8. A professional is someone
who can keep working
at a high level of effort and ethics,
no matter what is going on
—for good or ill—
around him or inside him.
—Steven Pressfield
9. When it comes to our careers
and our experience at work,
we’ve become selfish. But in a good way.
Getting paid is no longer enough;
we expect to actually learn on the job.
We want our skills to be fully utilized
and are left unsatisfied by “easy jobs.”
We want more responsibility…
We expect to do more of what we love…
—Scott Belsky
14. Your vision of
where or who
you want to be
is the greatest
asset you have.
—Paul Arden
15.
16. How will the world be better off
thanks to you having been on this earth?
What are your unique
gifts and superpowers?
Who have you been
when you’ve been at your best?
Who must you fearlessly become?
Finding
Your Purpose
and Living It
Keith Yamashita
17. …the more intimate we
are with what we want,
the more self-aware
we will be about how
we spend our time.
18. Great Work is what
we all want more of.
This is the work that is
meaningful to you,
that has an impact
and makes a difference.
It inspires, stretches,
and provokes.
Great Work is
the work that matters.
26. Widen Your Options
Vanishing Options Test
Multitracking
Reality Test Your Assumptions
Ooching
Attain Distance
10/10/10
Advice to a Good Friend
Prepare to be Wrong
Tripwire
31. The key is to learn
to deliver upon expectations
while continuing to push
into uncomfortable places
and forge new avenues
of thought and work.
—Todd Henry
33. HOW TO SET PRODUCT
PRORITIES
Bruce McCarthy
Founder & Chief Product Person, UpUp Labs
General
Assembly
(of course)
Ben Spear
Consultant, Brand Strategy & Design
THE LEAN BRAND
