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Social Media and Enterprise Architecture - Introduction and Implications

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Social media is in your enterprise already whether you want it to be or not. How can you leverage social media's power while integrating it into your enterprise architecture? This presentation introduces concepts you can use to integrate social media tools and their benefits into your enterprise architecture.

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Social Media and Enterprise Architecture - Introduction and Implications

  1. 1. Social Media and Enterprise Architecture Mike Ellsworth Enterprise Social Media Strategist Social Media Performance Group
  2. 2. About ME Linkedln user since June 16, 2003, 6 weeks after it debuted (member number 8893) Networking online since the 80s 15 years at Nielsen Co. 6 years as IT strategy consultant 7 years at State of Minnesota — Program Director of CareerOneStop But here as a citizen and entrepreneur Copyright © 2012, Social Media Performance Group, Inc. All Rights-. Ital-1=Im: n‘.
  3. 3. Agenda Why does social media need enterprise architecture? What is Social Media? Why do enterprise architects need to understand social media? Enterprise Social Media Architecture Features Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  4. 4. Quick poll How many of you read blogs? I — write a blog? ‘ 1,‘ 2‘ . _VW — Personal, Intranet, public site lr '5 How many use Wikipedia? ,2 — Contribute? l; How many of you have a Linkedln, F Twitter, Facebook account? 2 Other sites? How many are responsible for social media architecture? Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  5. 5. Social Media Needs Enterprise Architecture - EA can help manage the change involved in social media and the individuals and teams involved - EA transformative and adaptive processes help manage staff skills, project mix, business priorities and challenges - EA, as always, helps align technology planning with business strategy Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  6. 6. Social Media Needs Enterprise Architecture - Business Architecture Social media often comes into the enterprise without a solid business model, a cohesive business operating model, or business technology solution delivery - Data Architecture Social media usually doesn’t have an internal data architecture or analytics to drive business strategy and optimization decisions - Application Architecture Social media internal and external app use cases ar and the business is typically UI to inform design and construction (or acquisition) ar application integration Copyright © 2013 Social Media Performa
  7. 7. The Rise of Enterprise Social Media « If Facebook were a country, it would be the world’s third US Monthly Time Spent Online largest, with more than 1 ‘“"""°"-"°*“°"'-"I billion people, having ; 25”’ 83"’ overtaken the US, at 317 M million ~ Nearly two-thirds of US “‘ 1 Internet users regularly use a , ':: MM: 'I social network ~ Nielsen Netview found thatin : “:_ ‘fl: 2010 social media use by : ,:, ,:: ,l/ ,, Americans dwarfed other online usage by more than Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  8. 8. The Rise of Enterprise Social Media - 90% of F500 will implement an Enterprise Social Network (ESN) by end of 2013 —Deloitte Study _ _ it-3' " . Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  9. 9. The Rise of Enterprise Social Media « 90% of F500 will implement an Enterprise Social Network , ,,, ,,, n,, ,,, ,,, e,, ,,, ,,, ,,, ,,e (ESN) by end of 2013 ‘“"""°"‘°*“°“"" ~ Age 40-49 40% more likely to 25"’ 83"’ register and more than 100% , , more likely to post >4 times per month than 20-29 year “‘ olds . 'Z: Z.“IfT I Z r Cisco: 30% of incoming workforce would accept less money to work for a company l/ ,, with modern connectivity and collaboration solutions Social Media Performance Group, Inc. All rights reserved.
  10. 10. What is Enterprise Social Networking? - Software that enables open lines of internal and external communication for an enterprise. - Organization (Company) to Consumer - Consumer to Organization - Employee to Employee - Consumer to Consumer Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  11. 11. What is Enterprise Social Networking? - 66% of decision makers cite collaboration as a critical success factor for their social networking solution, followed by efficiency gains (productivity) at 64% Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  12. 12. Social Media in the Enterprise - Typical Social Media Application Areas: — Marketing — Branding — Sales Be Found / / Grow E . "gage Business Copyright © 2013 Social Media Performance Grou
  13. 13. Social Media in the Enterprise 0 Other Great Places to Use Social Media: — Customer Service — Product Development — Employee Engagement — Knowledge Management — Crisis Communications — Marketing Research A Copyright © 2013 Soci ll. lVltaujit: i‘ri; lnifo1.
  14. 14. Social Media in the Enterprise - Customer Service — Comcast uses Twitter to move customer support toward real—time Realtime results for comcastcares JamiMiami 3.10 em: ' @aLamiMi1ml Happy to help! 3 03, 3 ago §. e__: ;j, ‘>~: I_>: _‘. V.__: .‘_~? -f-l -fl ljvjge/ I;: j‘l.5f3atli: lli : flcQ you and your team are the BEST EVER! Thanks for helping me with my intemet problems today of all days! 113.53,): "-3[_l. _ . '.&-: -', comcastcares: @JarniMiami Happy to helpl about I hour later Fl-3”l'. l » VIEW T'. set JamlMlaml: @9_Qm_cg§_(§_g_Lg_g you and your team are the BEST EVER! Thanks for helping me with my internet problems today of all days! J ~13‘-E aailf 2"-%. .:‘: . . ~Yl. .eu'». »:. .9.r. I . l.: i.t: «e. ra53‘l: _lJ the cranky but lovely tmamimiami 8. @Ilzwebgage calm 8. that's huge 35l'llll ‘ r“l. ”‘! li slip’ u pgrllsa @g_9mggg§g_r_g_; Frank I love u and I dont even HAVE corncast You keep Cop Eafl‘ ‘. l>'l, ‘.l ‘linii
  15. 15. Social Media in the Enterprise - Product Development — Dell listened to their online community, created a Linux product The Dell Coniiiiiinitv has contnoute-.1 iueas l promoted l| l1l*3Sl Comments DI[“. l'3l H7932 I-E Efil IJESE II-Li’-‘lI‘l1Ef‘il3 VIIESE 'l'i Jlflllifi F-3' l ll I treat me? Dell makes excuses for backing off Linux l S ta Sllpoms bv‘ -~-, i. l , l . _ _, ,. =3. aim. Dell needs a C13SVlL‘{! utSElD economics Suppl, does llOl push d-: -mand its the cthet mai, around He mallet ‘M331 Steve Eallmei says at no mat! -:-I how good 3 deal you ‘: '-I” get on DEM licenses if you zoiiiply with the cortipari 3 wishes Contply with the DOJ and gI‘. E e= iei‘, 'bod, - a fail shake Dell Otherwise you can close the lautori , tow and gri hunts. » ‘flit: -‘ isiit 1995': allyltlijlé ‘Dell may have truly done therriseltes mote liairit than good by promising Linux and then -. vitli~| icilding it it will be Il‘IlF: lé'Sllllg to see law they pioggeg will? this delicate 5llt| i3lI| ;[t ‘ : :=rr-parties selling grainstslieu LIUUI unlike Dell‘ : ,n : l i, ‘,. l-, hi l i’ -'i l-', ll lit‘! lei" HI‘-if
  16. 16. Social Media in the Enterprise ~ Employee Engagement — BestBuy’s WaterCooler has had 1.5M posts over 2 years, 10,000 employees a week using Fortune 500 Companies with Engaged Employees Report: $80,000—120,000 additional revenue per month Recruitment D G'°Wth in costs 55% lower _ $3 800 employee more profits productivity - $18,600 per employee more market value per employee Higher Higher profitability customer loyalty
  17. 17. Social Media in the Enterprise ~ Knowledge Management — IBM develops technology solutions three times faster using social media knowledge management The old knowledge management doesn't work, because it. .. - . ..defines knowledge as o transferable good, which is centrally provided. - . ..demonds knowledge-shoring without providing an audience. - . ..wonts to manage knowledge.
  18. 18. Social Media in the Enterprise - Crisis Communications — Domino’s Pizza YouTube video response from __ president: 650,000 views, 7,000 comments. eggs dominos pizza lar litter Mar Mar lutir ‘»'{ir »‘-‘pr Fpr flpr fipr ‘»'1:ir . ‘»'{ir flpr fipr ‘»'4:ir »‘—'pr '»'{ir fipr ‘»'pr "ir '»'{ir flpr ‘»'{ir »‘-‘pr '»'{ir . #‘; ir '»'‘pr 6 23 20 30 31 ‘I 2 3 4 5 G 7 3 0 ‘I0 11 ‘I2 13 ‘I-I ’§ ‘I6 ‘I7 ‘I3 ‘I0 20 21 22 l l
  19. 19. Social Media in the Enterprise a Marketing Research — Fiskars created a social media community — got 70 good product ideas within 12 hours Copyright © 201
  20. 20. Agenda Why does social media need enterprise architecture? What is Social Media? Why do enterprise architects need to understand social media? Enterprise Social Media Architecture Features Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  21. 21. mu’: fl r: u‘| ': I. :I'i: a ‘= r:I A Quick social media 101 Social Business Social Team Networking Collaboration Messaging portal Social Media Copyright © 2013 Social Media Performance Group, Inc. All rights reserved. -. .‘e. :;: '5>'= I ‘*2: in in 13?: 9::
  22. 22. 15 A (somewhat incomplete) Timeline of Social Media | dfiVe not to scale fliehr flimgkr *5’ 225 e, redwood sin. -cl ballnmore, Inc! 21202 410.637.5555 wwwJdlwe. corn
  23. 23. if? Social media is like teen sex. " ‘ix aj ‘E Everyone wants to do it. Nobody knows how. lg When it's finally done there is surprise it's not better. " Avinash Kaushik, Analytics Evangelist, Google f- / "W-93"‘ W34‘ ' ' . ,1' r‘ ‘ "l_Q“} t- | ’fi’- . v‘, . ", V‘ W’ ‘ilk ‘yi "'“"’. ' —. ¥‘: ‘fi'3 i ‘I } §§‘ ‘vii " 4 A V i ‘ , ' ‘ i ‘ ‘ : ., ‘.4. ~‘‘. *~‘' ‘ 1'' . -i“°‘' 1'-" ‘-rs’ *5", -.. =?’. m
  24. 24. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. | t’s about having a strategy for making your company or organization more like a person and less like a machine. lt’s about humanization. ' ” it ~ -cl : i?. ,t§§. 'élI. l Et; .1;i_u. . ~3.1g. .xs{‘i; ..I. i lvii; :.u; lt_= ,.i i§fe). ’I, I;1.! .,llit§l. I.li.
  25. 25. What is Social Media? “Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests. ” Joseph Thornley, CEO of Thornley Fallis Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  26. 26. What is Social Media? - Online activities involving three major components: — User Generated Content (UGC) _ n g in O n n, Most Helpful Customer Reviews titan The Infinite Plpollnn: Now to Manor social Media for Business-to-Business solos succus(Llnk)Edn 1 i i: ' y i, - -' “wi—t»a: u Great book w:1'- no fluf7' E‘. 'er~, th'ng in 1l"lS Dow 45 tangible are Vanda-on which ts wry liked it and recommedd — Sharing opinions am . . ratings with others i ' "" that Great book for sales In the socially connected world » " '4 l l- ~ 2. 1 tr ' ~ "‘. xvr-_-bank uInonVunfiodPnr:1IIl ‘aka all we been yOL have roan about sales are mien‘ Hem out This take: most ol these theories era update: them for (way 5 nterconnoctuo comnrorzo onwcnrnon: Highly rocomrfonc r : WumlInv>¢wholpluIloyou7 Ye: M: Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  27. 27. Agenda Why does social media need enterprise architecture? What is Social Media? Why do enterprise architects need to understand social media? Enterprise Social Media Architecture Features Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  28. 28. Failure is an Option - Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results, but that’s typically a result in a failure of strategy rather than a failure of the tool (software). Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  29. 29. Generational Pressure Gen Y demands access to social media , , their tool of choice ‘ . . Imagine if you were not allowed to use email because of security risk! ; K , “People want to use their favorite technologies at work. They're satisfying themselves and not waiting for IT” — Dennis Moore, SAP What is the cost of people working in isolation? Yahoo! News — 19 June 2007 Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  30. 30. Strongly Disagree 17% Strongly Agree Somewhat 13% Disagree Data Collected from 686 respondents from polls located at www. ca. com Somewhat Agree
  31. 31. Social Media is Unpredictable - "Most enterprise architectures depict a fairly predictable workflow. Social media can be disruptive where the applications have been designed to depend on very linear process f| ows. ” — Tom Nolle, president of CIMI, an IT consultancy Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  32. 32. Enterprise Social Media Architecture Challenges - Social software may not fit into the architecture — Security — Integration — Operational challenges ~ Social software market is highly fragmented — Outside the firewall — Inside the firewall Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  33. 33. Social Media Challenges Taxonomy — Tags Simple categories or key words User—defined “Folksonomy” Each item can have multiple tags Commonly used in blogs Used by Flickr, Gmail H § Can use to generate a tag clou . gm. T§, § 3 , £§‘.33,Soc' ‘N o_rk»§5'_' ‘E. .. E tcr. S. _‘3.'“3_gEl-D'%l3,§~"§"' 73c°. .a_, ,.,5.ia. .tivii-gel<': :., 'I. .t. .el. r.. '.e'; ¥i-§€§°'in.8‘7ia§l§“§ . -e I; ;—_. ...1;| § . ‘ ': t‘__; s’ ; -“ Socialégcorgputinggg . ;.. ~.. -93°" s : i 0.) Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  34. 34. Social Media Requires Rea| —Time — Presence - Tools that say where you are and what you are doing - Applications for mobile environment - Issues of “intimacy 4 vent st: -urn 9:» I mtnrnet nr1~‘. (.t‘t, a|rnPdl. z iharirmi Context aware interaction on social media channel <l. v-: lIl -. i,nm o. -:- mut ntlier (u-. t0rnr-I rtiannels (rmtext aware Interaction on your customer channels <ll‘. ll'l'lf: In-teal ltllvl amt n1.in. w_e é‘V0.‘lli‘- (m_w0”n> Nf'S| )Ul| ‘~lVt' lmsnruass prof PSS Filtered b| J‘oIflP$‘r relevant events with possible enrichment . ;;, HiY‘-, ._ Information Iniounatlun pun vssmg Copyright © 2013 Soci nce Group, Inc. All rights reserved.
  35. 35. Enterprise Social Media Data Architecture Challenges - Enterprise Data Managemen — Understanding & documenting data — Developing externally-facing enterprise data management architectures — Structuring unstructured data - Folksonomies — Developing semantic relationships — Creating and managing metrics — Security and access control Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  36. 36. Social Media Security Challenges - Communication with customers on public social media platforms could involve sensitive information - Yet restricting this communication forces users to use personal devices and accounts Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  37. 37. lPissues - Internal content generated by users will be covered by existing agreements - Issues where content created and used by different groups - Creative Commons is one solution — Variety of licenses covering attribution, commerce, derivation and sharing Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  38. 38. Agenda Why does social media need enterprise architecture? What is Social Media? Why do enterprise architects need to understand social media? Enterprise Social Media Architecture Features Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  39. 39. Enterprise Social Media Architecture Features - Typical ofaknowledge—sharing architecture — Similar to collaboration and knowledge management structures — Dynamic — Diverse (Linkedln, Twitter, Facebook, YouTube) — Evolving — Sharing — Collaborating — Mostly unstructured data — Semantic — a big challenge! Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  40. 40. Semantic Interaction Leading tot Social Knowledge Evoluticm Social Knowledge yo 5u_/ Jeqs Agent Knowledge Source: Cheng Zhang Enterprise data Architecture and its application in social networks htt9:[[bit. ly[19TgcZn Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  41. 41. Social Network Analysis - Big business in determining effectiveness of social media efforts - Big myth that social media effects are hard to quantify v WHY DO YOU set THAT LOOK EVERY TIME WE ASK ABOUT THE R01? l; H gum: ,. Copyrigh ‘
  42. 42. Changing What We Measure - ASPCA traces on—line donations and increased membership back to its social media efforts - Best Buy measured 85% lower turnover as a result of its Blue Shirt community - State Farm measures its internal blog by the improvement in morale Adapted from Measurement & engagement: why engagement is really the only thing that matters, Katie Delahaye Paine Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  43. 43. Changing What We Measure ~ Zero—budget YouTube videos about Barack Obama were seen by 120x the audience of Hilary Clinton’s multi—million dollar “largest town hall meeting in US history” ~ IBM receives more leads, sales and exposure from a $500 podcast than it does from a traditional ad Adapted from Katie Delahaye Paine Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  44. 44. Social Media Metrics - Some social media standard metrics - Sentiment - Online Reputation - Volume - Velocity - Conversation Rate - Amplification Rate - Applause Rate - Economic Value - Advertising Effectiveness Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  45. 45. Standard Classifications of Discussion Acknowledging receipt of - information Advertising something Answering a question Asking a question Augmenting a previous post . Calling for action Disclosing personal information . Distributing media Expressing agreement Expressing criticism Expressing support Expressing surprise Giving a heads—up Adapted from Katie Delahaye Paine Copyright © 2013 Social Media Performance Group, Inc. All rights reserved. Responding to criticism Giving a shout—out Making a joke Making a suggestion Making an observation Offering a greeting Offering an opinion Putting out a wanted ad Rallying support Recruiting people Showing dismay Soliciting comments Soliciting help Starting a poll
  46. 46. The SNA Lifecycle - Social Network Analysis (SNA) starts with collectin internal external ata Source: Cheng Zhang Enterprise data Arcltitecture and its application in social networks -
  47. 47. / . '2 . 0 “F ‘) 3 ‘:9 ' w'. H 1 - G If) 00 ' ‘ 0 G 0 V . ‘n I 0. . . c , “ m c a 6) It ‘u . _. it 1 -V G , — cry: Copyright © 2013 Social Media Periormancqabroup, Inc. All right_s seservegif ‘ 47
  48. 48. The SNA Lifecycle a Phase 1: Data Collection Ongoing phase due to continuous stream of data. Architecture must ensure all incoming data are reliably stored — Typically a high-volume from diverse sources — May include collection of data from internal users — Initial relevance scoring may be cessary due to volume Copyright © 2013 Social Media PerformarEeaGroup, Inc. All rights reserved.
  49. 49. The SNA lifecycle - Phase 2: Data Preparation Snapshot of data is basis for analytics queries — Huge challenge: Social media data are ephemeral — Establishing chain of custody of data — when collected, how transformed, when retired — May be compliance issues — example: hiring . I--: ..: ... ... _ , .. International Network for Social Network Analysis : Source: Cheng Zhang Enterprise dataCAPdHEleTc(t1J3B1é3rfi§>¢t%l 5/fl51§lli%§€iVc5lr>fi‘F1a§é@i€ilCI*il£L5’tlVk§rlQ§ llflltfgzflilfitvfli-19TgcZn
  50. 50. The SNA lifecycle a Phase 3: Analysis Execution. Analyses required by the business are likely to change often, although there will be some standard quefies — Offer ad hoc querying based on standard metrics — Reporting function must be very flexible and able to rnn: I: wt--I-Inn: nnnl rr”rr-I- All-4-I-In : r-I-r nrr: nI rvrnI: t : Networks How to represent various social networks t Tie Strength How to identify strong/ weak ties in the network 2 Key Players How to identify key/ central nodes in network : Cohesion Measures of overall network structure Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  51. 51. BIoo_s Liicrosloqs Bookrnari-; s Comments Events Images News video Audio Data. rletwori-rs All social; ‘ "enterprise architecture" 2% 24:1 Mentions about enterprise architecture Strength Senllmenl so” By Dam Resuns Anytime T Results 1 - 15 of 144 mentions 51% 15% 9 Driving Change through Business Architecture passion reach CIO Magaune - Found 4 hours ago" Business Architecture plus Enterprise . Architecture = Alignment Mathias‘s enterprise architecture team typically takes 1 hours avg. per mention th i:1“‘l: lrE‘l: . : i: " : "liaid: . l last mention 4 hours ago 4 hours ago _ 0,, 3 5' """‘"° “""'°'s <9 Sentiment Analysis by Gut Feel: What Doesn't Kill You Makes 0 retweets L Wall Street and Technology - Found 4 hours agoPh D is a scientmcaily—trained sentiment technologist with broad multidisciplinary experience in enterprise architectur i: t “‘i: irei: :.‘9r i: i:"‘ : t“l1aid: 13?. ‘ '9 ‘ U2’ : l3l? E'—1Z7T7f—' 3 Hzfifdd l >E‘l3i? li? l37-1-E positive 7 24 5 hours ago - on fik neutral i 119 negative I 1 4’ iGrafx(R) and LEADing Practice© Announce Strategic Partnership TOP KeYWO| 'd5 TlvlC Net - Found 5 hours ago and open source community. LEADing Practice IS enterprise [T 218 tri_e: ri: :‘te)t: ir to developing Enterprise Modeling and Enterprise Architecture ‘"°"“°°‘"'° 207 : : "ll: lrEl: .-: —r l: :: “iiaid? 3:7i: d2>32 : >?1:i: .4 l3lEl.1i? l . . “l: §i: i:: ‘:: ::1:lCll: l‘ V :43; awams [— 50 5 hours ago — on fik business F 25 9'“°""‘5“"'-"“'—" 2‘ £9 iGrafx® and LEADing Practice© Announce Strategic. .. I‘ it 16 ‘findous : 16 PRWeo » Found 5 hours ago and open source community. LEADing Practice is ed ' 15 dedicated to developing Enterprise Modeling and Enterprise Architecture 5” Frameworks ‘echnuogy I 13 i: t "‘l: lrE‘l: /EH’ i: i: “ : t“l'iai idel l3lE.1 ‘.132 "‘3"“9e'"9“‘ 1 11 5 hours ago - on egg Top Users ‘F’ LMI Awarded DHS's EAGLE ll Vehicle 1105 re 50 TMC Net ~ Found Nov 11. 2013 execution. performance management. Govemment enterprise architecture data management information sharing. information 9'9"“ security train endumncearchfll 4 : : » _ i‘‘i: i2:: ii; ‘44:. ~ i; i;: ~;; ::: i:i~: i: : ri ' case I 2 yesterday — lnlnrnrinnArrhitl 7 Copyright © 2013 Social Media Performance Group, Inc. All rights reserved.
  52. 52. The SNA lifecycle ~ Phase 4: Result Finalization. Results are made available to the user interface for end users and analysts to examine the results Number of Tweets by Time and Sentiment 1500 10 — Ratio F‘ o :2: iti'-. -'e ‘ l'--leg: ati'i~'E 1000 ' - . ' ‘ 0.5 500 ” ’"" l if Q9 Qll’ or <1‘? 65 «Q *9 '9 '5’ '3’ '1“ '1'} C} EWHUUV Sou rce: Cheng Zhang Enterprise dataCAPdHB; lefc‘€iJ? @1a3r19<9<itslatfifitsliefitfitiirfiirfiséeralcriléttvvlérltfl lltaltfizmjtltl/ M-19TgcZn
  53. 53. Social Network Analysis Life Cycle On-tine of(. ;,', ,e -‘"3’! /"'53 Analytics . ... ... ... ... ... ... . - - Analyst User Interface Extraction And Data Anaiysis Resuit Translormation Preparation Computation Finaiiaation (Phax 1) (Phase 2} (Phase 3} (Phase 4) Historic . . Pmmmion Pmdlmion Production | ntermed_iate SNA_ Data Analysis Analysis systems Systems Snapshot Result Data Data Continuous Iterative (Scheduled) Source: Cheng Zhang Enterprise data Architecture and its application in social networks htt : bit. i 19T cZn
  54. 54. Thank You! ~ You are welcome to connect with me: — Mike Ellsworth — Twitter: @smpgcom — Linkedln: www. Linkedln. com/ in/ MikeEllsworth — Facebook: www. facebook. com/ MichaelJEllsworth — bit. ly/ smigerformance — mellsworth@socia| mediaperformancegroup. com — 952-373-1006 Copyright © 2010, Social Media Performance Group, Inc. All Rights Reserved SM

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