Enabling Open Source for the Enterprise Breakfast Event in NYC - June 17, 2014

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Slides from our Enabling Open Source for the Enterprise event held at the Google office in New York on June 17, 2014. Featuring speakers from Google, Acquia, Alfresco and Mulesoft with a guest presentation from Colin Bodell, CTO of Time Inc.

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Enabling Open Source for the Enterprise Breakfast Event in NYC - June 17, 2014

  1. 1. VAppnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ Davidson House Forbury Square Reading RG1 3EU, www.appnovation.com info@appnovation.com
  2. 2. VAppnovation.com Appnovation is one of the world’s TOP OPEN SOURCE SERVICE PROVIDERS
  3. 3. VAppnovation.com • Founded as a Drupal shop in 2007 by Arnold Leung • Privately held with ~120 FT, ~160 operating employees • Hand selected, highly skilled, global deployed delivery team • Broad base of customers across US, Canada, UK and Asia • Focused on delivering Consulting Services and Application Development • Recognized as a leader in Cross Platform and Integrated Solutions • Extremely competitive billing rates DELIVERING CUSTOMER SUCCESS ON OPEN SOURCE WHO WE ARE
  4. 4. VAppnovation.com SERVING GLOBAL CUSTOMERS FROM AROUND THE WORLD Vancouver 152 West Hastings Street Vancouver BC, V6B 1G8 Atlanta 3414 Peachtree Road, Atlanta GA, 30326-1164 London Davidson House Forbury Square Reading RG1 3EU, UK Montreal 5455 de Gaspé Avenue Montreal, QC, H2T 2A3
  5. 5. VAppnovation.com • High-capacity open source architectures and system design • Complex integrations encompassing Drupal, Alfresco, MuleSoft, Google, and existing line-of-business systems • Leading edge front and back-end development leveraging best-in-class open source technologies, and standards • Responsive design and development on both desktop and mobile to ensure world-class user experiences CORE AREAS OF EXPERTISE
  6. 6. VAppnovation.com Appnovation is the only company in the world that is an Enterprise Select Acquia Partner, and a Platinum Alfresco Partner. We are also leading partners with Mulesoft, Google, MongoDB, Jaspersoft, Pentaho, Hortonworks, Amazon, etc. and provide cross platform solutions with PhoneGap, Sencha, and SproutCore. WHO WE WORK WITH
  7. 7. VAppnovation.com Canopy, an award winning solution founded in 2011 in an effort to help CTOs build their open source enterprise is now:
  8. 8. VAppnovation.com BRANDS THAT TRUST APPNOVATION
  9. 9. VAppnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ Davidson House Forbury Square Reading RG1 3EU, www.appnovation.com info@appnovation.com
  10. 10. VAppnovation.com Brandon Jung Head of Cloud, Americas - Google
  11. 11. Google confidential | Do not distribute Build. Store. Analyze. Transform your IT Infrastructure with Google Cloud Platform
  12. 12. Google confidential | Do not distributeEnterprise
  13. 13. Google confidential | Do not distribute Build Connect Visualize Find Access
  14. 14. 7 5 yea rs 1957 200 3 201 3 50 0 2 5 yea rs 1 0 year s (average age of a company joining the S&P 500)
  15. 15. Google confidential | Do not distribute “People tend to overestimate what can be done in one year and to underestimate what can be done in five or ten years.”Amara's Law
  16. 16. 100 1,000 10,00 0 100,0 00 $0 $2,00 0 $4,00 0 $6,00 0 $8,00 0 publi cclou d priva teclou d 10x cost benefit for large scale deployments servers servers servers servers Cloud Economics
  17. 17. Google confidential | Do not distribute For the past 15 years, Google has been building out the world’s fastest, most powerful, highest quality cloud infrastructure on the planet.
  18. 18. Google confidential | Do not distribute • Pioneering data center efficiency • Financed over 250 Megawatts of new wind power • First data centers to receive ISO 14001 certification • 100% carbon neutral Our Commitment to Environmental Responsibility
  19. 19. Google's Network Spans the Globe
  20. 20. Google's Global OpenFlow Network
  21. 21. $2.9B in additional data center investments worldwide Investing In Our Cloud
  22. 22. 2002 2004 2006 2008 2010 2012 Google Innovations in Software Colossu s DremelMapRed uce SpannerGFS Big Table
  23. 23. Images by Connie Zhou Wired, 'Google Throws Open Doors To Its Top Secret Data Center', October 2012 Google's Platform"[Google's] ability to build, organize, and operate a huge network of servers and fiber-optic cables with an efficiency and speed that rocks physics on its heels. This is what makes Google Google: its physical network, its thousands of fiber miles, and those many thousands of servers that, in aggregate, add up to the mother of all clouds." - Wired
  24. 24. IaaS PaaS SaaS Infrastructure-as-a-Service Platform-as-a-Service Software-as-a-Service Google Cloud Platform Cloud Computing
  25. 25. IaaS PaaS SaaS Infrastructure-as-a-ServicePlatform-as-a-Service Software-as-a-Service Google Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking Packaged Software Applications Data Runtime Middleware O/S Virtualization Servers Storage Networking Cloud Computing You Manage Vendor Managed
  26. 26. Storage App ServicesCompute Cloud Storage Cloud SQL Cloud Datastore Compute Engine App Engine BigQuery Cloud Endpoints Google Cloud Platform
  27. 27. Mobile Gaming Big Data Storage High Performance Computing Digital Marketing
  28. 28. Generated with http://www.jasondavies.com/wordcloud/
  29. 29. Linux Foundation's 2013 "Who writes Linux" report puts Google in the Top 10 corporate contributors. http://arstechnica.com/information-technology/2013/09/google-and-samsung-soar-into-list-of- top-10-linux-contributors/ Giving back, open development "Google's been doing work all over the kernel (networking, security, scheduler, cgroups), all good stuff." – Greg Kroah-Hartman
  30. 30. Google Compute Engine
  31. 31. Compute Engine with Python libcloud 1 from libcloud.compute.types import Provider 2 from libcloud.compute.providers import get_driver 3 4 connection = get_driver(Provider.GCE)(EMAIL, KEY, project=PROJECT_ID) 5 6 node = connection.create_node( 7 name="libcloud", # Instance name 8 size="n1-standard-1", # Machine type, 1 CPU 9 image="debian-7-wheezy-v20131120", # Debian 7 (Wheezy) image 10 location="us-central1-b" # Central United States 11 ) 12 13 print(node.name)
  32. 32. Compute Engine with Ruby fog 1 require 'fog' 2 3 connection = Fog::Compute.new({:provider => 'google', 4 :google_project => PROJECT_ID, :google_client_email => EMAIL, 5 :google_key_location => KEY}) 6 7 server = connection.servers.create({ 8 :name => "fog", # Instance Name 9 :image_name => "debian-7-wheezy", # Debian 7 (Wheezy) image 10 :machine_type => "n1-standard-1", # Machine type, 1 CPU 11 :zone_name => "us-central1-a", # Central United States 12 }) 13
  33. 33. Compute Engine with Java jclouds 1 public static void main(String[] args) throws RunNodesException { 2 String provider = "google-compute-engine"; 3 String email = "...@developer.gserviceaccount.com"; 4 String pem_key = getPrivateKeyFromFile("/path/to/pkey.pem"); 5 6 ComputeService compute = initComputeService(provider, email, pem_key); 7 8 // Uses a 'default template' for node attributes 9 NodeMetadata node = getOnlyElement(compute.createNodesInGroup("demo", 1)); 10 11 System.out.printf("%s%n", node.getName()); 12 }
  34. 34. Virtual machines are great! But how will you configure and manage them? Putting your VMs to work...
  35. 35. Compute Engine is a great fit for up and coming technologies such as Docker, CoreOS, and more... ...and other Open Source tools
  36. 36. Images by Connie Zhou cloud.google.c om What's Next? • Always more Google Cloud Platform Features coming... • We would love to collaborate with you! • http://googlecloudplatform.github.io/ • http://github.com/erjohnso
  37. 37. Google and Containers Everything at Google runs in a container. Internal usage: • Resource isolation and predictability • Quality of Services • batch vs. latency sensitive serving • Overcommitment (not for GCE) • Resource Accounting We start over 2 billion containers per week. Image: "Container" glynlowe CC-BY-2.0 https://www.flickr.com/photos/glynlowe/10921733615
  38. 38. Google and Containers 200 4 200 6 201 3 201 4 Limited Isolation Released CGroups Released LMCTFY Using Namespa ces
  39. 39. Next Steps Launch a container VM: developers.google.com/compute/docs/conta iners Talk to Googlers: Here at GlueCon DockerCon June 9-10, Google I/O June 25-26 Send us comments/ideas: Discussion group: groups.google.com/forum/#!forum/google -containers IRC: #google-containers on irc.freenode.net Stack Overflow: Use "google-compute-engine" and "docker" tags
  40. 40. VAppnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ Davidson House Forbury Square Reading RG1 3EU, www.appnovation.com info@appnovation.com
  41. 41. VAppnovation.com Tom Wentworth CMO, Acquia
  42. 42. 46 Enabling Open Source in the Enterprise The FUD and Myths Used by Proprietary Vendors
  43. 43. 47 Agenda • A Little Bit About Acquia and Drupal • 5 Common Myths about Open Source in the Enterprise • Questions
  44. 44. 48 First, A Little Bit About Acquia
  45. 45. 49 Acquia: the Digital Business Company • Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma • Empowering companies to deliver great digital experiences that integrate content, community and commerce • More than 440 employees, 4,000 customers; Deloitte Fast 500 fastest-growing private company Key Verticals • Financial Services • Healthcare • Higher Education • High Technology • Life Sciences • Media & Entertainment • Non-profit / NGOs • Public Sector
  46. 46. 50 Acquia, the Digital Business Company Continuous Delivery Cloud Platform Digital Engagement Services
  47. 47. 51 What is Drupal?
  48. 48. 52 Group Collaboration User Generated Content Activity Streams Drupal is a Unified, Open Source Platform for Content, Community, and Commerce Easy and Fun Content Authoring Pre-Built Integrations Presentation Layer Globalization and Localization Multi-channel Delivery Optimize online shopping across channels and devices Integrations with 3rd Party Commerce PlatformsProduct CatalogsShopping Carts, Orders, and Payment Processing
  49. 49. 53 What Are Some Common Misconceptions about Open Source? And How Do Proprietary Vendors Compete?
  50. 50. 54 Fear. Uncertainty. And Doubt. (FUD)
  51. 51. 55
  52. 52. 56 Top 5 Myths About Open Source 1. Open Source is just for simple use cases 2. Open Source isn’t secure 3. Open Source won’t scale 4. Open Source requires tribal knowledge 5. Open Source is more expensive
  53. 53. 57 Myth #1: Open Source is just for simple use cases
  54. 54. 58
  55. 55. 59 GE selected Drupal for more flexibility, better agility, integrate faster on a centralized platform
  56. 56. 60 DRUPAL. EVERYWHER NBC standardized on Drupal across entertainment, news, and sports sites
  57. 57. 61 300 completely custom artist experiences on Drupal
  58. 58. Over 50% of the Top Media and Entertainment Companies Over 130 Nations 7 of 8 Top Universities Drupal Dominates the Enterprise
  59. 59. 9 of 12 Top Technology Companies 33% of Largest Life Sciences Companies 50% of Top 15 Financial Services Companies Others Drupal Dominates the Enterprise
  60. 60. 64 Growth of Drupal Quantcast Top 100,000 Sites (from BuiltWith.com) 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% Q1 11 Q2 11 Q3 11 Q4 11 Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Drupal Adobe Sitecore
  61. 61. 65 Myth #2: Open Source isn’t secure
  62. 62. 66
  63. 63. SECURE Drupal runs sites for over 130 nations.
  64. 64. 68 “One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.”- Forrester Research
  65. 65. 69 “Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO “Clarifying Guidance Regarding Open Source Software”
  66. 66. 70 Myth #3: Open Source won’t scale to handle the world’s largest sites
  67. 67. 71
  68. 68. 72 Open Source Powers the Enterprise at Massive Scale Digital Experiences Drupal Big Data Hadoop Enterprise Content Management Alfresco Operating System Linux Enterprise Integration MuleESB
  69. 69. 73 460M Hits to grammy.com on night of award show
  70. 70. 74 30K Concurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC
  71. 71. 75 SCALE Weather Channel, a Top-25 Alexa ranked site, is replacing legacy Percussion product with Drupal
  72. 72. 76 Myth #4: Open Source requires tribal knowledge
  73. 73. 77
  74. 74. 78 This is the Drupal Community
  75. 75. 79 Market Presence 1,500,000+ sites Global Adoption 196 countries Extensive Capabilities 23,000+ modules Broad Community 1,000,000+ members Active Development 28,000+ developers Drupal is the Largest Open Source Platform in the World 2X the size of Linux developer community
  76. 76. 80 Drupal Proprietary Web CMS Products 0 10000 20000 30000 28,000 100 Size of Development Team
  77. 77. 81 “As one Forrester Customer told us, We had some concerns about support with open source, but we felt like a commercial company like Acquia could make up for that and give us the support we need.” - Forrester Research
  78. 78. 82 Myth #5: Open Source is More Expensive
  79. 79. 83
  80. 80. 84
  81. 81. 85
  82. 82. 86 Example 3 Year Total Cost: Drupal vs. Proprietary Web CMS Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total License $200,000 $0 $0 Implementation Services $200,000 $20,000 $20,000 Maintenance $40,000 $40,000 $40,000 Hosting $40,000 $40,000 $40,000 Total $480,000 $100,000 $100,000 $680,000 Drupal Year 1 Year 2 Year 3 Total Drupal $0 $0 $0 Implementation Services $150,000 $15,000 $15,000 Acquia Cloud $60,000 $60,000 $60,000 Total $210,000 $75,000 $75,000 $360,000
  83. 83. Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal$4.7M
  84. 84. 88 Bonus Myth! 1. Open Source Doesn’t Have a Roadmap
  85. 85. 89 Ok, Let’s Wrap This Up
  86. 86. 90
  87. 87. 91 1996-2003 WCMSWeb Content Management Systems CLOUDS + SUITES REPLACED BY OPEN SOURCE? By 2010 Open Source destroyed proprietary WCMS Market 2014 Marketing Cloud 201X Drupal Changed the Industry
  88. 88. 92 Proprietary companies are building closed systems, ACCESSIBLE TO ONLY A FEW.
  89. 89. 93 Open Source brings these capabilities to the masses.
  90. 90. 94 And Ultimately, Open Source Provides Unmatched Innovation
  91. 91. 95 Resources • Georgia.gov case study – https://www.acquia.com/resources/case- study/georgiagov • Pfizer – Building a Global Digital Platform on Drupal – https://www.youtube.com/watch?v=oCMOTh-CtzE • Try Drupal on Acquia Cloud Free – https://acquia.com/free
  92. 92. 96 @twentworth12 :: tom.wentworth@acquia.com
  93. 93. VAppnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ Davidson House Forbury Square Reading RG1 3EU, www.appnovation.com info@appnovation.com
  94. 94. VAppnovation.com Marlene Williamson CMO- Alfresco
  95. 95. The Future of Content Management Marlene Williamson Chief Marketing Officer
  96. 96. Founded in 2005 Open Source 160K+ organizations use Alfresco Community per month 7 million users 4 billion documents 1300+ active customers in 180 countries 300+ employees $60M+ revenue Partner Network San Mateo Atlanta London Maidenhead Sydney Tokyo Innovation Leader
  97. 97. Alfresco in information intensive industries Government & Intelligence Banking & Insurance Manufacturing Media & Publishing High Tech
  98. 98. Alfresco Customers
  99. 99. The Market Today “We have our legacy ECM system in place, heavily customized and integrated into our existing systems and infrastructure, all users trained” However beneath the surface “We have spent a fortune customizing and integrating our proprietary system, upgrades are a nightmare with an unsustainable TCO. Users are finding ways to work around system as it is cumbersome, not intuitive and external collaboration is a constant challenge.”
  100. 100. Content Management Today Needs to Balance Users • Want cloud and mobile access • Easy for users to adopt & work where they are, when they can • Content sharing inside & outside the enterprise I just want to get my job done… Companies • Want control • Provision security policy • Integrate with existing systems and corporate investments • Customized to business need We just need to protect the company assets…
  101. 101. New Way to Work • Old Brittle, Monolithic • Content • Rigid • On-Premise • Proprietary • Closed Architecture • Implemented by IT • Waterfall • New, Modern Stack • Content & Context • Open • Cloud & Hybrid • Open • Modern Architecture • Implemented by User • Agile Old Way New Way
  102. 102. 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Explosion of Content Exabytes (EB) 40,000 30,000 20,000 10,000 Source: IDC’s Digital Universe Study 2012 The Digital Universe: 50-fold Growth 2010 to 2020 © 2014 Alfresco Software Inc. All rights reserved.
  103. 103. Shaking Up ECM We Live In A Digital World The Value Of Open Source The Value Of A Hybrid Solution
  104. 104. What Makes Alfresco Different
  105. 105. vs. traditional ECM Traditional ECM Expensive Complex Monolithic Alfresco – Simple + Smart Simple to Configure, Deploy & Use • Apps & interfaces people want to use • Modern architecture • Mobile, cloud & hybrid – customers choose flexibility and control Open • Innovation & Interoperability • Open Standards support enables integration with new & existing systems
  106. 106. vs. cloud-only file sharing Cloud-only file sharing… • Limited IT control & enterprise experience • Limited integration with enterprise content & systems • Limited support for metadata & process • Limited support for compliance, records management Alfresco – Simple + Smart Smart for the Enterprise • Configurable business processes & metadata • In the cloud, on-prem or hybrid – business chooses simplicity and control • Manage full content lifecycle & business process with records management & business process management
  107. 107. Simple Smart in the cloud + on-premise
  108. 108. Simple Smart Connected Control Hybrid Cloud Hybrid 60% Social Collaborative File Sharing Personal Work CRM HCM SMB 20% Our approach focuses on the end user. in the cloud ERP Legal Secure DOD Backup Compliance + on-premise 20% Delivers all the value that ECM provides.
  109. 109. What We Do
  110. 110. The Alfresco difference is open
  111. 111. The Alfresco difference is open Performance Flexibility Integration Value with no lock-in!
  112. 112. Market Driven 2014 Themes Consumer -ization of IT Increasing Content Velocity Increasing Security & Efficiency Work from Anywhere
  113. 113. Market Driven 2014 Product Themes • Content Encryption • Reports & Analytics • “Sparta” Apps • Activiti BPM • Hybrid ECM • New iOS & Android • Desktop Sync • Mobile SDK & MDM Certification • Outlook Integration • Digital Asset Mgmt. • Records Mgmt. •Live Search •Filtered Search •Previews (HTML) •Easy Sharing Consumer -ization of IT Increasing Content Velocity Increasing Security & Efficiency Work from Anywhere
  114. 114. Cloud First Most new functionality will be available in Alfresco Cloud first… Examples: + Live Search + Filtered Search + HTML5 Content Previews … then rolled into the next on- premise release
  115. 115. Beyond 2014: Platform and App SaaS-ification
  116. 116. Contracts Management Partner Summit Update
  117. 117. Potential Use Cases - Horizontal
  118. 118. Potential Use Cases - Vertical
  119. 119. How Do You Spell “Thought Leadership?”
  120. 120. Alfresco Community • Grow our ecosystem • Bring external contributions back • Developer Evangelism • Influencer Engagement • Build the Open Source Community • Explain the Value of Paid Offerings
  121. 121. How We Help Our Community Individual assistance Content Recognition Summit Community Meet-ups Tech Talk Live Hack-a-thons Social Channels Forums/Wiki/Developer API Portal
  122. 122. Global Campaign – Alfresco Summit San Francisco 9/23- 25 London 10/7-9
  123. 123. Analyst Validation
  124. 124. “What differentiates Alfresco is that it has the full ECM functions that companies rely upon for high- value documents and processes, plus a cloud element that is fast to deploy.” Alan Pelz-Sharpe Research Director, Content Management & Collaboration 451 Research Simple Smart in the cloud + on-premise
  125. 125. “Alfresco has…an increased number and diversity of partners for consulting and implementation. This partnering strategy has increased Alfresco's footprint and helps it achieve significant additional presence in a range of industries.” “A core strength of Alfresco continues to be the openness of its platform. Alfresco remains in the Visionaries quadrant due to its embracing open standards, including Content Management Interoperability Services (CMIS).” Alfresco has kept abreast of market developments by providing hybrid cloud synchronization. Alfresco continues to be the only vendor with an open-source ECM offering in this Magic Quadrant. Alfresco Positioned as Visionary Gartner Magic Quadrant, Q3 2013 (5 years in a row) Source: Magic Quadrant for Enterprise Content Management Published: 23 September 2013 Available at: www.alfresco.com/Gartner
  126. 126. Questions? Simple Smart in the cloud + on-premise
  127. 127. VAppnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ Davidson House Forbury Square Reading RG1 3EU, www.appnovation.com info@appnovation.com
  128. 128. VAppnovation.com Sumit Sharma Chief API Strategist- MuleSoft1
  129. 129. VAppnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ Davidson House Forbury Square Reading RG1 3EU, www.appnovation.com info@appnovation.com
  130. 130. VAppnovation.com Colin Bodell Executive VP and CTO- Time Inc.
  131. 131. Driving Open Source Adoption in the Enterprise: DCMS Colin Bodell & Hugues Hervouet Time Inc. Confidential 140
  132. 132. Commodity Specialized Core Critical  Many vendors  Not business differentiating  Low-no cost of change  Low degree of control  Multiple vendors  Moderate-high cost of change  High degree of control  Must own and operate  Very high cost of change  “Secret Sauce” business differentiating
  133. 133. Commodity Specialized Core Critical  3rd Party  Arms-length, transactional relationship  3rd Party  Close-relationship  Roadmap aware  Self-built and/or Open Source  Time Inc. owned and operated  Majority of investment & staff time
  134. 134. What is DCMS? Digital Management System 143
  135. 135. Why DCMS? • Over ten different CMS’s o Support Complexity o Content Sharing Complexity o Non-transferable editorial skill sets • Obsolete CMSs 144
  136. 136. DCMS Selection Process • Evaluated current state • Gathered capability requirements • Reviewed market offerings o 3rd Party license solutions o Open Source 145
  137. 137. The current systems worked but required time and effort, and as a result we were slow to market 146 Today Innovative / Entrepreneurial Stable / Reliable Ease of Access Risk Aversion Partner Focused Consumer Focused Cost Focused Revenue Focused Employee Focused Consistency of Workflow Current State Strengths  Ability and willingness to leverage 3rd parties  Stable systems “they work”  Structured testing  Supports a large number of partner integration Current State Concerns  Long release cycles  Slow to implement new ideas  Few documented processes  Unable to easily leverage content  Multiple steps to access editorial tools  Lack of consistent digital workflow  Limited ability to test new revenue and products  Complex and dated development tools Fast / Adaptable
  138. 138. Captured capability needs and developed design considerations to evaluate CMS products 147 Developed Design Considerations Captured Future State Capability Needs  Interviewed key stakeholders  Facilitated workshops  Reviewed Time Inc. documents  Conducted product research Identified Solution Challenges  Prefer common approach across titles  Leveraging content is an enabler to business growth  Flexible, scalable, with little development  Leverage larger development community  Cost effective  Speed to benefits Future State Solution Options Implement- ation Architectural Framework Functional Capabilities Non Functional Future Scenarios Persona Test Cases (see appendix for definitions)
  139. 139. The CMS solution needs to enable Time Inc. to be fast, flexible and entrepreneurial, even if that means taking on additional deployment risks 148 Today Desired Innovative / Entrepreneurial Fast / Adaptable Stable / Reliable Ease of Access Risk Aversion Partner Focused Consumer Focused Cost Focused Revenue Focused Employee Focused Future Capability Needs  Fast and more frequent releases to improve speed to market  Dynamic integration of services and partners  Capture and publish content anywhere  Take on more risk to increase speed to market Future Capability Needs  Enable content up sell, cross sell and bundling  Rapidly create premium products  Leverage content across titles  Create contributor and leverage networks  Leverage active solution development community  Ease development of new and personalized services Consistency of Workflow
  140. 140. Why not Homegrown? Swiftly rejected: • High cost of development • Time-to-develop exceeded timeframe for required solution • Staff focused on day-to-day business vs building new tools 149
  141. 141. Evaluated CMS products against design considerations 150 Evaluated and Filtered 54 CMS Platforms .NET Language No Publishing Custom Too Small Limited Functionality Filtering Criteria Acquia Drupal Adobe CQ5 Alterian Atex CoreMedia Crowdfusion / Ceros CrownPeak Technology Documentum (EMC) Dynamicweb Eidos Media / Methode Ektron EPiServer e-Spirit (FirstSpirit) ExpressionEngine GOSS ICM Hannon Hill HP-Autonomy IBM WCM 8.0 Ingeniux Kentico Limelight Networks Microsoft Sharepoint OmniUpdate OpenText Oracle UCM Oracle Webcenter (FatWire) PaperThin SDL Tridion Sitecore Squiz Matrix Telerik - Sitefinity Terminalfour Site Manager Vivvo VYRE WordPress VIP Commercial Alfresco Django CMS DotNetNuke Drupal Enonic eZ Publish Hippo Joomla Magnolia OpenCms Plone TYPO3 Vizrt WordPress OpenSource AOL OMG Time Inc. Custom TIPS Turner CMS3 Custom Adobe CQ5 Alfresco Drupal Short-List Acquia Drupal Adobe CQ5 CoreMedia Eidos Media / Methode WordPress VIP Alfresco Drupal WordPress CommercialOpen
  142. 142. Although the short-list CMS met Time Inc.’s functional needs, only Drupal can be extended to meet its overall needs Extensive ‘out-of-the-box’ functionality Modular, flexible and extensible platform Open source with large vibrant community Existing Drupal skills at Time Inc. Enables Time Inc.’s technology vision 151 Drupal Digital CMS Solution Options Implementation Architectural Framework Functional Capabilities Non Functional Future ScenariosPersona Test Cases Drupal can be extended to meet Time Inc.’s overall needs
  143. 143. Extended and Enhanced Drupal CMS to become DCMS • Drupal did not meet all our functional requirements • Complex editorial functional requirements • We didn’t have the right expertise yet • Needed to be fast-to-market • Hired Drupal Professional Services firm o Appnovation for editorial UI o Other companies for migration of old CMS’ 152
  144. 144. 153
  145. 145. 154
  146. 146. Why Open Source vs. Commercial? • Flexibility o Open Source can be extended to support enterprise requirements o Never a “hostage” to a vendor’s roadmap • Speed to market o Open Source faster to offer new features driven by market demand • Cost o No licensing costs 155
  147. 147. Why Open Source vs. Commercial? • Supportability o Out of the box feature set o Large development community o Commercial vendors offer maintenance and expertise o We are not alone……. Time Inc. Confidential 156
  148. 148. Driving Open Source Adoption in the Enterprise: DCMS Colin Bodell & Hugues Hervouet Time Inc. Confidential 157
  149. 149. VAppnovation.com THANK YOU James Heise Sr. Director, Global Business Development james@appnovation.com CANADA HQ 152 West Hastings Street Vancouver BC, V6B 1G8 USA HQ 3414 Peachtree Road, #1600 Atlanta Georgia, 30326-1164 UK HQ 3000 Hillswood Drive Hillswood Business Park Chertsey KT16 0RS, UK www.appnovation.com info@appnovation.com

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