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Digital Entrepreneurship as an
    opportunity for Greece

      Apostolos Apostolakis

     2nd Annual conference




          April 22nd 2013
                                 -1-
APOSTOLOS: STARTUPS AS A WAY OF LIFE 

  1998 Cofounder e-shop.gr


  2009 Cofounder Openfund.com


  2011 Seed investor, advisor Taxibeat.com


  2012   Cofounder e-food.gr


  2012   Cofounder doctoranytime.gr

                                             -2-
Circumstances in Greece


Result: digital entrepreneurship tsunami


Opportunities




                                           -3-
INTERNET SERVICES ADOPTION LAGGED…


                  Social          House       Online
                  networks        listings    insurance
       Job
       listings
                         online     car
            Online       travel     listings
Computer    banking                        clothing/
etailing                                   shoes
                                           etailing


2000       2002       2004     2006          2010      2012
                         Year of adoption in Greece
                                                        -4-
…WITH STILL ROOM FOR DISRUPTION

        Full doctor profile review and
        online appointment booking not
        possible before July 2012




        Online delivery-food ordering was
        possible only by the end of 2011



                                            -5-
INTERNET VENTURES HAVE LOWER
       CAPITAL REQUIREMENTS…



•Low product development cost
•Efficient marketing
•Disruptive    enjoy virality /social marketing
•Appeal to a larger market



                                            -6-
…EVEN MORE SO IN GREECE

•Lower IT wages
•Lower rents
•Startups in Greece are used to lack of
support

Case study         18 months and 1 million
                   euro funding
                   •40,000 rides per month in Greece
                   •30,000 rides per month in Brazil
                   •Recently launched in Paris
                                                   -7-
…AND OFFER FAST BUSINESS
      DEPLOYMENT
     Within 10 months
     •1600 available doctors
     •books 1000 appointments per
     month


      Within 16 months
      •700 restaurants
      •3 cities
      •receives 800 orders per day
                                     -8-
GREEK CRISIS:AMPLE TALENT OPEN TO
 NEW EMPLOYMENT OPPORTUNITIES




                                    -9-
CIRCUMSTANCES HELP BUILD UP A WAVE




                                 - 10 -
THINGS STARTED JUST A FEW YEARS AGO

 Until 2007 no recurrent technology meetup in
 Greece



 Until 2009 no seed investing fund in Greece




                                           - 11 -
MANY MAJOR STARTUPS HAVE LAUNCHED
        IN THE LAST 2 YEARS
                  Raised more than 5 million euro
                  funding for Greek operations



                 Raised 1,85 million USD funding,
                 active in more than 10 countries


                 Profitable startup with main revenue
                 from international clients


                 2 seed round total 400K
                 Traction in Greece Brazil and Spain


                                                - 12 -
AND THEN EVEN MORE …




167 STARTUPS MAPPED @Greekstartups.com
                                    - 13 -
WE ARE JUST IN THE BEGINING..




MANY SUCCESS STORIES, NO MAJOR EXIT YET
                                     - 14 -
- 15 -
OPPORTUNITY FOR ENTREPRENEURS: LAUNCH
   OR WORK FOR DISRUPTIVE PROJECTS




                                  - 16 -
MANY AVAILABLE RESOURSES

Co-working spaces




Accelerators/Incubators/Advisors




                                   - 17 -
FUNDING IS EASIER…




                Angel
              investors




                          - 18 -
…BUT DOESN’T KEEP-UP WITH DEMAND




       SO PUSH THE BUTTON
                               - 19 -
WHICH CREATES AN OPPORTUNITY FOR
           INVESTORS
Very appealing financial returns


Pride for participating in a disruptive investment


Social responsibility




                                                     - 20 -
OPPORTUNITY FOR GREECE
HIGHER EMPLOYMENT-EXPORTS -COMPETITIVENESS




                                       - 21 -
THANK YOU 


APOSTOLOS APOSTOLAKIS




                        - 22 -

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Digital entrepreneurship in greece path to a better future lse 22 apr2013

  • 1. Digital Entrepreneurship as an opportunity for Greece Apostolos Apostolakis 2nd Annual conference April 22nd 2013 -1-
  • 2. APOSTOLOS: STARTUPS AS A WAY OF LIFE  1998 Cofounder e-shop.gr 2009 Cofounder Openfund.com 2011 Seed investor, advisor Taxibeat.com 2012 Cofounder e-food.gr 2012 Cofounder doctoranytime.gr -2-
  • 3. Circumstances in Greece Result: digital entrepreneurship tsunami Opportunities -3-
  • 4. INTERNET SERVICES ADOPTION LAGGED… Social House Online networks listings insurance Job listings online car Online travel listings Computer banking clothing/ etailing shoes etailing 2000 2002 2004 2006 2010 2012 Year of adoption in Greece -4-
  • 5. …WITH STILL ROOM FOR DISRUPTION Full doctor profile review and online appointment booking not possible before July 2012 Online delivery-food ordering was possible only by the end of 2011 -5-
  • 6. INTERNET VENTURES HAVE LOWER CAPITAL REQUIREMENTS… •Low product development cost •Efficient marketing •Disruptive enjoy virality /social marketing •Appeal to a larger market -6-
  • 7. …EVEN MORE SO IN GREECE •Lower IT wages •Lower rents •Startups in Greece are used to lack of support Case study 18 months and 1 million euro funding •40,000 rides per month in Greece •30,000 rides per month in Brazil •Recently launched in Paris -7-
  • 8. …AND OFFER FAST BUSINESS DEPLOYMENT Within 10 months •1600 available doctors •books 1000 appointments per month Within 16 months •700 restaurants •3 cities •receives 800 orders per day -8-
  • 9. GREEK CRISIS:AMPLE TALENT OPEN TO NEW EMPLOYMENT OPPORTUNITIES -9-
  • 10. CIRCUMSTANCES HELP BUILD UP A WAVE - 10 -
  • 11. THINGS STARTED JUST A FEW YEARS AGO Until 2007 no recurrent technology meetup in Greece Until 2009 no seed investing fund in Greece - 11 -
  • 12. MANY MAJOR STARTUPS HAVE LAUNCHED IN THE LAST 2 YEARS Raised more than 5 million euro funding for Greek operations Raised 1,85 million USD funding, active in more than 10 countries Profitable startup with main revenue from international clients 2 seed round total 400K Traction in Greece Brazil and Spain - 12 -
  • 13. AND THEN EVEN MORE … 167 STARTUPS MAPPED @Greekstartups.com - 13 -
  • 14. WE ARE JUST IN THE BEGINING.. MANY SUCCESS STORIES, NO MAJOR EXIT YET - 14 -
  • 16. OPPORTUNITY FOR ENTREPRENEURS: LAUNCH OR WORK FOR DISRUPTIVE PROJECTS - 16 -
  • 17. MANY AVAILABLE RESOURSES Co-working spaces Accelerators/Incubators/Advisors - 17 -
  • 18. FUNDING IS EASIER… Angel investors - 18 -
  • 19. …BUT DOESN’T KEEP-UP WITH DEMAND SO PUSH THE BUTTON - 19 -
  • 20. WHICH CREATES AN OPPORTUNITY FOR INVESTORS Very appealing financial returns Pride for participating in a disruptive investment Social responsibility - 20 -
  • 21. OPPORTUNITY FOR GREECE HIGHER EMPLOYMENT-EXPORTS -COMPETITIVENESS - 21 -
  • 22. THANK YOU  APOSTOLOS APOSTOLAKIS - 22 -

Editor's Notes

  1. Entrepreneurial ecosystem in Greece is alive and kicking innovation Therefore it is important for Greece as small market to have easier access to Europe and the rest of world
  2. Όλα γίνονται μέσω internet…
  3. Όλα γίνονται μέσω internet…