3. PVR is a joint venture between “Priya
Exhibitors Private Ltd” & Village Roadshow
Ltd,Australia
Set up in the year 1995
First Multiplex Cinema was set up at
Saket,New Delhi
‘Most Trusted Brand’ award by Brand Trust
Report 2013 in the category of Entertainment
In January 2013,it acquired ‘Cinemax India
Ltd’ (543 Cr)having 135 screens spread across
38 locations in India (93.19% controlling
stake)through its wholly own subsidiary Cine
Hospitality Private Ltd.
FY 2012-13----55 Million Customers
FY 2013-14----70 Million
customers(Projections)
PVR has 30-35% share of Box Office
collections (Hollywood movies in India) & 20-
25% share (Bollywood movies)
It commands a 70% of advertising revenue in
the Cinema Medium Space
The company is associated with the top 100
Brands in the country
PVR is looking to add 100 screens every year
PVR BRANDS
5. Success Factors of PVR
Acquisition of Mumbai’s Cinemax
Chain for Rs.543 Crores
(The deal took Only 27 days to
complete)
In-Theatre Advertising
(Both on-screen & Off-screen)
Food & Beverages
-PVR has started taking Liquor
licenses@ premium locations
Contribution of Food & Beverages to PVR
F & B contibution to revenue for PVR in
the past 5 years grew from 19.5% to 23%
Post Cinemax acquisition the F & B growth
doubled in FY 13 by 70%
PVR
Leisure
oMistral
oMr.Hong
Mistral,Eurpoean Fine dining
retaurant at Ambience Mall
in Gurgaon has open-sky beer
bar, a vodka & whisky bar &
an open kitchen with a
sandwich counter & Grill just
outside PVR Directors Cut.
Mr.Hong is an
upcoming chain of
Oriental ‘all day
dining', the first of
which will open
shortly in
Bengaluru
PVR is looking at several brands for their F&B
category. “The idea is to build a full-fledged
F&B divisions within the group itself”.
6. BRAND FORMATS OF PVR
Cinemax has also
given PVR access to
more 3D-enabled
theatres
PVR now has 94
screens(3D enabled)
which includes 2 Imax
theatres,3 more are
being developed & 61
Cinemax screens
7. PVR Talkies(Economy)
Category: Low-end Theatre concept
aimed at Tier-II & Tier III cities
Price: Rs.80-100(ATP)
Setting cost: Rs.1-1.25 Crores/screen
Availability:Vadodara,Latur &
Aurangabad
Directors Cut
25-seater for exclusive group bookings
Price:Rs.1000 each on weekends/1400
on weekends
Facility: Electronically-controlled
recliner seats/blankets/in-seat ordering
of Meals
Bluo
(Bowling Chain)
Existence:JV with Thailand’s
Cineplex
Operation:6 Centres operational
with 7th coming up at Ludhiana
X Factor: Half of the revenues
earned to PVR comes from
Bowling
Area:30000 sq.ft(each centre)
with 22-25 bowling lanes
Investment:Rs.75-80 lakh/lane
Each Centre has a potential
Rs.10-15 Crores annually
Bluo has contributed around
4% to revenues growing
30% last year
Concept of Enhanced Cinema Experience(ECE)
This has been launched in;
Mumbai(Phoenix Market City Mall)
Bengaluru(Orion Mall)
-These screens offer 7.1 Dolby Surround Sound,4K
digital projection against 2K on regular screens &
Gourmet F & B options
8. PVR Growth
Prospects
--PVR is targeting 1000 screens
in 48 months & they are close to
450 this year(2014)
Occupancy rates in PVR
theatres have increased from
27% in FY11 TO 35 % in FY 13
-PVR has increased the
number of shows from 4-
4.3 per day/screen about
five years ago to 5.7.This
will further rise & peak at
6
Advertising Revenues
-The company had a consolidated ad
revenue of Rs.86 Cr in FY-13,with
National Advertising contributing 70-
80%
-Having 25% Bollywood Box Office
Market Share & 35% Hollywood Box
Office Market Share among Multiplex
theatres,PVR stands to gain significant
bargaining power in terms of Film Hire
Charges
-Given its bargaining power,the
mangement plans to significantly
increase consolidated ad revenue per
screen over the next two years
(Motilal Oswal Securities Report)
-Analysts expect PVR renue to grow at a
CAGR of 47% over FY 13-15 driven by
consolidation of Cinemax
acquisition/aggressive opening of new
screens
-PAT of PVR has registered a healthy
growth from Rs.32 lakh in FY 11 to
Rs.44.3 crore in FY 13 & is set to grow
at a CAGR of 49% over FY 13-15
-PVR’s real estate tie-ups are strong
(PVR looking for good Mall locations)
-Generally property owners need a
strong tenant & they would choose PVR
or Inox
9. -PVR signs all of 392
properties@Rs.18-20
per sq.ft without
Board’s approval
-In 2009,the Real
Estate Market had
tanked.
-Mall developers
were stuck with
unsold stock
-Pramod Arora,Group President PVR
told his team & few broking agents that
he was giving a flight ticket a day to
them to travel across the country &
check out which Malls were affected the
most & therefore, ripe for picking
-Over the next three-and-a-half months,
they found 392 suitable properties
across 27 Indian cities
PVR’s Strong Properties
PVR had taken a risk of Rs.3-
3.5 Crore loss if the PVR Board
rejected the proposal
1
2
3
10. PVR Exclusive Offerings
Kotak super Saturday Offer
IndusInd Indulge Card Offer
IndusInd Signature Card Offer
HSBC Card Offer
Miles & More Offer
Turkish Airline Offer
PVR Gift Card
Appiness
Kotak Super Saturday Offer
-Buy 1 Ticket & get 1 Ticket Free on Saturday Shows
(Only for Kotak Mahindra Customers)
-Offer valid upto 31st March 2014
-PVR has a quota of 350 free tickets every Saturday
-Each Kotak customer can avail upto 2 free movie tickets
per month
-Offer valid on all cinemas except PVR Directors Cut,PVR
Imax,PVR Gold Class,PVR Mahagun & PVR Opulent
-The offer is not valid on Kotak Best Price Card,Kotak
Travel agent card,Kotak Corporate Card
IndusInd Indulge/Signature Card Offer
-Buy 1 Ticket & get 1 ticket Free on weekends,i.e,
Friday,Saturday,Sunday
(Only for IndusInd bank Indulge/Signature Credit Cards)
-Offer valid upto 30 June 2014/31 May 2014.
-This offer excludes PVR DC, Gold Class, IMAX, Mahagun
and Opulent
-A maximum of 2 Tickets only can be availed per Card
during promotion period
-The free Ticket cannot exceed Rs.300/250/- per ticket
11. HSBC Card Offer
-Offer exclusively for HSBC India premier Master Card Credit Card Holders
-50% Cashback on purchase of Movie Tickets from PVR Cinemas
-Max Rs.500 Cashback/month for a maximum of 9 months in a Calendar
year
-Cashback will be credited to Card Holders A/c within 30 days of usage of
Credit Card
-This Offer is valid exclusively for Master Card Credit Card Holders till 31
December 2014 & Offer may be extended as mutually agreed by HSBC &
PVR Cinemas
-This Offer cannot be combined with any other offer nor exchanged for
cash
Turkish Airline Offer
(Buy Movie Tickets at
PVR Cinemas & win a Free Trip to Turkey)
-Valid at
PVR Priya and PVR Premiere Select City Walk Mall at Delhi
PVR MGF and PVR Ambience Mall at Gurgaon
PVR Juhu, PVR Phoenix and PVR Mulund at Mumbai
How to avail this Offer
-One must buy PVR Movie Tickets at the above mentioned locations
-The draw will be held at the Turkish Airline Stand.The winners will be announced through
Turkish Airlines /PVR Websites on a stipulated date
-Turkish Airlines reserves the right to give the prize to the person whose full name is on the
tickets and only the numbers on the coupon are matched
-Prizes should be claimed within the stipulated time frame otherwise, it is disqualified
-The prize redeemed cannot be exchanged for cash or any other prize
-Employees/relatives/families of Turkish Airlines & PVR have no right to join this campaign
-Winners are required to pay all Taxes & Fuel surcharges
- Turkish Airlines will not be responsible for denied/rejected VISA and/ or arrival/
departure country by the government of any countries
12. At PVR Gift Card
Gift Cards in easy denominations of
Rs.300,500 & Rs.1000/-
These Cards are convenient redemption
for Movie Tickets or snacks at any PVR
Cinemas
Miles & More Offer
PVR gives an wonderful
opportunity for converting
Award Miles into Movie Tickets
or F & B purchase at any PVR
Cinema
New Festive Offer
-Minimum 3000 Miles to redeem
at www.pvrcinemas.com
-Redeemable across
Tickets/F&B purchase
-Also 10%discount on Online F &
B exclusively for Miles & More
members
Validity:1 Sept 2013-31 Oct
2014
Appiness
This is an Application for I-Phone,I-
Pad,Blackberry,Android & windows 8
devices
One can book tickets,locate
cinemas,watch trailers,right from your
mobile phone
