2. WHAT IS DIGITAL MARKETING?
The term digital marketing refers to the use of digital channels to market products and services
to consumers. This type of marketing involves the use of websites, mobile devices,social media ,
search engines, and other similar channels. Digital marketing became popular with the advent
of the internet in the 1990s.
3. HOW DIGITAL MARKETING WORKS
Marketing refers to activities that a company uses to promote its products and services and to
improve its market share. To be successful, it requires a combination of advertising savvy, sales,
and the ability to deliver goods to end-users. Professionals, known as marketers, take on these
tasks either internally at companies or externally at marketing firms.
5. WHICH YEAR DID DIGITAL MARKETING
STARTED IN INDIA AND DELHI?
Although it is difficult to pinpoint the exact date or year, digital marketing started sometime
between 1996 and 2005. Digital marketing began to look promising only a few years later. It is
because of the easy availability of the Internet in remote areas and the fact that people became
aware of the search engine services of Google, and Bing, later.
6. ABOUT US:
Digital Vidya is Asia’s leading professional training company focusing on imparting new-age skills to individuals &
organizations.
Since 2009, over 95,000+ professionals (including CXOs) from 16,000+ brands such as Nokia, Google, eBay,
Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison & CII, and 55+
countries have participated in more than 6,100+ training batches conducted by Digital Vidya.
Digital Vidya is the official training partner of Google & Microsoft India and has partnerships with Global Social
Media giants such as Facebook, LinkedIn, NASSCOM and Vskills.
