This is a quick review of how to interview on the field following Human Centered Design method

1. HCD field guide to Interview
Summary

2. Interview
Preparation
Interviewer team
won’t be more than 3
keep a list of open
ended questions
Allocate enough time
and money

3. Interview
Preparation
Q&A:
Core
Challeng
e
Society
Habit
Values
Life
Design questionnaire that are
initially Open and general;
then dive deep to core
challenge
Stay equipped for the
interview. Consider the worse
case scenarios. Ideally
interviewee should choose the
place
Plan to create a situation and
setting for the probable
prototyping
i.e ask interviewee to use a
device if needed

4. Interview
During
Map out the stakeholder/
audience and periphery of
your interviewee
Seek permission before taking
photo or recording. Talk to
probable audience if
necessary
Find out the peripheral
connections, if they are
skeptic or fans
Periphery Ideally, shadow the
interviewee for a day

5. Interview
During
Group Interview: both
extreme and
mainstream to
complete vision
- Sensitive
- Outliers
- Skeptics
- Fans

6. Interview
Completion
Transcript exactly what the
interview said: Zero Editing
“ “
Cluster key words to
conduct analysis
Quote the person and
peripheral stakeholders