Portfolio, with a sample of my most recent work, exploring process design, knowledge transfer and glocal interventions.

1. JOUMANA MATTAR MOUKARZEL
PORTFOLIO
PROCESS DESIGN KNOWLEDGE TRANSFER GLOCAL INTERVENTIONS
Uncovering insights,
defining the scope,
designing a process,
and engaging
stakeholders.
Creating content,
customized
templates, and
hosting participatory
experiences.
Enabling meaningful
exchanges, organizing
community building
experiences between
different countries.

2. PROCESS DESIGN
ECUMENICAL
DISABILITY
ADVOCATES
NETWORK (EDAN)
NGO focusing on the
recognition of PWD’s
status, rights and
accessibility needs.
Project scope:
Facilitating the
brainstorming and
ideation process for a
multi- disciplinary
team (Beirut for All)
resulting in a MEPI
proposal to implement
inclusive design in
Beirut.
SNOUBAR BAYROUT
New publishing house,
focusing on producing
quality arabic books.
Project scope:
Develop the strategy
and guidelines for
stakeholder
involvment, author
selection and design
commissions.
SOCIAL MEDIA
EXCHANGE (SMEX)
Empowers digital
activists to initiate
sustainable change
in the MENA region.
Project scope:
Curate a discussion
between stakeholders
to create a resource
platform (Tasharuk)
for digital advocacy
and a community of
collaboration.
NGO NGOPUBLISHING HOUSEDESIGN AGENCY
WONDEREIGHT
Beirut based branding
agency, creative work
in a new multi-
functional space.
Project scope:
Integrate founders’
visions for the
development of the
new space including
creating a program of
activities as well as
team alignment to the
new brand equity.
UNDERSTANDING
YOUR STORY
PROTOTYPING
USER JOURNEYS
DELIVERING
HOLISTIC RESULTS

3. WONDEREIGHT BRANDING AGENCY
DELIVERABLES
-Wondereight Story
-Program of activities for each floor
-Team building and alignment workshops
-Completed Business model canvas
-Visual summary (prezi) for team sharing
-Launch opening of the E-Room (training room)
as part of Beirut Design Week
CHALLENGES
-Create new brand vision after moving to a new
location with different functional spaces
-Incorporate team members into the new W8spirit
-Establish roles, responsibilities and best practices
-Empower ownership of the space and it’s additional
functions (gallery, shop, training room)
-Identify potential collaborators (designers, artists)
-Explore strategies for business development
-Establish W8 a reference of Lebanese design
DESIGN AGENCY
DEVELOPMENT
VISION
SPACE
ALIGNMENT
PROGRAM
Ground Floor
Parking
*2
First Floor
Second Floor
Mezzanine
*1
*4
*10
Creatives: designer + developers
Transparency / Young / Energetic / Inspiring
Brainstorming room
Boudy's Office
Management Professional
Conference room
Kitchen
Toilet
Terrace Homey / Natural / Casual / Tempting
+ Training Center Polyvalent
Walid's Office
Workshop Handy / Equipped / Practical
Studio: shooting room
Toilet
Entrance Mature / Creative Space / Iconic
W8 design shop including art gallery area
Innovative / Creative / Design / Interactive
Karim's Office
Server Room
W8 BUILDING
Functional
Inspirational
Productive
SPATIAL ENERGY
Spacious / Organized / Private
Stairs:Narrow/TransitionalStairsStairs/Elevattor
W8 Overview
ART
DESIGN
BRANDBUILDING
PROTOTYPING
WE WELCOME YOU IN W8
A PRO-FUN-CTIONAL SPACE WHERE
CO-CREATION IS ENCOURAGED AND
SELF-DISCIPLINED ARTISITS EXIST,
HAPPY TO DESIGN, PLAYING THE
ROLE OF CONSULTANTS FOR CLIENTS
WHO ARE YOUNG IN SPIRIT. THESE
TALENTED PEOPLE ATTRACT SEXY
BRANDS AND FIND THEMSELVES
PLAYING IN INTERNATIONAL WATERS,
SATISFIED OF BEING A REFERENCE,
THEY GROW WITHOUT GROWING OLD.

4. SNOUBAR BAYROUT
DELIVERABLES
-Aligned brand moodboard
-Brand report (guidelines+attributes)
-Stakeholders map
-Empathy maps
-Design brief
-Step by step commissioning maps
HB
LOCAL EVENT
ORGANIZERS
SCHOOLS/
UNIVERSITIES
LIBRARIES
INTERNATIONAL
BOOK FAIRS
DIFFUSION
WORD OF MOUTH
DISTRIBUTION
ABBOUDI
MB
YT
PROMOTIONCONTENT
FONT
SPONSORS
COURSIER
CONSULTANTS:
MICHEL
ABBOUDI
NABIL
PRINTER
WEB DESIGNER
GRAPHIC
DESIGNER
AUTHORSINDEX
TRANSLATORS
CORRECTOR
KEYING
ACCOUNTANT
RIGHTS/CREDITS
LAWYERS
OFFICIAL
LAWYERS
CONSULTANT
MANAGER:
AUDI
DIRECTOR/
COLLECTION
COMITÉ
DE LECURE
ASSISTANT
SECRETARY
DESIGN
LOGISTICS
DIRECTOR/
COLLECTION
ASSISTANT
SECRETARY
CHALLENGES
-Clarify brand positioning and attributes
-Distribute roles and responsibilities between
stakeholders and get buy-in
-Identify potential readers, their needs and habits
-Create coherence between different book categories
-Brief the designer to create the branding
STAKEHOLDER MAP
Identify stakeholders, map out roles and responsabilities
SNOUBAR
BAYROUT
BOARD
MEMBERS
EXTERNAL
STAKEHOLDERS
INTERNAL
STAKEHOLDERS
AREAS OF
INTERVENTION
PUBLISHER
ARABIC
CONTENT
COMMISSION
BRAND
BRIEF

5. NGO
INCLUSION
DESIGN
TEAM
IDEATION
REPORT
EDAN - BEIRUT FOR ALL
DELIVERABLES
-Team vision and mission
-Best practices for inclusive design
-Extensive project documentation using Google drive
-Contextual Interviews
-Personas
-Moodboard in geographical context
-Insights map
-Project parameters
-Report (process+concept brief+prioritization)
-MEPI proposal (application for funding)
CHALLENGES
-Create synergy between the multi-disciplinary team
-Understand and define inclusive design
-Research inclusive design case studies
-Investigate the challenges and opportunities of the
context (urban, social, economical and cultural)
-Assess the impact of an intervention on the quality
of life of the individual and community as a whole.
-Brainstorm ideas, collect and cluster into concepts
-Analyze different strategies for sustainability
-Select pilot project and write brief

6. LEILA
TASHARUK
DEVELOPING NEW LAYERS OF DIGITAL LITERACY
24 YEARS OLD, EGYPTIAN
SELF-TAUGHT BLOGGER
MY PROFILE
Favourites
Saved search
Name
Profession
Email - BLOG - Website
follow me:
My areas
of expertise:
ASK ME!
MY PREFERENCES
MY KEYWORDS
MY SETTINGS
MY CALENDAR:
-upload events
-saved events
MY NOTIFICATIONS:
-articles rated
-feedback submitted
-subscribed feeds
-followers
-downloaded content
daily
weekly
MY CONTRIBUTIONS
Recommended Content RELATED TO YOUR KEYWORDS
directory
of users
PEER REVIEWER
MY DASHBOARD
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UPLOAD NEW
+tags,keywords
Peer Reviews
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review
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VIDEO
VIDEO
Case
Study
Case
Study
TRAINERS
GUIDE
ENG I AR
About us I Contribution Criteria I Support us I Events I TOS I Help I Our partners I Contact usLogo Home
LOCAL
CASE
STUDIES
CONTEXT
1
ACTION
2
NGO
LEADERSEXUAL
HARASSMENT
! ?I DIDN’T
WHY?
TOUCH HER
ORGANIZE
A LIVE EVENT
FIND TRAINING
MATERIAL: EX.
HOW TO HOST
A TWEET-UP
RATE MATERIAL
RECOMMENDATIONS
FOR MATERIAL
UPLOAD CASE-STUDY
UPLOAD IMAGES/EVENT
SHARE LINKS
DOWNLOAD
RESOURCES
POST EVENT
ON TASHARUK
ONLINE
AUDIENCE
3
PREPARATION
TASHARUK
DEVELOPING NEW LAYERS OF DIGITAL LITERACY
FOLLOW-UP
TASHARUK
DEVELOPING NEW LAYERS OF DIGITAL LITERACY
EVENT
RT
PHOTOS
Q A
WE NEED
TO RAISE
AWARENESS
AND SPREAD
THE WORD
ONLINE!
LET’S DO
A LIVE TWEET-UP
I CAN TEACH
ALL THE
VOLUNTEERS
HOW!
OMAR
TASHARUK
DEVELOPING NEW LAYERS OF DIGITAL LITERACY
30 YEARS OLD, LEBANESE
EXPERT SOCIAL MEDIA TRAINER
CONTEXT
1
SEARCH FOR TRAINERS
IN THE AREA
CONTACT INFO FOR
AVAILABLE TRAINERS
GATHER RESOURCES
DESIGNS TRAINING
SEND REQUEST TO OMAR
TO SUBMIT A BID FOR DESIGN
AND DELIVERY OF TRAINING
OMAR RECEIVES BID
OMAR ASKS ORGANIZATION
TO RECOMMEND HIM
UPLOAD MATERIAL
UPLOAD IMAGES/EVENT
SHARE MATERIAL
TASHARUK
DEVELOPING NEW LAYERS OF DIGITAL LITERACY
FOLLOW-UP
TASHARUK
DEVELOPING NEW LAYERS OF DIGITAL LITERACY
TRAINING
RT
PHOTOS
Q A
ANTI
CORRUPTION
NGO
RECEIVED FUNDING
FROM INTERNATIONAL NGO
SOCIAL MEDIA
TRAINING FOR
STAFF VOLUNTEERS
BY SEEKING INPUT INTO
DECISIONS AND MAKING
SPENDING PUBLIC.
ACTION
INTL NGO
ACTION
2
LET’S MODEL
TRANSPARENCY
WENEED
PREMIUM MEMBER
OF TASHARUK
REGISTERED
USER
@
SEEKS ADVICE
FROM PEERS:
RATES MATERIAL
OMAR
NGO
PLATFORM
USER-CENTRIC
DIGITAL
RESOURCES
ADVOCACY
SMEX - TASHARUK
DELIVERABLES
-Visualization of ideation process and results
-Team buy-in and commitment to Tahsaruk
-Project name and definition
-Persona maps and user journeys
-Guidelines for content creation and management
-Report (project overview +deployment strategy)
-Infographic of 2 user journeys with Tasharuk
-Platform wireframes
-Design briefs
CHALLENGES
-Facilitate virtual discussions and brainstorming
between team members in 5 arab countries
-Understand the context and need of trainers and
digital activists in the MENA region (language,
internet speed etc.)
-Define the competitive landscape and existing
e-learning platforms
-Determine potential partners and establish
guidelines for collaboration
-Classify user types and needs using scenarios
-Prototype wireframes for user-centric navigation
-Assess existing training material, tools, resources
-Naming the project
-Handover to web developer
CONTENT
COMMUNITY
OF USERS
STAKEHOLDERS
USER
JOURNEY
HaydarHamz
oz I Jinane Khashouf I Mohamad Amarous
hkaIDelshadOthman!DohaKabalanIMo
hamadNajemIJessicaDheereIJoumana
MattarIRiccardoMusolesiI
Exchange
Insights
SMEX
PARTNERS
Consume
Curate
Create
Transfer
LadderofEngagement

7. BEHANCE BEIRUT
Community of design
enthusiasts coming
together for feedback.
Project scope:
Empowering the new
Behance Beirut Team
members, create
synergy on board and
harvest individual
talents to get
alignment and expand
the vision.
LEBANESE
AMERICAN
UNIVERSITY
Leading university
with a distinguished
program of design and
architecture.
Project scope:
Teach 3rd year
students how to evolve
their thesis proposal
by identifying the
community they are
designing for, selecting
the stakeholders,
mapping out their
journey, and projecting
how their design
intervention will
impact their
environment.
TEACHINGCAPACITY BUILDINGTRAINING WORKSHOPS
KNOWLEDGE TRANSFER
MIRADA MADRID
Consultancy
specialized in service
design and design
managment.
Project scope:
Deliver a series
of participatory
workshops around
design and its added
value to business,
targetting freelance
designers and SME
business owners.
Featured in Beirut
Design Week.
IDENTIFY NEEDS
+ DESIGN CONTENT
FACILITATE CUSTOMIZED
PARTICIPATORY WORKSHOP
TAKEAWAYS
+ FOLLOW-UP

8. MIRADA MADRID WORKSHOPS
OUTCOME
-Customized templates
-Program of activities
-Mirada Madrid ritual
-Toolkit for participants
-Process documentation
AUDIENCE (15 - 20 PAX PER WORKSHOP)
-Designpreneurs and freelance designers
-SME business owners
-NGO Program coordinators
PROGRAM
Mirada Madrid encourages continuous learning.
We investigate the concerns, challenges and
opportunities that face designers, entrepreneurs
and consumers and then design workshops that
offer practical tools and encourage knowledge
transfer between all participants.
These modular hands-on workshops are usually
launched as public events for a diversified audience.
Criteria:
-Customizable
-Process based
-Hands-on participatory process
WORKSHOP
PROGRAM
PARTICIPATORY
EXPERIENCE
CUSTOMIZABLE
HANDOUTS
Designpreneurship
Designing for innovation
Unleash customer potential
Demystifying the design brief
Visualize your business model
Prototyping creative business meetings
Design Management
Storytelling for business
Designing at multi_capacity

9. BEHANCE BEIRUT
OUTCOME
-Behance Beirut summary box
-Team member avatars
-Definition of roles and responsibilities
-Graphic facilitatin of the vision board
-Action plan for 2014-2015
-Identify moments of delight and discomfort
-Roleplay on pitching scenarios (for recruiting,
pitching, participation)
-Creating and testing a series of icebreakers and
community engagement exercises
-Guidelines for community growth
AUDIENCE (5 PAX)
Members of the Behance Beirut Organizing team
PROGRAM - 20 HOURS
During these creative team building workshops, the
Behance Beirut team will co-create a vision for 2015,
and harvest individual talents to get alignment and
expand the community reach.
VISION BOARD: Creating a common vision for Behance
Beirut and identifying milestones.
TEAM CAPACITY BUILDING: Empowering the team to
bring their talents to the table and take on new roles
and responsibilities.
COMMUNITY BUILDING: Reaching out to the creative
community by redesigning the interaction during the
Salons and Portfolio.
NGO
VISION
CAPACITY
BUILDING
STRUCTURE
METHODOLOGY
FOLLOW-UP

10. LEBANESE AMERICAN UNIVERSITY: DESIGN IN CONTEXT
OUTCOME
-Stakeholders fiche
-Empathy map
-Customer journey
-Context 360o
-Perfection game
-Project pitch / Feedback
-Lego Walkthrough
AUDIENCE (40 PAX)
Third year graphic design students
PROGRAM - 12 HOURS
During this workshop, students start with their
thesis proposal and create a holistic 360o
map that
reflects the community they are designing for,
including their stakeholders and identifying the
moments of delight their design intervention will
have. After this workshop they will be able to pinpoint
the touchpoints they will address during design
development in the next semester.
Map your thesis + identify
A) Stakeholders
B) Customer journey
C) Design solution
D) Context 360o
E) Impact
UNIVERSITY
TEACHING
DESIGN
MANAGEMENT
CONTEXT
INTERACTIVE
HOLISTIC
DESIGNER
Will be enabled by
{design solution} and will solve
{issue / opportunity}
resulting in
{benefit / value}
Game / interactive
graphic novel ( i need to
do this all again for the
novel to evaluate the
better option
Lack of role models,
leading to poor incentive
for civic engagement as
well as the problems we
face
More active Lebanese
youth i.e. more civic
engagement, which will
lead to a better improved
Lebanon
I BELIEVE
{new experience}
Lebanese youth should
be more civically
engaged
PRE(EXPECTATION)
DURING(EXPERIENCE)
POST(EVALUATION)

11. EMPLOYMENT,
TECHNICAL AND
VOCATIONAL
EDUCATION
TRAINING (ETVET)
CONFERENCE,
JORDAN
Conference for 45
stakeholders organized
by the EU delegation
office for the purpose
of developing an ETVET
strategy in Jordan.
Project scope:
Design and host a
participatory process
to build ownership and
ensure implementation
of a multi-stakeholder
strategy. Facilitated
with Susan Baghdadi.
SCRUM DAY, PARIS
Conference for agile
professionals to learn
new tools and
exchange insights.
Project scope:
Present a case study
of cross-pollination of
tools and collaboration
between designers,
agilers, service
designers and IT
experts. Sharing the
Unstuck jar toolkit.
Co-presented with
Pierre Hervouet.
EVENT FACILITATIONSERVICE JAM
GLOCAL INTERVENTIONS
BEIRUT
SERVICE JAM
Local hosting of the
Global Service Jam
(GSJ), an international
48 hour experience in
service design.
Project scope:
Organize and host the
Beirut Service Jam,
coordinate with GSJ, as
well as design the BSJ
program, mentors,
space, logistics,
sponsors. Concludes
with uploaded service
prototypes. Facilitated
with Diala Lteif.
CONNECT WITH
CHANGE MAKERS
ORGANIZE, EXCHANGE
+ COLLABORATE
MAINTAIN NETWORK
+ GROW COMMUNITY

12. BEIRUT SERVICE JAM
OUTCOME
-Logistics list (food, material)
-Sponsor booklet
-Managing jammer registration
-Coordinating with the Global Service Jam HQ
-Program of the jam
-Finding and contacting mentors
-Customized templates and handouts
-Twinning with other jams (Dundee)
-Creating and maintaining blog and social media
-Hosting and giving feedback
AUDIENCE (30 PAX)
-Design enthusiasts (students and professionals)
-SME business owners
-Curious learners
-Insight seekers
EXPERIENCE
Organizing and facilitating 2 editions of the Beirut
Service Jam and exposing the Beirut design
community to an international hands-on experience
about service design.
Designing our program to guide the participants
through the journey using interventions from local
specialists, and interactive feedback with jammers
from all around the world! Service prototypes are
published on the global platform under a Creative
Commons License and are free to browse. It’s all
about doing not talking!
SERVICE DESIGN
EXPERIENCE
48HOURS
PROTOTYPE
INTERNATIONAL
COMMUNITY
BEIRUT
2014
USER-CENTERED CO-CREATIVE SEQUENCING EVIDENCING HOLISTIC

13. CASE PRESENTATION, SCRUM DAY PARIS
OUTCOME
-Presentation of Beirut Service Jam (BSJ)
-Unstuck Jar: a toolkit with a set of cards
describing different tools used during BSJ
-Opportunity to integrate new tools into a
growing discipline and learn from others
AUDIENCE
-Agile experts
-Scrum master
-IT and web developers
EXPERIENCE - 40 MINS PRESENTATION
Presentation of Beirut Service Jam as a case study
for cross-pollination between service design and
agile methodology. Incorporating best practices for
different disciplines to create an integral program
that engages participants with no previous
experience of service design.
PRESENTATION
CONFERENCE
EXCHANGE
INSIGHTS
COLLABORATION
TOOLKIT
Agile
Service Design54321
1
2
3
4
5
Unstuck JarreBodystorming
GSJ
Icebreakers Brainstorming
+ Regroupement
Post-its!
Cuillères
+ Team debrief

14. ETVET CONFERENCE, JORDAN
OUTCOME
-Customized templates
-Participatory leadership process
-Graphic facilitation
-Mediating conversations between stakeholders
-Report (including harvested results)
AUDIENCE (45 PAX)
-Government counterparts from the Ministry of
Planning and International Cooperation, Ministry of
Labour, Ministry of Education and Higher Education,
Technical expert in fields of employment, technical
and vocational education and training, economic
and social policies
-Business representatives
-Representatives from Education institutions
-EU delegation internal experts
EXPERIENCE PROGRAM - 12 HOURS
A facilitated workshop for various stakeholders with
the purpose of developing a revised employment and
technical and vocational education training strategy
in Jordan, including:
-Active involvement of stakeholders
-Sharing of relevant information
-Feedback and input on the consultants’ proposals
EU CONFERENCE
FACILITATION
PARTICIPATORY
STRATEGY
STAKEHOLDERS
BUY-IN

15. COLLABORATION
CATALYST
Without getting clarity
and aligning
stakeholders on a
common vision, no
amount of post-its will
make the project work;
the better I get at
listening, the better i
get at translating
needs into insights and
then requirements.
PROTOTYPING
Otherwise known as
DIY on a budget,
enables co-creation
and greatly speeds up
understanding of the
project scope both for
the consultant and
client, added bonus: it's
fun!
RITUAL
Participatory processes
enable new interactions,
skills and mindsets,
which can leave people
feeling vulnerable. By
creating structured
activities, like check-in
games and closing each
workshop with
evaluation tools, we can
build authentic and
sustainable long term
relationships.
joumana.mattar.moukarzel
joumana.mm@gmail.com
INSIGHTS
CLARITY
SCOPE
DEFINE
PROTOTYPE
TOOLS
CONSULT
STRATEGY
DELIVER
ENVISION
CREATE
CONTENT
CUSTOMIZE
FACILITATE
WORKSHOP
PARTICIPATORY
FEEDBACK
IMPLEMENT
EXPERIENCE
EXCHANGE
PERSPECTIVE
HANDS-ON
INTERNATIONAL
LOCAL
ORGANIZE
COLLABORATE
COMMUNITY
JOUMANA MATTAR MOUKARZEL
TAKEAWAYS
PROCESS DESIGN KNOWLEDGE TRANSFER GLOCAL INTERVENTIONS