p <ul><li>“ EVERY NEW ERA OFFERS NEW POSSIBILITIES FOR ACTION AND DEVELOPMENT. DEVELOPMENT NEVER STANDS STILL.INNOVATIONS IN ONE FIELD INEVITABLY LEAD TO INNOVATIONS IN OTHERS. </li></ul><ul><li>ONE MUST REMAIN ALERT AT ALL TIMES,ALWAYS READY TO MAKE THE VERY BEST USE OF WHAT EMERGES.” </li></ul><ul><li>DANIEL SWAROVSKI I </li></ul>
l Water is the pure source of power. It is like a crystal And encapsulated into any shape with the utmost purity That was the binding force of the company to be situated in TYROLEAN ALPS, Austria
Daniel's vision is to make crystal that provides people with pleasure, and to take what is good and improve it still further- a principle that his company adheres to, to this day VISION
In 1895 Daniel Swarosvki founded “SWAROSVKI” with the assistance of Franz Weis and Armand Kossmann
PHILOSOPHY A clear decision The future comes from a rich past Living humanism
1976- The first decorative crystal objects win the hearts of the consumers and started the new era of retailing in “SILVER CRYSTAL RANGE” 1977 -Swarovski launches its first jewellery collection. THE WORLD OF SWAROVSKI MILESTONES 1956-Aurora Borealis, new fashionable coated crystal in variety of colors, became a world wide success.
In October 1995, Swarovski opens the "Swarovski Kristallwelten" in Wattens, an exhibition center designed by André Heller.
2003 On the occasion of the 100-year anniversary of Swarovski in 1995, the Crystal Worlds were created as a memorial which acknowledges their past success as an exhibition centre, concert and festival hall.
In the Daniel Swarovski – A World of Beauty book,, celebrating 15 years of Daniel Swarovski jewellery and accessories 2005
3 GRACE 2006 Swarovski launches its new brand campaign
SWAROVSKI GROUP 1919 - A leading manufacturer of grinding tools, cut-off tools, sawing tools and drilling tools 1949- Swarovski Optik - A step closer to nature Swarovski Optik – Management foresight and closeness to nature spell international success 1950. Swareflex – lights the way to safety Safety on the roads of the world. Signity - Elements of beauty The most brilliant natural and synthetic gemstones.
• Monobrand Distribution with 1,120 Point of Purchase 720 Swarovski Boutiques 400 Partner Boutiques WORLD WIDE
Global distribution network in over 40 countries Production locations in 16 countries worldwide PRESENCE