How to become a digital marketer

COPYWRITE © DAVID CHINAZA www.digitalmarketingguide.info
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HOW TO
BECOME A
DIGITAL
MARKETER

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DISCLAIMER
This is however a book teaching how to start a digital marketing business as a
beginner. This report is not giving you an automatic guarantee of the money you
will make or how BIG your result may be. However, your earning in your digital
marketing business is determined by your effort as result and earning may vary
from person to person.
Digital Marketing Business is not a get-rich-quick-scheme.
If you have such ideology, erase it before reading this book.

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ABOUT THE AUTHOR
Hi, I am David Chinaza, A certified digital marketing consultant, and
Business coach. My friends call me "The growth master strategist" because
I know how to turn/ grow any idea/ business into a profitable one, even if
it’s dead or dying.
I own a Digital Marketing Agency (Pixely Digital) amongst other agencies I
own. I have consulted for 5 digital marketing firms within Africa and Europe.
Since 2013, I have been a “behind the scene” Digital Marketer, till lately
2016 a friend encouraged me to start coaching others. Then,
I founded Simply Digital Academy, Simplified Internet Marketing Solution,
amongst others. My team and I have trained over two hundred students
across Africa, Asia and Europe with our free and paid courses.
Enough of the intro, you will get to know me better, as you move on with
me.
We hope you learn and grow with us... Happy reading.

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INTRODUCTION
This book will be simplified and broken down for you to understand how to
start a Digital Marketing Business, the basic things required and knowledge
to get you started within ONE month.
Digital Marketing Business is part or branch of ONLINE BUSINESS
because it’s a business that is done more with and on the internet (70-90%
Internet inclined)…. Detailed explanation will be given below.
Just as the name implies “Digital Marketing” it has to do with marketing,
advertising on the internet (ONLINE) using platforms like search engines,
social media networks and other sites. It does not have to do with television
and radio advertisement which you can also argue that its digital.
Yes, you can argue that, but the word “Digital Marketing” is strictly to
marketing online (The internet).
You can start a Digital Marketing Business without having an office, just at
the comfort of your bedroom with your internet connection, computer or
Mobile phone. (Computer must preferably i.e. Desktop or Laptop).
NB: DIGITAL MARKETING IS A PROFESSIONAL SKILL ANYONE CAN
LEARN, IT’S FAR DIFFERENT FROM COMPUTER SCIENCE AND
STUDYING MARKETING AS A COURSE.

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DIFFERENCE BETWEEN ONLINE BUSINESS, INTERNET
MARKETING & DIGITAL MARKETING
There has been a big confusion in the internet sector about these three
terms ONLINE BUSINESS, INTERNET MARKETING & DIGITAL
MARKETING.
I will break it down with examples so you can have a better understanding.
And take right decision.
“ONLINE BUSINESS or INTERNET BUSINESS” is a compound
(cumulative, collective) word for any business that is centered and ran 70-
90% with the internet and mostly done online. Internet marketing and digital
marketing are sub areas of ONLINE BUSINESS.
Examples:
Someone who owns a Cyber Café is not running an online business. But
when the owner starts selling tickets only online or starts teaching people
how to run a successful cyber café through webinars online, then you can
say such person has an online business.
If an I.T instructor teaches an I.T course in his classroom or I.T center,
such person does not have an online business. But if the instructor starts
teaching the I.T course online through video recording or webinar and
people enroll and learn online, then such person has an online business.
Let me give you more examples:
Having a website does not make you have an online business. Are you
shocked?
Let me break it down…
If a lawyer who has a chamber has a website of his law firm online, he does
not have an online business, rather he has online presence because
people searching the web for legal consultancy can contact him.

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But if the lawyer starts having coaching and consultancy classes online,
then you can say he now runs an online business.
Also if a Doctor has running a health blog, consultancy and health trainings
online besides his hospital, you can say such doctor runs an online
business.
I hope it’s clearer now…
Online business is simply a business that is done more with and on the
internet (70-90%).
INTERNET MARKETING is a sector or sub area of online business that
has to do with selling products online (receives payment online) and
delivers the product (goods or services) either digitally (soft copy) or offline
(hard copy).
When you buy a book online from someone, the seller collects payment
online and send you the book either via email as a soft copy or to your
location as a hard copy.
Most times you don’t have personal (face-to-face) contact with the seller.
The communication is either online (email and social networks) or phone
call.
DIGITAL MARKETING is a sector or sub area of online business that has
to do with advertisement, promotions of businesses, goods and services to
people and potential customers using the internet (Social Network sites,
Search Engines, Blogs etc.) for people who are online or comes online to
see, engage or buy. Instead of using the traditional means which are
billboard, newspaper adverts, fliers, T.V and radio adverts.
The person who runs the advert to deliver the desired purpose is called a
“Digital Marketer”. And such person has an online business because

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whatever he or she does is centered on the internet including the
necessary tools to be used for the advert.
NB: Explanation about the DIFFERENCE BETWEEN ONLINE BUSINESS,
INTERNET MARKETING & DIGITAL MARKETING may vary from one
person to another based on different approaches and understanding. But I
bet you every other explanations are not far-fetched (is similar) to what I
have explained above, if you take a critical look at it.

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6 BASIC STEPS TO START A DIGITAL MARKETING BUSINESS
1. Chose a Niche: In a simpler term, chose an area of specialization.
This is the first thing needed for you to start a digital marketing
business. You have to make up your mind on the business niche you
want.
There are many digital marketing businesses one can start.
It is advisable to count ‘one’ before you count ‘two’ that means,
solidify before you diversify. Choose a particular area and
concentrate on it till you become a Master. Then you can think of
trying other areas.
One mistake newbies make is to fly from one digital marketing
business to another. If Coach A talk about how he makes millions
with blogging, they run to blogging. If coach B talks about how he
make millions with Social media marketing, they dive into it.
And end up been frustrated. There are digital marketing business
listed in this book that you can choose from. If you need more
clarification, advice or coaching hit me up on Facebook or Skype.
2. Learn all you need to know in the Niche you chose:
It’s not enough to choose a Niche (area of specialization), you need
to know everything possible in your chosen niche.
Follow people who are making it in that niche.
Get a coach or mentor. Most people find it difficult to pay for training
online, so they rely on reading free blog article and watch free videos
online.

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Laughing… I was in that condition, but it never paid off till I bought
training and got mentored. There is truly a huge difference between
one who got coached or mentored by an experience person in the
field and one who rely on free videos and articles.
If you may ask what the differences are; let me give you one.
When you rely on free articles and videos, you will not get all the
informations you need, you will be choked along the way and will
surely need help, and at that point you may search the internet and
will never get a satisfied answer. But someone who has a coach or
mentor or bought training material will easily access support.
Because there are common problems encountered along the way
and only an experienced person can help you solve it.
Free blogs and videos will show you all the possibilities in the niche
you chose and will show you little or no challenges involved and how
to solve them.
I have over 200 students I have coached across Africa and Europe. If
you care to learn from me, simply contact me via Facebook or Skype.
3. Get a website:
Yes, after you must have chosen a niche, learn the basics and
advance side of your niche, you need a well-designed website that
talks about what you do (your niche).
Your website is your office online. And because it’s an online
business, it becomes your first tool and center point of your business.

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Every online business must have a website. Your website’s name
(domain name) must first pass the message of what your business is
all about.
If you are into health, names like livinghealthy.com, dailyhealth.co
etc.
If it’s fitness, name like fitnessguide.net, kip-fit.com etc. are good, it
tells your potential costumer about.
The bottom line is that your site name should tell what you do.
You can learn how to design you website from us or contact us to
design the right website for you. Contact me and my team will get it
done before you say “Jack”, via Facebook or Skype.
4. Traffic:
This is the life wire of every online business. Your ability to send the
right people to website. The people who are really interested in what
you offer.
There are free ways of getting traffic and paid ways. Which the paid
ways are the best, not because I want you to spend, but because I
have experienced it over years.
Traffic comes from search engines, social media sites, other websites
etc. This is where you can hire the services of a digital marketer who
is an expert in traffic generation.
Can you drive the traffic to your site by yourself anytime any day?
Yes, you can do it by yourself simply by learning how to generate the
right traffic.

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My team can get you started by teaching you how to drive traffic to
your site using various traffic generation methods online, or you can
hire us to do it for you. Simply contact me via Facebook or Skype.
5. Build your LIST:
“The money is in the LIST.” This is a popular saying in the internet
business world.
It’s not just a saying, it’s the fact and truth.
If you want to have a successful internet business, you must have the
contact of your existing and potential clients which is the “LIST” so
you can sell to them over and over again.
It does not just end in driving traffic to your site, you have to collect
the details of those that visit your site by giving them a free gift or
service that is related to what you do (ethical bribe), in exchange of
their emails, names and phone number.
The tools needed in doing that include CTAs, Auto responders etc.
some of these tools are free while some are paid for. They are listed
in the recommendation session.
You can learn how to grow your list by getting our “Ultimate List
Building Course” it’s the best in the market, am not exaggerating.
Simply contact me via Facebook or Skype. Or click here to join 7
days list building challenge, its FREE.
6. Engage your list:
Build a relationship with your subscribers/ list. Let them know you are
not there to sell your service or product, but you really want to offer
solution.

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There is a big difference between being a solution giver and being
“selly”. Yes you are there to sell, not just to sell anything but to sell
a solution to a problem.
Make your subscribers know that you understand want they are
passing through, and how willing you want to help them through free
and paid methods.
People buy more from those they know… and they can only know
you when you build a relationship through engagement. There are
several ways you can engage your audience or subscribers, follow
our blog (http://digitalmarketingguide.info ) and sign up to our
newsletter to get free tutorials and tips that will help you grow your
online business, including engagement.
7. Sell and up-sell:
Here you simply introduce your services or goods to your
subscribers. Already, they are people who are interested in what you
do.
The money follow through consistent selling. After you have sold
product 1, create similar product and sell (up-sell). If you offer an
SEO (Search Engine Optimization) service, it is likely they may want
SMO (Social Media Optimization) and SEM (Search Engine
Marketing).
The person who didn’t buy the first time you sell might buy the fifth
time you sell.
NB: one skill everyone who is into online business (Digital marketing
or Internet marketing) must master is Email marketing. Want to get
start with it? Contact me if you want to get started it Email marketing

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5 FACTORS THAT DETERMINES A SUCCESSFUL ONLINE BUSINESS
(digital marketing business)
PROFITABILITY:
This is the first question every business person must ask himself/ herself.
Whatever niche you choose online as your business, make sure it’s
profitable.
SUSTAINABILITY:
Every online business must be sustainable. Ask yourself, can this business
last for the next 2-5 years even 10 years and still bring in sales.
PROVIDES VALUE:
If you are not providing value, you can’t make money. Make sure whatever
you are offering provides value (solution).
E. g. Your doctor gives you medical value and you pay him… You get the
jerk here.
People will give you money as long as you provide value.
SCALABILITY:
This simply means growth. An online business you are about to start must
has the potential to grow from ONE to TWO.
E.g. from having a store to two stores to a warehouse. The same way it
applies offline, the same online.

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ASSET:
Every business must have an asset. Something are makes your business
worth it… even if you want to sell it, you can easily sell it and find buyers.
When people buy existing businesses, they buy the asset but just the
business.
E.g. Land, machines, customer base, brand etc... For offline business. For
online business, the most valuable asset are COSTUMER LIST, SOURCE
CODES, MOCKS UPS, and BRAND ETC

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6 LIES ABOUT INTERNET BUSINESS AND MAKING MONEY ONLINE
(this applies to Digital Marketing Business As Well)
There are some myths and philosophies that need to be put to check and
corrected about Internet/ Online Business.
This misconception and lies have made many people get frustrated online
because they got fed with some junks and fake ideology. Below are some
of them, so you can have proper understanding of what you are venturing
into.
1. You don’t need money to start: This is one myth about Internet
business that is false. You definitely need money to start.
The beautiful thing is that the money needed may not be up to the
money you will need to rent an office space or shop.
You can start with a little amount of money. I started with less than
$50. I know colleagues who started with $20 and above.
Come to think of it, we call it "Internet Business". The word "business"
means it needs capital.
The money you spend on subscription so you can browse the internet
is part of the capital when you really want to start an Internet
business.
The bottom line is that you can start with little capital.
2. Anyone can do Internet marketing because it is easy: This is one lie
that lands many newbies into making a mess on the internet, and
become frustrated.

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Due to the hype we see on videos, posts and eBooks. The results of
successful internet marketers (Of course those huge figures are real,
I don’t dispute it, because I make them too).
Due to the hype, it then appears to look so easy to make such figures
under day in the eyes of a newbie or outsider.
You may not like what am about to say.
It is not TRUE that anyone can do it!!
It’s hard on you, yes! But I got to tell you the truth.
Not everyone can create a product, build a responsive list or even do
a well-targeted marketing.
This requires training, experience, consistency and perseverance.
Only those who are ready to learn the skill needed to make money
online can do it. Belief mw, not everybody can do that.
3. You do not need an email List to Succeed: Wow! And again Wow!
Don't ever stick to that philosophy else you will make a shipwreck of
your business online.
I was a victim of this Lie. Thank God I realized myself on time.
To make money online consistently, recurrent income and over time,
you need a pool of costumers.
Your money is in your list.
Start building an email list and quickly as possible.

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4. You don’t need a product to make money online: This is a big fat LIE.
Come to think of it, even in the "offline world" you need a product.
Product = Goods or Services
To make money, you are either selling your goods or services.
Hope you get it clearly?
Money does not fall down...
The same way it applies offline that is how it is online.
Before you start thinking of Internet Business, ask yourself, what
product will I sell? (Goods or Services).
5. You don’t need any technical knowledge: You must have heard
stories of people who own top sites that we visit today but they had
no technical knowledge.
Yes it’s true. They had no technical knowledge when they started, but
take 5 minutes and research on those people, you will find out that,
they went back to acquire technical knowledge.
Though they are not the ones doing the technical jobs, but they have
little knowledge of what is going on. They are not completely in the
dark.
I will use myself as an example...
I do very little or no technical job in my agency. I have got a team that
handles that, but I have the basic background of what they are doing.

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Having no technical background will make you fall victim of
unnecessary extortion from those who has the tech knowledge.
Before I had a great team, when I was doing virtually everything.
I had an issue with one of my sites, I contacted a "supposed HTML
coder", and he billed my ass off. And I paid.
It took him 1 week to fix the issue on my site (Now I can tell you that
he purposely delayed so I would think it’s a big issue).
Months past after he fixed the issue, I did something on my site that
prompted that issue again, and I decided to figure out the solution by
myself.
Little did I know that I needed to place a line of code I mistakenly
erased on my site's backend.
And I did that within 2 minutes.
But it was something I paid $300 for and it took him 1 week to fix.
Having a technical knowledge, helps you from being "played" by the
tech guys. Except in cases of advanced programming.
The basic knowledge you have will help you understand what they
are doing, and also know when a good work is done.
6. You don’t no need any experience to succeed online: Don’t fall for
this LIE.
I was a victim of this LIE.
You need some experience, if you really want to make money online.

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One thing you don’t need an experience for in life is "Breathe"
When you came out from your mother's womb, you just began to
breathe without experience.
You need to get some guide, training and information.
You need to be told what works and does not work in Internet
Business. The "tricks of the trade".
Working with and learning from someone who has been there and
succeeded can save you the stress of figuring things out yourself,
time and more money and you grow faster.
You need a coach and mentor... It works
Be ready to go through the process and be educated.

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11 DIGITAL MARKETING BUSINESS IDEAS TO START
Here are some digital marketing businesses you can start:
1. START A BLOG AND MONETIZE IT
2. CONTENT DEVELOPMENT AND COPYWRITING
3. SOCIAL MEDIA MARKETING (SMM)
4. SOCIAL MEDIA OPTIMIZATION (SMO)
5. FACEBOOK AD SPECIALIST
6. BRANDING AND ONLINE PROFILE REPUTATION MANAGEMENT
7. SEARCH ENGINE OPTIMIZATION (SEO)
8. SEARCH ENGINE MARKETING (SEM)
9. WEB & GOOGLE ANALYTICS
10. VIDEO MARKETING
11. AD WORD SPECIALIST
12. WEB DESIGN
13. MOBILE MARKETING
14. E-commerce
15. Consulting & Coaching
16. Create SaaS (Software as a Service)
17. Start a domain and hosting company
If you love to start any of the online businesses stated above, or you know
about one that is not listed here, and you want to be clarified.
It will be a pleasure to offer free consultation, then if you did love to be
coached by me and my team, simply contact me via Facebook or Skype:
consultingdavidchinaza. I can recommend quality videos and eBooks,
membership sites that you can join and get full training on your niche. Just
drop a note via my email consultingdavidchinaza@gmail.com

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CONCLUSION:
Online Business, Internet marketing and Digital marketing is not a get rich
quick scheme. But you can definitely become the millionaire you dream of,
if you are willing to do what it takes rightly.
USEFUL LINKS AND RECOMMENDATIONS
Watch this videos: The blueprint of making money online. Click here to
watch
Click here to buy ultimate Product Creation Guide
Sign up for Clickfunnel here. FREE
Get your Getresponse account here FREE
How to start and monetize your own blog. Click here FREE
Learn how to grow your email list within 7 days. Free course. Click here
Email Marketing Mastery. Get this course here
Do you have questions, or need help or guide, feel free to contact me, via
Facebook: https://www.facebook.com/davidchinaza2
Skype: consultingdavidchinaza
RECOMMENDATIONS:
Join the following groups on Facebook
DIGITAL MARKETING GUIDE
LEGITIMATE ONLINE BUSINESS OPPORTUNITIES (LOBO)
COACH ME FOR SUCCESS

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