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Blogalicious media training


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Blogalicious media training

  1. 1. Jonnice Slaughter <ul><li>Publicist </li></ul><ul><li>Marketing Consultant </li></ul><ul><li>Social Media Strategist </li></ul><ul><li>Blogger </li></ul>
  2. 2. <ul><li>MUSIC </li></ul><ul><li>TV/ FILM </li></ul><ul><li>EVENTS & AWARD SHOWS </li></ul><ul><li>RESTAURANTS </li></ul><ul><li>RETAIL / CONSUMER </li></ul><ul><li>CELEBRITIES / PUBLIC FIGURES </li></ul><ul><li>FAITH-BASED & NON-PROFITS </li></ul><ul><li>SOCIAL MEDIA CONSULTING </li></ul><ul><li>DIGITAL BRANDING </li></ul><ul><li>BLOGGER RELATIONS </li></ul><ul><li>SPEAKING ENGAGEMENTS </li></ul><ul><li>SOCIAL MEDIA CAMPAIGN STRATEGY </li></ul>ENTERTAINMENT PUBLICISTS & PRESS EVENT CALENDAR In-stream Advertising Agency that pays Celebrities and Highly Influential Twitter users to promote events, causes and key messaging for corporate brands.
  3. 3. BLOGS
  4. 4. MEDIA TRAINING 101
  5. 5. <ul><li>Pre-Interview (Prepare) </li></ul><ul><li>Interview </li></ul><ul><li>Post-Interview (Follow-up) </li></ul>3 Phases of an interview
  6. 6. <ul><li>Research your audience and your interviewer </li></ul><ul><li>Prepare talking points and your key message </li></ul><ul><li>Prepare sample questions </li></ul>Pre-Interview
  7. 7. <ul><li>Use examples and stories to illustrate your points </li></ul><ul><li>Be mindful of current events related to your topic </li></ul>Pre-Interview
  8. 8. <ul><li>Ask about the setting </li></ul><ul><li>Live interview or pre-recorded? </li></ul><ul><li>If you can choose the setting pick a place the best location to compliment you </li></ul>Pre-Interview
  9. 9. <ul><li>TV – What are the best colors to wear? </li></ul><ul><li>Will there be an audience? </li></ul>Pre-Interview
  10. 10. <ul><li>Get plenty of rest before the interview </li></ul><ul><li>Arrive early </li></ul><ul><li>Ask for a rundown of how the interview will be conducted </li></ul><ul><li>Bring or submit in advance your sample questions </li></ul><ul><li>Speak clearly in simple terms </li></ul>Interview
  11. 11. <ul><li>Make eye contact </li></ul><ul><li>Engage your audience and your interviewer </li></ul>Interview
  12. 12. <ul><li>Only speak on subjects that qualify you as an expert </li></ul><ul><li>Never say anything that should be off the record </li></ul>Interview
  13. 13. <ul><li>Never say anything that should be off the record </li></ul>Interview
  14. 14. <ul><li>Express your appreciation for the opportunity </li></ul><ul><li>Remember your wrap up statements </li></ul><ul><li>Summary of key points </li></ul><ul><li>Contact information (website, social networks etc.) </li></ul>Interview
  15. 15. <ul><li>Honestly critique and review your interview </li></ul><ul><li>Ask peers, mentors/ advisors to evaluate your interview </li></ul>Post - Interview
  16. 16. <ul><li>Offer to be a regular expert (expert) for future opportunities </li></ul><ul><li>Share the positive feedback that you received with the interviewer/ media outlet </li></ul>Post - Interview
  17. 17. <ul><li>Ask if you can pre-approve the interview </li></ul><ul><li>Maintain a relationship with interviewer/ media outlet by monitoring their future stories/ interviews </li></ul><ul><li>Search for 2 nd interview opportunities </li></ul>Post - Interview
  18. 18. <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @chatterboxpr </li></ul><ul><li>Websites:, </li></ul><ul><li>Slides: </li></ul>Contacts