3. • Swarovski is the brand name for a range of precisely-cut
crystal and related luxury products produced by Swarovski
AG of Wattens, Austria.
• The Swarovski Crystal range includes crystal glass
sculptures and miniatures, jewelry and couture, home decor
and chandeliers
• All sculptures are marked with a logo. The original
Swarovski logo was an edelweiss flower, which was replaced
by a "S.A.L." logo, which was finally replaced with the
current swan logo in 1988
4.
5.
6.
7. • Daniel Swarovski (October 24, 1862 –
January 23, 1956) was born in northern
Bohemia (now the Czech Republic).
His father was a glass cutter who owned
a small glass factory. It was there that a
young Swarovski served an
apprenticeship, becoming skilled in the
art of glass-cutting. In 1892 he patented
an electric cutting machine that
facilitated the production of crystal
glass.
8. • In 1895, Swarovski financier Armand
Kosman and Franz Weis founded the
Swarovski company, originally known as A.
Kosmann, Daniel Swarovski & Co, which
was later shortened to K.S. & Co.[5] The
company established a crystal cutting
factory in Wattens, Tyrol (Austria), to
take advantage of local hydroelectricity for
the energy-intensive grinding processes
Daniel Swarovski patented
9.
10. SUBSIDARY COMPANIES:
•Daniel Swarovski
Jewelry, handbags, accessories and interior design objects.
•Swarovski Optik
Optics.
•Atelier Swarovski
Fashion and jewelry designers.
•Swarovski Crystal Palace
Avant-garde lighting and design (chandeliers etc.).
•Crystallized - Swarovski Elements
Crystal designs.
•Enlightened - Swarovski Elements
Gemstone designs.
11. • Strass Swarovski Crystal
Crystal components used in lighting, design and manufacturing.
• Swarovski Lighting
Swarovski finished lighting products and solutions with crystal for
architecture.
• Tyrolit
A bonded grinding and dressing tools company.
• Swareflex
A road safety products specialist.
• Schonbek
A crystal chandelier manufacturer.
• Touchstone Crystal
Swarovski's direct sales company for ready-made jewelry
15. FACTS AND FIGURES: SWAROVSKI
GROUP AND SWAROVSKI CRYSTAL
BUSINESS (SCB)
2009 Turnover Figures
Turnover 2009 2.25 Billion Euro
Crystal Business 1.77 Billion Euro
Tyrolit Business 0.39 Billion Euro
Optic Business 0.09 Billion Euro
Employees Dec. 31, 2009
Worldwide Swarovski Group 24,841
Swarovski Crystal Business 20,029
Tyrolit Business 4,123
Optic Business 689
16. • Annual turnover : $50 - 100 million
• Own-operated Swarovski
boutiques concessions partner-operated
boutiques
1014 1014 819
• Production locations in the following 18
countries:
Argentina, Austria, Brazil, China, Czech Republic,
France, Germany, India, Indonesia, Italy, Jordan,
Liechtenstein, Mexico, Switzerland, Thailand, Turkey,
UK, USA
17.
18. • Number of staff: 804(in wattens)
• Total spent on wages: 12,779,000 euros
• Average staff pay: 15894.28
• Swarovski is active in 120 countries. The company is
directed by family members of the fourth and fifth
generation. In 2007, the company had a turnover of 2.56
billion Euros.
• In 2009, Swarovski's turnover dropped by 11 percent,
thereby making restructuring measures necessary claims the
company. Swarovski currently employs 25,000 staff
members in 120 countries.
19. TOP LOCATIONS
• Providence, Rhode Island Area (135)
• Zürich Area, Switzerland (105)
• Greater New York City Area (52)
• Paris Area, France (52)
• Barcelona Area, Spain (40)
• Milan Area, Italy (35)
20. COMMON JOB TITLES:
• Store Manager 8%
• Manager 5%
• Sales Associate 4%
• Sales Consultant 3%
• Sales Manager 3%
• Median Age 31 years
• Median Tenure 2 years
• Male 38%
• Female 62%
21. • Swarovski defines itself as a creative
partner for customers in the fashion,
jewellery, accessories and interior
industry. Therefore, an intensive trend
research is a basic requirement for
successful cooperations with creative
people as well as for the development of
innovations with the highest design
relevance
