5. Because...
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can’t”
(Mobile Marketer))
6. Oh no.
• iPhone (Objective-C, 28th!)
• Android (Java, Google Style)
• RIM (Java, Blackberry or Midlet style)
• Symbian (old school C)
• Palm Pre (Web 2.0)
• Windows Mobile (.NET compact)
• Maemo (GTK+)
8. Oh, yeah...
• Web Browsers
• Desktop Apps
• Net books
• E-Book readers
• Tablets
• etc etc.
9. We Web
• Use Web Technologies (such as JavaScript)
today to build applications
• Cross platform, cross device, cross OS
• Leverage platform that helps you support
the various differences
• Open Source / Open Standards