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Brendon Allan | 30040996EVALUATION; QUESTION 02How does your media product represent certain social groups?

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? I have been asked the question, “how does your media product represent particular social groups”. To answer Brendon Allan | 30040996 this question I am going to be examining the magazine I have created, in particular the people featured in that magazine. Before I begin this evaluation I will outline the social group represented, I have chosen to represent the rock social group/clique as I have produced a rock magazine. I will now explain how this group has been represented on the following slides.

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – FRONT COVER Note first at how the model on the front of my magazine is standing, he is seen looking at the camera with a Brendon Allan | 30040996 slump, as if he doesn’t really care what is going on. This is a typical rock attitude and it is a stance taken up by many models featured on the front of similar music magazines, see samples below;

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – FRONT COVER As mentioned in the previous slide the cover model of my magazine is displaying the typical vacant stare “I don’t care” attitude. This is an attitude that has been Brendon Allan | 30040996 stereotyped with the rock genre which is why I chose to photograph the model in this way. Next note the models appearance, he is shown with long shaggy hair covering most of the head, this style is very popular with the rock genre and “rockers” can easily be identified by this hair style, In fact most members of a band will go through this “thick” hair stage. I have included samples of this on the following page using various rock bands and artists;

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – FRONT COVER Brendon Allan | 30040996

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – CONTENT PAGE Now that I have evaluated the model of the front page I will evaluate the model from my content page. Like Brendon Allan | 30040996 before note first at his stance, it is the typical side slump camera focused “I don’t care” attitude as displayed by the cover model. Although his stance may be a give away to the magazine genre I chose to photograph this model more for his features. Again he has the long shaggy hair which can be so easily stereotyped with the rock genre but more importantly the model has snakebites. These are piercings that have become very popular in the rock music genre and social cliques. A large majority of bands and their fans have these as shown on the following slide;

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – CONTENT PAGE Brendon Allan | 30040996

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – DOUBLE SPREAD I will now show how the representation of rock has been shown in my double spread page. I feel that the rock Brendon Allan | 30040996 genre has been best represented in this page as it features a real band, whom both play rock music and are big fans of the genre. As in the previous slides Ill start off by evaluating the model stances. They can be seen playfully huddled together, although this not a key feature of the rock genre many rock bands take this stance when photographed, the following slide shows example of this huddling;

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – DOUBLE SPREAD Brendon Allan | 30040996

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – DOUBLE SPREAD Now look at the appearance of each model, in particular the model of the far right (drummer). When Brendon Allan | 30040996 photographing the group I made sure to include the drummers arm as it has been heavily tattooed. Tattoos are one of the biggest stereotypes to be associated with the rock genre. Many people believe that “oh, you’ve got a tattoo, you must like rock music”. I have used this to an advantage in my photographing. If you take the time to look back at the photographs on my previous slides you’ll be able to see that a lot of the rock bands and artists shown are covered in tattoos. This is the strongest representation of rock shown by my models.

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HOW DOES YOUR MEDIA PRODUCT REPRESENTPARTICULAR SOCIAL GROUPS? – CONCLUSION Now I have given an evaluation of each model lets recap. Each model featured in my magazine was chosen Brendon Allan | 30040996 specifically as they strongly represent the rock genre (ways in which have already been mentioned). My magazine was indeed a rock magazine and had been targeted at the rock audience, the selection of my models was important in order to comply with the restraints of a rock magazine. Long story short I believe that my magazine has represented a various number of rock stereotypes which helps its rock genre identification. Although people may have different opinions on stereotypes it is my opinion that none of the stereotypes I have used are to be negative.