At AltConf 2017, which ran alongside WWDC, Stuart Hall presented his journey of starting with the simplest possible app, growing it to 2.3m downloads and eventual acquisition. You can read the text version at https://stories.appbot.co/how-i-got-2-3m-app-downloads-without-spending-a-cent-on-marketing-f4823b6bc779

1. @stuartkhall
Co-founder & CEO
How I Got 2.3m Downloads
(without spending a cent on marketing)
Actionable feedback analysis at scale for mobile apps.

2. Inspiration

3. The Challenge
Build and submit an app in one
night.

4. The Scientific 7-Minute Workout

5. Sales

6. x

7. x

8. Going
Free

9. Going Free

12. In App Purchase

13. Paid In App Purchase
In App Purchase

14. Downloads

15. Competition

16. Competition

17. Competition

18. Competition

19. Australian Feature

21. More Content / IAP

22. Extra Workouts Profit

23. Extra Workouts Profit

24. IAP Bundle

28. Apple pulls HealthKit apps from its iOS 8 launch after
discovering a last-minute bug

29. App Preview

30. HealthKit

33. HealthKit Feature Sales

34. The Stats
2.3 million downloads
7.7 million updates
#1 fitness app in 100+ countries

36. “We probably wouldn’t have considered
buying your app if we hadn’t read the story”
Chip - CEO of Wahoo

41. Leasons
• Listen to users
• Make it easy to purchase
• App Store features
• Share what you learn
• PR isn't a template
• Think about your story

42. https://www.useronboard.com/training/

44. @stuartkhall
Co-founder & CEO
Thanks!
Actionable feedback analysis at scale for mobile apps.