on Facebook! Does your FB content build your brand?
Like us on Facebook!  Does your FB content build your brand?Like us on Facebook!  Does your FB content build your brand?
Like us on Facebook! Does your FB content build your brand?
 
Social Media Trends in 2018
Social Media Trends in 2018Social Media Trends in 2018
Social Media Trends in 2018
 
17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgency17 digital trends for 2017 by @FrojdAgency
17 digital trends for 2017 by @FrojdAgency
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018
 
Key Digital Trends for 2018
Key Digital Trends for 2018Key Digital Trends for 2018
Key Digital Trends for 2018
 
Social Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian ManafuSocial Media Snow Camp 2017 - Cristian Manafu
Social Media Snow Camp 2017 - Cristian Manafu
 
What's Next: The Rise of Stories
What's Next: The Rise of StoriesWhat's Next: The Rise of Stories
What's Next: The Rise of Stories
 
20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscape20 digital trends for 2017 that will change the marketing landscape
20 digital trends for 2017 that will change the marketing landscape
 
Q1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportQ1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends Report
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBs
 
Greenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight's Magazine: Search & Social Media Survey Edition
Greenlight's Magazine: Search & Social Media Survey Edition
 
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders 2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
 
Digital trends 2017 by cxo today
Digital trends 2017 by cxo todayDigital trends 2017 by cxo today
Digital trends 2017 by cxo today
 
State of Social media - 2017
State of Social media - 2017State of Social media - 2017
State of Social media - 2017
 
2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA2015 Social Media Trends - GCAA
2015 Social Media Trends - GCAA
 
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...
SearchLove San Diego 2017 | Purna Virji | Conversions in a Landing Pageless W...
 
Falls Church Small Business Digital Marketing
Falls Church Small Business Digital Marketing Falls Church Small Business Digital Marketing
Falls Church Small Business Digital Marketing
 
Trend and Challenge Digital Marketing 2017
Trend and Challenge Digital Marketing 2017Trend and Challenge Digital Marketing 2017
Trend and Challenge Digital Marketing 2017
 
Hampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital MarketingHampton Roads AMA - 2017 Trends in Digital Marketing
Hampton Roads AMA - 2017 Trends in Digital Marketing
 
ENTREPRENEUR EXPRESS: Business Marketing
ENTREPRENEUR EXPRESS: Business Marketing ENTREPRENEUR EXPRESS: Business Marketing
ENTREPRENEUR EXPRESS: Business Marketing
 

Similar to 8 social media trends to watch in 2018

8 social media trends for government communicators in 2019
8 social media trends for government communicators in 20198 social media trends for government communicators in 2019
8 social media trends for government communicators in 2019Arik Hanson
 
8 Social Media Trends to Watch in 2018
8 Social Media Trends to Watch in 20188 Social Media Trends to Watch in 2018
8 Social Media Trends to Watch in 2018Arik Hanson
 
8 Social Media Trends to Watch for the Rest of 2019
8 Social Media Trends to Watch for the Rest of 20198 Social Media Trends to Watch for the Rest of 2019
8 Social Media Trends to Watch for the Rest of 2019Arik Hanson
 
8 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 20198 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 2019Arik Hanson
 
9 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 20179 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 2017Arik Hanson
 
9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PR9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PRArik Hanson
 
9 social media trends to watch in 2020
9 social media trends to watch in 20209 social media trends to watch in 2020
9 social media trends to watch in 2020Arik Hanson
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
2017 New Trends in Social Media
2017 New Trends in Social Media2017 New Trends in Social Media
2017 New Trends in Social MediaMike Georgopoulos
 
9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PR9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PRArik Hanson
 
14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021Arik Hanson
 
10 Social Media Trends for 2024
10 Social Media Trends for 202410 Social Media Trends for 2024
10 Social Media Trends for 2024Arik Hanson
 
Snapchat
SnapchatSnapchat
SnapchatNanki89
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015Hellocomputer
 
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...Bad Rhino Inc
 
2016-11_2017SocialMarketingPlanningGuide--v1
2016-11_2017SocialMarketingPlanningGuide--v12016-11_2017SocialMarketingPlanningGuide--v1
2016-11_2017SocialMarketingPlanningGuide--v1Isaac Saliendra
 
The 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to Know
The 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to KnowThe 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to Know
The 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to KnowSevenAtoms Inc.
 
Choose your tools - pick the right platforms to make the most of your time on...
Choose your tools - pick the right platforms to make the most of your time on...Choose your tools - pick the right platforms to make the most of your time on...
Choose your tools - pick the right platforms to make the most of your time on...CharityComms
 

Similar to 8 social media trends to watch in 2018 (20)

8 social media trends for government communicators in 2019
8 social media trends for government communicators in 20198 social media trends for government communicators in 2019
8 social media trends for government communicators in 2019
 
8 Social Media Trends to Watch in 2018
8 Social Media Trends to Watch in 20188 Social Media Trends to Watch in 2018
8 Social Media Trends to Watch in 2018
 
8 Social Media Trends to Watch for the Rest of 2019
8 Social Media Trends to Watch for the Rest of 20198 Social Media Trends to Watch for the Rest of 2019
8 Social Media Trends to Watch for the Rest of 2019
 
8 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 20198 Social Media Trends to Watch in 2019
8 Social Media Trends to Watch in 2019
 
9 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 20179 Social Media Trends to Watch in 2017
9 Social Media Trends to Watch in 2017
 
9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PR9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PR
 
9 social media trends to watch in 2020
9 social media trends to watch in 20209 social media trends to watch in 2020
9 social media trends to watch in 2020
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
2017 New Trends in Social Media
2017 New Trends in Social Media2017 New Trends in Social Media
2017 New Trends in Social Media
 
9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PR9 New Digital Trends Re-Shaping PR
9 New Digital Trends Re-Shaping PR
 
14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021
 
10 Social Media Trends for 2024
10 Social Media Trends for 202410 Social Media Trends for 2024
10 Social Media Trends for 2024
 
Snapchat
SnapchatSnapchat
Snapchat
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015
 
#Idmyr social media
#Idmyr social media#Idmyr social media
#Idmyr social media
 
Content matters
Content mattersContent matters
Content matters
 
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...
 
2016-11_2017SocialMarketingPlanningGuide--v1
2016-11_2017SocialMarketingPlanningGuide--v12016-11_2017SocialMarketingPlanningGuide--v1
2016-11_2017SocialMarketingPlanningGuide--v1
 
The 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to Know
The 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to KnowThe 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to Know
The 3 Jaw-Dropping 2016 Visual Content Marketing Statistics You Need to Know
 
Choose your tools - pick the right platforms to make the most of your time on...
Choose your tools - pick the right platforms to make the most of your time on...Choose your tools - pick the right platforms to make the most of your time on...
Choose your tools - pick the right platforms to make the most of your time on...
 

More from Arik Hanson

Social Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaSocial Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaArik Hanson
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Arik Hanson
 
How to Build and Nurture an Effective Employer Brand
How to Build and Nurture an Effective Employer BrandHow to Build and Nurture an Effective Employer Brand
How to Build and Nurture an Effective Employer BrandArik Hanson
 
Taking your Tourism Social Content Strategy to the Next Level
Taking your Tourism Social Content Strategy to the Next LevelTaking your Tourism Social Content Strategy to the Next Level
Taking your Tourism Social Content Strategy to the Next LevelArik Hanson
 
Growing your blog is all about...
Growing your blog is all about...Growing your blog is all about...
Growing your blog is all about...Arik Hanson
 
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
 
Your Content Strategy is Broken--Here's How to Fix It
Your Content Strategy is Broken--Here's How to Fix ItYour Content Strategy is Broken--Here's How to Fix It
Your Content Strategy is Broken--Here's How to Fix ItArik Hanson
 
How to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessHow to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessArik Hanson
 
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
 
How to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a DayHow to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a DayArik Hanson
 
8 Golden Rules For Sure-Fire Success with Facebook Ads
8 Golden Rules For Sure-Fire Success with Facebook Ads8 Golden Rules For Sure-Fire Success with Facebook Ads
8 Golden Rules For Sure-Fire Success with Facebook AdsArik Hanson
 
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of TomorrowArik Hanson
 
How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)Arik Hanson
 
9 Digital Strategies to tell your CSR story
9 Digital Strategies to tell your CSR story9 Digital Strategies to tell your CSR story
9 Digital Strategies to tell your CSR storyArik Hanson
 
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets ClicksLikable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets ClicksArik Hanson
 
Social Media & Executive Leaders
Social Media & Executive LeadersSocial Media & Executive Leaders
Social Media & Executive LeadersArik Hanson
 
Solo pr presentation final
Solo pr presentation finalSolo pr presentation final
Solo pr presentation finalArik Hanson
 
Influencer Outreach Best Practices - BlogWorld LA 2011
Influencer Outreach Best Practices - BlogWorld LA 2011Influencer Outreach Best Practices - BlogWorld LA 2011
Influencer Outreach Best Practices - BlogWorld LA 2011Arik Hanson
 
Blogs, Bribes and Blasphemy: 10 best practices for Influencer Outreach
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachBlogs, Bribes and Blasphemy: 10 best practices for Influencer Outreach
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
 
11 Blogger Outreach Best Practices
11 Blogger Outreach Best Practices11 Blogger Outreach Best Practices
11 Blogger Outreach Best PracticesArik Hanson
 

More from Arik Hanson (20)

Social Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast MinnesotaSocial Media Trends 2023 @ Social Media Breakfast Minnesota
Social Media Trends 2023 @ Social Media Breakfast Minnesota
 
Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023Social Media Marketing Trends to Follow in 2023
Social Media Marketing Trends to Follow in 2023
 
How to Build and Nurture an Effective Employer Brand
How to Build and Nurture an Effective Employer BrandHow to Build and Nurture an Effective Employer Brand
How to Build and Nurture an Effective Employer Brand
 
Taking your Tourism Social Content Strategy to the Next Level
Taking your Tourism Social Content Strategy to the Next LevelTaking your Tourism Social Content Strategy to the Next Level
Taking your Tourism Social Content Strategy to the Next Level
 
Growing your blog is all about...
Growing your blog is all about...Growing your blog is all about...
Growing your blog is all about...
 
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads
 
Your Content Strategy is Broken--Here's How to Fix It
Your Content Strategy is Broken--Here's How to Fix ItYour Content Strategy is Broken--Here's How to Fix It
Your Content Strategy is Broken--Here's How to Fix It
 
How to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of LessHow to Keep Up with Social Media in 30 Minutes a Day of Less
How to Keep Up with Social Media in 30 Minutes a Day of Less
 
8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads8 Golden Rules for Sure-Fire Success with Facebook Ads
8 Golden Rules for Sure-Fire Success with Facebook Ads
 
How to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a DayHow to Stay On Top of Social Media in 30 Minutes a Day
How to Stay On Top of Social Media in 30 Minutes a Day
 
8 Golden Rules For Sure-Fire Success with Facebook Ads
8 Golden Rules For Sure-Fire Success with Facebook Ads8 Golden Rules For Sure-Fire Success with Facebook Ads
8 Golden Rules For Sure-Fire Success with Facebook Ads
 
10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow10 Skills of the PR Pro of Tomorrow
10 Skills of the PR Pro of Tomorrow
 
How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)How to Build a Personal Brand Online (for Executives)
How to Build a Personal Brand Online (for Executives)
 
9 Digital Strategies to tell your CSR story
9 Digital Strategies to tell your CSR story9 Digital Strategies to tell your CSR story
9 Digital Strategies to tell your CSR story
 
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets ClicksLikable Content: 33 Actionable Tips to Create Content that gets Clicks
Likable Content: 33 Actionable Tips to Create Content that gets Clicks
 
Social Media & Executive Leaders
Social Media & Executive LeadersSocial Media & Executive Leaders
Social Media & Executive Leaders
 
Solo pr presentation final
Solo pr presentation finalSolo pr presentation final
Solo pr presentation final
 
Influencer Outreach Best Practices - BlogWorld LA 2011
Influencer Outreach Best Practices - BlogWorld LA 2011Influencer Outreach Best Practices - BlogWorld LA 2011
Influencer Outreach Best Practices - BlogWorld LA 2011
 
Blogs, Bribes and Blasphemy: 10 best practices for Influencer Outreach
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachBlogs, Bribes and Blasphemy: 10 best practices for Influencer Outreach
Blogs, Bribes and Blasphemy: 10 best practices for Influencer Outreach
 
11 Blogger Outreach Best Practices
11 Blogger Outreach Best Practices11 Blogger Outreach Best Practices
11 Blogger Outreach Best Practices
 

Recently uploaded

Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxPeter Macinkovic
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 

Recently uploaded (17)

Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 

8 social media trends to watch in 2018

  • 1. ACH 8 Social MediaTrends to Watch in 2018 Arik C. Hanson ACH Communications December 19, 2017 SMB FPRA
  • 2. ACHACH ABOUT ARIK • 20+ years experience; solo since 2009; @arikhanson • Blogger, podcaster, e-newsletter maker, board member, event organizer SMB FPRA
  • 4. ACHACH THEY’RE NOT ALL OBVIOUS Just 95% of them. SMB FPRA
  • 5. ACHACH TODAY: • Hit on 8 obvious trends • Suggest 8 “trends within the trends” that are far more apt to impact your work in the year ahead • Ideas on action steps to take as a result SMB FPRA
  • 6. ACHACH Obvious Trend #1: More brands are investing in influencer marketing SMB FPRA
  • 8. ACHACH But really… Corporate blogging is primed to re-stake its claim at the heart of social storytelling SMB FPRA
  • 12. ACHACH Corporate blogging = storytelling + media opportunities SMB FPRA
  • 14. ACHACH For now: • Think holistically about your corporate blog. Storytelling + Brand + Promotion + Media. o Repurpose blog posts as media pitches/bylines. • Remember: It’s OK to talk about your company, what you do and why you do it. Storytelling can and should focus on YOU! o Think about your blog like a newspaper—hold editorial board meetings, assign “beat reporters.” • Also remember: There’s no excuse for your blog NOT to look great (visually) in 2017! SMB FPRA
  • 15. ACHACH Obvious Trend #2: 2018 is the year video explodes! SMB FPRA
  • 17. ACHACH But the trend within this trend is… The scrutiny around video metrics on social media channels is what will explode. SMB FPRA
  • 18. ACHACH Why? • First: Hundreds of millions of dollars are at stake. • Second: Current view metrics on Facebook are very soft o Like, 3 seconds soft (on Facebook, Twitter and Instagram) o Auto-play is in play • The pressure for social ROI will increase SMB FPRA
  • 19. ACHACH Case in point: 12,000 views = .001 engagement rate SMB FPRA
  • 20. ACHACH Case in point: 9,000 views = .0006 engagement rate SMB FPRA
  • 21. ACHACH For now: • Consider: Is the cost to produce more video in 2018 worth it? Are short view metrics enough? • Focus on more meaningful video metrics: o 10-second views o Average watch time o Post engagements (likes+comments+shares) SMB FPRA
  • 22. ACHACH Obvious Trend #3: Jump on the voice tech bandwagon! SMB FPRA
  • 23. ACHACH There is steam here… • 24 MILLION speakers are projected to ship in 2017. o Compared with just 6 million shipped in all of 2016 • More than 15,000 Alexa skills exist (um, that’s a LOT) SMB FPRA
  • 24. ACHACH But really, voice tech is still a few years away. For now, you just need to understand how it works SMB FPRA
  • 25. ACHACH Consider: • The top 8 things people are using voice tech for in their homes: o 1 — Setting a timer (85%) o 2 — Playing a song (82%) o 3 — Reading the news (66%) o 4 — Setting alarms (64%) o 5 — Checking the time (62%) o 6 — Telling a joke (60%) o 7 — Controlling lights (46%) o 8 — Adds to shopping list (45%) o Notice anything missing? SMB FPRA
  • 27. ACHACH Add to that: • According to a Recode article from earlier this year, “69 percent of the 7,000-plus Alexa “Skills” have zero or one customer review, signaling low usage.” • And, more importantly: “When developers for Alexa and its competitor, Google Assistant, do get someone to enable a voice app, there’s only a 3 percent chance, on average, that the person will be an active user by week 2.” SMB FPRA
  • 28. ACHACH Dig in: • Go buy an Alexa Dot – just $30 • Experiment more with Siri and Google Assistant • Try 3-5 new “skills” each week • My favorites: o “Alexa sing your favorite Christmas Carol” o ”Alexa, use One Minute Mindfulness” o “Alexa, talk to Best Buy.” o “Alexa, sound like a cat.” SMB FPRA
  • 29. ACHACH The real trend here is… It’s corporate podcasting that’s primed to blow up SMB FPRA
  • 30. ACHACH Consider the facts: • 40% of Americans have listened to a podcast • 24% of Americans listen to a podcast monthly (up from 21% last year) • 15% of Americans have listened to a podcast in the last week • 58% of those weekly listeners spent up to FIVE HOURS listening to podcasts • 41% of those weekly listeners listen to up to 11 podcasts each week SMB FPRA
  • 34. ACHACH For now: • Do you/your company have the tech know-how to pull a podcast off (or, budget)? • Could a podcast help further your thought leadership or awareness goals? • Could a podcast build off existing content like a corporate blog or LinkedIn published posts? SMB FPRA
  • 35. ACHACH Obvious Trend #4: Organic reach is dead! SMB FPRA
  • 36. ACHACH And, the numbers certainly back that up. • U.S. social network ad spending will surpass $21 billion, accounting for 25.5% of all digital ad spending • Currently, a brand’s organic social content is getting 2-4% reach on Facebook on a good day. SMB FPRA
  • 37. ACHACH But, I would argue… Organic social media is poised to make a big comeback! SMB FPRA
  • 38. ACHACH WHY? • Instagram stories o No algorithm yet. Brands are seeing big engagement numbers here. o “Stories” has 300 million daily active users (1/3 of all users) SMB FPRA
  • 39. ACHACH WHY? • Facebook Live video o With video getting more placement in the Facebook newsfeed (especially LIVE video), you’re starting to see more of this show up. o STAT: People spend three times longer watching live video as opposed to prerecorded SMB FPRA
  • 41. ACHACH Why? • Facebook “Stories” o No cost o Seriously low competition (right now) o More potential viewers! SMB FPRA
  • 43. ACHACH Why? • LinkedIn Published posts o STAT: 36 percent of LinkedIn members now read interesting articles they find in their feed, an increase of 20 percent since 2014. SMB FPRA
  • 45. ACHACH Why? • LinkedIn video. o Again, the algorithm may be prioritizing these videos in an attempt to promote usage of LinkedIn’s new video feature. Opportunity for brands! SMB FPRA
  • 46. ACHACH Obvious Trend #5: Fake news will continue to clutter our lives. SMB FPRA
  • 47. ACHACH But also consider… The opportunity: More brands will move into social issue and political activism via social media SMB FPRA
  • 48. ACHACH One brand is leading the way. SMB FPRA
  • 51. ACHACH Consider this research: • 67 percent will buy your brand for the first time solely based on your position on a political issue • 57 percent of consumers buy or boycott brands based on a brand’s position on a social issue or political issue
  • 52. ACHACH Obvious Trend #6: More companies will launch Employee Social Advocacy Programs SMB FPRA
  • 53. ACHACH Maybe it does make sense. • 25% growth in employee advocacy program adoption over the last year. • 30% growth in social selling in the past year. SMB FPRA
  • 54. ACHACH But, more realistically… The proliferation of executives using LinkedIn Publishing + new native video will be more impactful SMB FPRA
  • 55. ACHACH Benefits include: • Access to the largest professional network on the web (500 million users) • Not the widest reach, but the RIGHT reach (employees, vendors, customers) • Perceived as more personal than other executive comms platforms • Ease of publishing—essentially the easiest WYSIWYG in history SMB FPRA
  • 56. ACHACH Plus, LinkedIn video may explode • Videos from the limited release for individuals are getting shared 20+ times more than any other content. • LinkedIn plans to roll out native video for brands in early 2018 (according to rumors) • Video > text on other platforms—will LinkedIn be any different? SMB FPRA
  • 58. ACHACH For now: • Start by updating executive LinkedIn profiles (you might be surprised how many aren’t—or how many aren’t even ON LinkedIn!) • Consider a pilot publishing program with one key executive • Consider possible use cases for native video on LinkedIn in the meantime: o Executives expounding on their LinkedIn Published Posts? o Employees sharing personal perspectives from brand events or milestone moments? o Q&A fireside chats with key executives?
  • 59. ACHACH Obvious Trend #7: Twitter will die (or, be acquired). SMB FPRA
  • 60. ACHACH What’s much more realistic is… Twitter becoming completely irrelevant to brands from an engagement perspective SMB FPRA
  • 61. ACHACH 4 big reasons • It’s increasingly not a safe place for users. o See slew of events and backlash in 2017. • It’s not an easy place for new users. o Twitter growth has stagnated in recent years. Instagram’s numbers now dwarf it. • It’s not why people are going to Twitter o News, politics, sports--these are the reasons people are spending time on Twitter in 2017. • It’s not a traffic driver o A 2014 Shareaholic survey claimed that Twitter drove just 1/15 the amount of referrals to publishers as Facebook
  • 62. ACHACH For now: • Revisit your approach—maybe Twitter isn’t a part of your social media strategy AT ALL in 2018. • Twitter is still an EXCELLENT research tool (think media and influencers) • Twitter is still a great way to connect with, and keep tabs on, media. • Twitter is still a great way to serve customers (and watch and observe behaviors).
  • 63. ACHACH Obvious Trend #8: Our chatbot overlords will rule the world SMB FPRA
  • 64. ACHACH And yeah, they probably will eventually… • After all, more than 100 million Messenger bots are now active on Facebook -- a 233 percent YOY growth over last year’s 33,000.
  • 65. ACHACH But think about this… SMB FPRA
  • 66. ACHACH The trend within the trend here: more brands will pursue private social media marketing • Consider the facts: o Open rate for email: 20 percent; open rate for private messages: 98 percent o Notifications: More likely to be turned on for messaging apps than for email, Facebook o Organic reach for social at all-time lows SMB FPRA
  • 67. ACHACH How will this happen? SMB FPRA
  • 68. ACHACH How will this happen? SMB FPRA
  • 70. ACHACH Example: Solo PR Pro Private Facebook Group SMB FPRA
  • 71. ACHACH 8 Social Media Trends • #1: Corporate blogging resumes role as storytelling hub • #2: Increased scrutiny on social video metrics • #3: Corporate podcasting primed to explode • #4: The organic reach comeback • #5: More political/social issues activism via social media • #6: More executives will use LinkedIn Publishing + native video • #7: Twitter will cease to be an awareness/engagement tool for brands • #8: Brands start to figure out private social networking SMB FPRA