4. Psychological technique to get answers without
asking a direct question
Participants project their unconscious beliefs
into other people or objects
Reduces threat of personal vulnerability
Consists of a stimulus and a response
5. Theoretical Foundations of PT
• Uncover feelings, beliefs, attitudes and
motivation which many consumers find
difficult to articulate
• Discover the person’s characteristic modes of
perceiving his or her world and how to behave
in it
• Enter the private worlds of subjects to uncover
their inner perspectives in a way they feel
comfortable with
7. It is a simple technique devised by Galton in
1879.
In word association respondents are presented
with a list of words one at a time and asked to
respond to each with the first word that comes
to mind .
The word of interest called test words usually
55 single words.
9. This includes list of 40 incomplete sentences
and there is no specific time limit for the
respondent and psychologist.
The respondent makes such sentences that
manifest his unconscious desires, thinking,
frustrations, emotions, anxiety, mental state
etc.
10. In Sentence completion or unfinished sentences,
the respondents are given incomplete sentences
and asked to complete them. Generally, they are
asked to use the first word or phrase that comes to
mind.
Example
My father seldom.......................
Most people don't know that I'm afraid of..............
When I was a child, I.......................
When encountering frustration, I usually………………
I think most girls/boys ……….. ……..
12. CONSISTS OF
TEN symmetrical inkblots appear on separate
CARDS
BLACK AND WHITE(5), TWO COLOURED (2),
MULTICOLOURED(3)Seating side by side
Cards are shown one a time in the same order
Two Phases Process
•FREE ASSOCIATION PHASE
•AN INQUIRY PHASE
14. THE RORSCHACH INKBLOT TEST IS THE
MOST COMMONLY USED PROJECTIVE
TEST
IN A 1971 SURVEY OF TEST USAGE, IT WAS
USED IN 91% OF 251 CLINICAL SETTINGS
SURVEY
IT IS ONE OF THE MOST WIDELY USED TESTS
THAT EXISTS
IT IS WIDELY CITED IN RESEARCH
USED IN ASSESSMENT OF PERSONALITY AND
THOUGHT DISORDER
15. DEVELOPED BY HENRY A. MORGAN
AND CHRISTIAN D. MURRAY IN 1935
IT IS BASED ON MURRAYS THEORY OF
NEEDS –IT IS DESIGNEDTO FERRET OUT
PEOPLE’S BASIC NEEDS BY HAVING
THEM TO TELL STORIES
16.
17. instructions are as follows
THIS IS A TEST OF IMAGINATION. I AM GOING TO SHOW YOU
SOME PICTURES, ONE AT A TIME,
AND YOUR TASK WILL BE TO MAKE UP A STORY AS DRAMATIC
AND IMAGINATIVE AS POSSIBLE.
WHAT IS HAPPENING AT THE MOMENT
AND WHAT THE CHARACTERS ARE FEELING AND
THINKING?
WHAT WENT BEFORE/ WHAT LED UP TO IT?
WHAT IS GOING TO HAPPEN/ WHAT THE
OUTCOME WILL BE?
SPEAK YOUR THOUGHTS AS THEY COME TO YOUR MIND.
STRUCTURAL ASPECTS OF TAT– HOW THE STORIES ARE TOLD,
LANDUAGE, AND EXPRESSION ARE ALSO OBSERVED
19. TEST ADMINISTRATION INVOLVES THE
ADMINISTRATOR REQUESTING CHILDREN TO
COMPLETE THREE INDIVIDUAL DRAWINGS
ON SEPARATE PIECES OF PAPER.
CHILDREN ARE ASKED TO DRAW A MAN, A
WOMAN, AND THEMSELVES.
NO FURTHER INSTRUCTIONS ARE GIVEN AND
THE CHILD IS FREE TO MAKE THE DRAWING IN
WHICHEVER WAY HE/SHE WOULD LIKE.
20. The subjects have to explain why certain things
are most important¨ or least important¨, or to
"rank" or order¨ or “categorize” certain factors
associated with a product, brand or service
21. •Should used only when required
information cannot obtained by direct
method
•Should used for exploratory research
•Should not used for truthfully