2. CORPORATE FACT SHEET
SWAROVSKI GROUP
The Swarovski Group comprises Swarovski Optik, which
produces optical instruments of the highest precision such as
telescopes and binoculars; Tyrolit, a leading manufacturer
of grinding, sawing, drilling, and dressing tools, as well as
a supplier of tools and machines; and the Swarovski Crystal
Business.
SWAROVSKI CRYSTAL BUSINESS
Swarovski designs, manufactures, and sells crystal, genuine
gemstones, created stones, and finished products such as
accessories and lighting solutions. What started in 1895 as
a small crystal manufacturing business in Wattens, Austria,
and has grown to be a global company making every day
extraordinary. With a rich history and a culture of creativity,
Swarovski is committed to growth and to maintaining its place at
the forefront of design, creativity, and technological innovation.
Swarovski’s products are sold in approx. 170 countries.
Production locations: Austria, India, Liechtenstein, Thailand,
Vietnam, Serbia, and the US.
KEY FACTS 2015
SWAROVSKI GROUP
Revenue: EUR 3.37 billion
Number of employees: approx. 31,000
SWAROVSKI CRYSTAL BUSINESS
Revenue: EUR 2.6 billion
Number of employees: approx. 26,000
Total number of stores worldwide: approx. 2,680
Number of stores operated by Swarovski: approx. 1,380
Number of partner-operated stores: approx. 1,300
Number of stores by region:
Asia/ Pacific: approx. 830
North/South America: approx. 595
Europe:approx. 1,240
MANAGEMENT
Swarovski is run by the Executive Board of five fifth-generation family members:
ROBERT BUCHBAUER
Robert has been a member of the Executive Board since 2002
and is Chairman of the Board. He is based in Männedorf,
Switzerland, and is Head of the Swarovski Consumer Goods
Business. Robert studied Business and Management at Leopold-
Franzens University in Innsbruck, and at the University of
California, Berkeley.
DANIEL J. COHEN
Daniel has been a member of the Executive Board since 2002 and
is based in Cranston, USA. He is responsible for the Swarovski
Gemstones Business, Swareflex, and the Swarovski Lighting
Business. Daniel graduated from Colby College, USA, with a
degree in Economics, and worked in the US commercial banking
industry before joining Swarovski in 1993.
MARKUS LANGES-SWAROVSKI
Markus has been a member of the Executive Board since 2002
and is the Spokesperson of the Board. He is based in Wattens,
Austria, and is Head of the Swarovski Professional Business. He
studied at the Ludwig Maximilian University of Munich and the
Bavarian Academy of Advertising and Marketing.
MATHIAS MARGREITER
Mathias has been a member of the Executive Board since
2002. He is based in Männedorf, Switzerland, and is Head
of Finance and Administration. Mathias studied International
Economics and Business Studies at Leopold-Franzens University
in Innsbruck, and graduated from the Tuck School of Business in
Dartmouth, USA, with a Master’s in Business Administration.
NADJA SWAROVSKI
Nadja has been a member of the Executive Board
since 2011 and is based in London, UK. She is Head of
Corporate Branding Communication and holds degrees in Art
History, Foreign Languages, and Latin American Studies from
the Southern Methodist University in Dallas. Nadja also studied
at Harvard and INSEAD.
3. BUSINESS ACTIVITIES
The world of Swarovski encompasses the production and marketing of a wide range of high-quality products
and services for consumers (B2C) and businesses (B2B).
CRYSTAL COMPONENTS Manufacturing loose crystals
has been at the heart of the company since its foundation
in 1895. With more than 120 years of experience in high-
quality craftsmanship and mastery of precision cutting,
Swarovski is known for its crystals of unmatched range and
brilliance. They are used in creative industries such as fashion,
jewelry, accessories, interior design, and lighting. Swarovski
crystals are the most technologically advanced in the world,
and are now made to the new Advanced Crystal standard.
JEWELRY, WATCHES, AND FASHION ACCESSORIES
Number one in the fashion jewelry segment, Swarovski sells
its creations in approximately 2,680 own branded stores
around the globe. Swarovski’s finely crafted jewelry, watches,
and fashion accessories provide modern and multifaceted
women with a unique touch of sparkle, glamour, and
elegance. Each of Swarovski‘s eye-catching designs is infused
with technical expertise and a passion for detail that has
characterized the brand since its inception in 1895. With the
addition of luxury fashion accessories line Atelier Swarovski,
as well as the launch of the affordable fashion jewelry retail
concept lolaandgrace and multi-brand designer jewelry
store Cadenzza, Swarovski has considerably expanded its
portfolio. Swarovski also now offers jewelry design, sourcing,
and merchandising services for third-party brands.
FIGURINES AND HOME ACCESSORIES Since the
creation of the original mouse in 1976, Swarovski has
become famous around the world for its collections of crystal
figurines and home décor objects, including vases and picture
frames.
BEAUTY AND FRAGRANCE Luxurious, luminous, and
unique – Swarovski perfumes and beauty products are
marketed under the brand names “Aura by Swarovski” and
“Swarovski Edition.”
SUNGLASSES AND OPTICAL EYWEAR Iconic,
masterfully crafted and with a touch of glamour – Swarovski
eyewear collections amplify sparkling individuality and
modern feminiity.
CORPORATE GIFTS Swarovski offers a comprehensive
range of corporate gifts and jewelry. It offers companies a
one-stop business solutions service encompassing global
design services, sourcing, as well as product development and
retail merchandising. The corporate gifts assortment includes
fashion jewelry and accessories, exclusive home and office
accessories, seasonal collections, and corporate awards.
GENUINE GEMSTONES AND ZIRCONIA Since 1965,
Swarovski has catered to the fine and bridge jewelry and
watches sectors, and more recently the consumer electronics
industry with a beautiful range of precision-cut genuine
gemstones and zirconia. Each and every stone is masterfully
crafted and unrivaled in its brilliance, quality, and uniformity.
LIGHTING Swarovski Lighting, formally established in 2011,
includes two premium consumer lighting brands: Swarovski
with its contemporary aesthetic and Schonbek with its
classic designs, as well as Swarovski Architectural Solutions,
which provides Custom Solutions as well as Custom Lighting
Solutions, a team of experienced in-house lighting designers
and engineers specializing in custom modification of its two
premium crystal lighting brands for luxury living. Together,
Swarovski and Schonbek share more than 250 years of
crystal and lighting history.
TRAFFIC SAFETY AND FUNCTIONAL LIGHTING
SOLUTIONS SWAREFLEX, a Swarovski Group company
established in 1950, is one of the industry’s leading providers
of functional lighting products and solutions. Building on its
longstanding traffic safety systems, SWAREFLEX has continued
to develop a diverse portfolio that now offers an impressive
range of products such as LED-based intelligent road safety
systems and lighting solutions for traffic zones, industrial
facilities, and even hotels. The company is also at the
forefront of the development of high-quality precision lenses
for applications in illumination optics (LED).
CRYSTAL EXPERIENCES Swarovski has had a history of
tradition and success since the family-owned company was
founded in 1895. Today, the fascination commanded by crystal
is greater than ever. To respond to this large interest, Swarovski
created Swarovski Kristallwelten (Swarovski Crystal Worlds) in
1995, a place where crystal becomes a complete experience.
Since then, this world of fantasy has delivered moments of
wonder to more than twelve million visitors. It is a mix of art
and culture, entertainment and shopping. There are various
attractions for all ages, for fans of crystal and connoisseurs of
art, all of which makes Swarovski Crystal Worlds unique in the
entire world.
SWAROVSKI ENTERTAINMENT Swarovski Entertainment
Limited is the company’s film division, which collaborates with
exceptional talent and industry partners to develop, finance,
and produce original and artistically accomplished feature films.
SWAROVSKI FOUNDATION The Swarovski Foundation
was set up to build on the company’s philanthropic heritage
by supporting initiatives and organizations under three main
pillars: fostering culture and creativity, promoting well-being,
and conserving natural resources.
