What is your motivation for this podcast?
Why are you communicating?
What do you hope to achieve by creating this podcast?
What do you hope your audience will do or feel or think after
having experienced the podcast you will produce?
If there is some event or situation that made you want to
communicate with others, describe it in as much detail as
What would be the best possible outcome of the podcast?
What would be the worst possible outcome?
Generate a list of audience characteristics.
Imagine your audience members at the moment they
encounter your podcast.
What attitudes or moods are they likely to be in, and why?
What might they be thinking?
Why should they be interested in your communication?
Why might they be disinterested, or hostile?
Filter your list. Cross out any characteristics that you can’t see
as shaping your audience one way or another toward what you
hope to achieve.
You are making this podcast for other ENG 101 students – but
are they your only audience? Who might be your secondary
How do you expect people to listen to your podcast?
How will your audience access this?
What might be your audience’s expectations?
Drafting a Statement of
Look at what you have written about your sense of
purpose, audience, and context, and write one or
two sentence summaries of each.
Write a one-sentence explanation of the relations
among your purpose, audience, and content. Use
this as a draft of your statement of purpose.
Drafting a Statement of
Look at the one-sentence explanation you just wrote and ask
Does the explanation show how your purpose is tied to your
audience’s characteristics and the communication contexts you have
Does this explanation make clear what the best possible outcome
would be for your effort to communicate?
Does this explanation make the clear the main things that could go
wrong with your attempt to accomplish your purpose?
Does this explanation describe your responsibilities to other people
as you move forward with this project?
Use your answers to these four questions to turn your one-
sentence explanation into a paragraph – or more – that ties
together your purpose, context, and audience.
Question(s) & Content
What main question about a text/theme from the class
will your podcast address?
How will you make the text/topic clear to your audience?
Do you have a tentative answer currently? If so, what is
it? How did you reach this answer?
Why do you care about this particular idea or topic?
To whom does this topic also matter? What people are
affected by this topic?
What are the three to five points that you want your
audience to remember when you finish?
How can you explain or connect these talking
Talking Points & Class
What text (s) or materials from class will you be
Did you use any outside texts?
How do these texts connect with or contribute to
your talking points?
Do you have complete MLA citation information for
each of these materials?